Media is controlled by powerful corpration


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Media is controlled by powerful corpration

  1. 1. Nguyen Thi Tuyet Mai Do Thi Huong Giang Pham Kieu Huong Nguyen Thi Ngan Ha Thi Tam
  2. 2. Media is controlled by Powerful Corpration
  3. 3. What is Media?
  4. 4. Relationship <ul><li> Media </li></ul><ul><li>Powerful Corporation </li></ul>
  5. 5. M edia bring s b enefit s for C orporation s Connect Corporation’ s Products Customers get information easily Attract new potential customer
  6. 6. C orporation s bring s b enefit s for M edia Long-term advertising contracts Gain a huge profit 
  7. 7. COCACOLA COMPANY PROBLEM <ul><li>For example: Last year the company spent 2.9 billion dollars for marketing </li></ul>Spends huge amounts of money to publish their brand
  8. 8. Large impact of Coca-Cola Corporation on media’s program <ul><ul><li>are longer </li></ul></ul><ul><ul><li>frequency considerably more </li></ul></ul><ul><ul><li>schedule priority on golden time </li></ul></ul><ul><ul><li>in central, national wide and international channel </li></ul></ul><ul><ul><li>Advertising’s content always is strong point </li></ul></ul>Broadcasting in media
  9. 9. Coca-Cola has been criticized for alleged adverse health effects Osteoporosis in older women Obesity in both children and adults
  10. 10. The large impact of coca cola on media Consumer’s responses <ul><li>Consumers are pressing about the effect of coca cola on health. </li></ul><ul><li>A series of channels are still broadcasting coca cola products like cool and well products. </li></ul>
  11. 11. Vedan Company problem <ul><li>Headquartered in Long Thanh </li></ul><ul><li>district, Dong Nai province. </li></ul><ul><li>Started to discharge wastewater </li></ul><ul><li>Into the Thi Vai River from1994-1995. </li></ul>On the 4 th of July, 2008 According to estimates Vietnam Ministry of Natural Resources Discharge about 5000m3/day into the river
  12. 12. Fact and Situation <ul><li>Why are the media only posted after 14 years when the Thi Vai River has been polluted to the severity and cause severe consequences? </li></ul>14 years
  13. 13. Fact and Situation(ctn.) <ul><li>What are the causes for the media ignore to announce the Vedan’s case? </li></ul><ul><li>Affordable, the reason is that Vedan is a powerful corporation who is the sponsor of many programs in the media world . </li></ul>MEDIA POWERFUL VEDAN
  14. 14. Vedan brings benefit for media So Vedan provides a lot of benefit for the media
  15. 15. <ul><li>The media face a tough choice either the donor or a piece of news about Vedan polluted the environment? </li></ul>
  16. 16. what did media choose? <ul><li>Does not want to offend their investors </li></ul><ul><li>Did not suffer any problem about Thi Vai only when the facts cannot hide anymore </li></ul>All of these factors demonstrate that the media is controlled by Vedan
  17. 17. Solution restrictive policies to control reinstatement ownership rules curtail the domination of the market for media ensure the rights of audiences or customers
  18. 18. Solution Encourage a much wider range of forms of Ownership of Media Attractive component of such natural balance of organizational forms