Presentation on the promotion mix while launching a new toothpaste brand in Rajasthan

1. New toothpaste for
Rajasthan
Niwin Sunil Thomas
S2 MBA (2021-23
Mar Athanasios College for Advanced Studies Thiruvalla (MACFAST)
Kerala , India
www.macfast.org

2.  Introduction
• The toothpaste history in India can be tracked back from 1975
with 1200 tonnes of toothpaste produced by the toothpaste
industry. Prior to the toothpastes Oral Hygiene was the domain
of local home made powders and ayurvedh practitioners.
• With the entry of Colgate in Indian marketplace the awareness
about Oral care and the importance of oral care. In recent years
the Industry has shown impressive growth rate of 18.6%.
• In India the toothpastes companies are going in for advertising
on a heavy note, on an average the companies managing this
FMCG category are spending 6.15% of their sales on
development.

3.  Rural Market in Rajasthan
• In our country over 76% of the total population live in villages.
• In Rajasthan here rural population varies from 80-90%
• While rural markets offer big attractions to the marketers, it is not easy to
enter the market and take a sizeable share of the market within a short period
• Due to low literacy, low income,seasonal demand and problems with regard to
transportation, communication and distribution channel
• There is a need to understand the rural markets in terms of buyer
behavior,attitudes,beliefs and aspirations of people

4.  Brand Promotion
• Organizations want to advertise their products
so that people buy and consume and also in
turn they earn.
• In what's known as "brand promotion," the
brand advances itself. Moving its concentration
to the brand all in all.
• the organization tries to drive consciousness of
what it is and what is does, with the general
thought that a more common brand is more
fruitful than a brand nobody has known about.

5. Promotional Strategies
1. Advertising :
Depending on your budget, you can leverage
several print and electronic media channels to market
your toothpaste products effectively.
Your toothpaste ads, which should highlight the top
features of your toothpaste to attract maximum
attention, can be placed with radio and television
stations that reach a wide audience.
Local daily or national newspapers and health
magazines also offer good opportunities to advertise
your toothpaste

6. Promotional Strategies (Contd…)
2. Personal selling:
use the direct marketing for promoting the product. The direct
marketing is door to door service we provide door to door service for
promoting the product. It also help to maintain the direct link with
customer so that the customer can complaint and also give
suggestion for that particular product.
• We can use door to door service .
• Customer can give order through internet.
• Customer also gives order through the telephone.
• For personal selling need to hire people and need to printed
broacher and banner.

7. Promotional Strategies (Contd…)
3.Direct marketing:
 To enhance the door to door
services for the toothpaste.
 Not to give the product to retailer or
wholesaler rather directly sell the
product to consumer for the low cost.
also use the technique of buy one
get one free