1. Who would be the audience
for your media product?

2. • The audience for my media product could be
split into two categories: the intended audience
and the actual audience. By this I mean that my
research and planning has led me towards a
specific audience segment for my media
production; this is male and females, aged 15 to
45 as specific target group. The distribution
company that would release my media product
would not release my product to major cinemas,
but rather to independent or smaller chained
cinemas which would decrease the audience
uptake.

3. • The 15 to 45 target audience was chosen
due to there involvement in cinema. The
majority of characters are based within
this bracket and therefore using the users
and gratifications theory can relate to the
onscreen actors. The aiming at this target
audience came mainly through the
questionnaire that I handed out where the
majority that declared interest into
watching a thriller genre were in this
bracket.

4. • The target audience can be defined as
being any aim of who you are selling the
product to and the different aspects of
age, gender, class come into effect. This is
how the target audience is comprised. The
suitability of the 15-45 category lies with
here attendance figures in Australia
cinema market similar to the of the UK
found that 67% of the total attendance of
cinema goers where above 15 and a
further 59% being under 50. This
strengthens my claim to have my target
audience in this age bracket.

5. • The film Inception
directed by
Christopher Nolan
was the high budget
thriller which was
distributed by Warner
Bros; the film was
available in 3792
screens on the
opening weekend.

6. • This can be compared
with a low budget
thriller for example
Harry Brown directed
by Daniel Barber
which was distributed
by Marv Films, it was
availible at 315
screens on the
opening weekend
roughly 10% of that
of its high budget
rival.

7. • The type of media product I created would
never draw the attention of mulitplex cinema
chains such as Showcase or Cineworld. Instead
my product would be available at independent or
local cinemas. This would decrease the audience
down to the discerning cinema goers that are
attracted to this type of film shown in these
cinemas. My media product would rely heavily
upon word of mouth, local critics reporting on
the film in local papers or other media, to
increases its audience and through secondary
screenings from one person to another.