2. Fast food companies (soda, fast
food, and cereal) in the U.S. spent
about $1.6 billion in advertising in
2006.k
Television advertisements is
considered the most effective
advertising mode and format.
In the 1960s, average
advertisements ran for one minute.
The second most popular location for
listening is at home. The number of people
listening to commercial radio online now
includes nearly 20 percent of the people
who listen each week.
3. Advertisements are a very important media area for the following reasons:
• Businesses that continue on advertising no matter whether they fall or
rise in the economic times get an advantage over those that cut their
advertising budgets.
• Advertisement about new products keep the customer informed
about the new developments in the industry.
• Advertising increases the sale of the product, it also helps the business
to earn profits.
• An effectual advertisement result in a change in the attitudes and
habits of people.
4. Advertisements can also have many disadvantages, some of the
reasons are:
• When you make an advertisement on the internet your
marketing materials are automatically available for
anyone in the world to copy.
• Internet-advertising gold rush has begun to introduce ad
clutter to the web. For example: being on Utube and an
add pops up.
• Advertising costs change and some can be high enough
to wreck havoc on small-business owner’s already limited
budgets.
