1. Tuesday, December 21, 2010
Know more about advertising
"Adverti sing i s the promotion of a product or service and is extremely pervasive in contemporary
society"
To maximize sales, companies will pay a premium for wide exposure through the mass media.
Adverti sing space is common, but not restricted to these realms;billboards, public transportation,
movies (product placement), schools, clothing, even bathroom stalls carry adsand the industry is
constantly finding new ways to advertise.
The United States has the largest advertising market,accounting for half of the world's adverti sing
expenditures(estimated at 500 billion in 2004 by the New Yorker). Japan holds a secure second place
over Germany and the Unit ed Kingdom but still at less than one fifth of t he U.S. total. In the United States,
the number one target market for most major companies is the youth mark et. American youth spend
over $70 billion a year as consumers and also influence their parents' purchases (The Educators
Referenc e Desk). Marketing to youthbegins in early childhood where approximately 90% of the ads
shown during children's program s promote food and drink products. Companies believe that young
people are more inclined to be loyal to their favori te productsif they are influenced early on.