Personal Brand Power Point

1. Personal Brand
Exploration
Justin Margolius
Project & Portfolio I: Week 3
09/20/20

2. Identity
Being brought up in the
suburb of Avon, Indiana,
Justin was heavily involved in
many extra curricular
activities. He did play by play
for a local radio station, and
also played high school
lacrosse. After high school,
Justin went on to Full Sail
University. There he majored
in Sportscasting. He hopes to
one day do play by play for
college sports.

3. Profession
Sports Broadcasting Industry
Hero and Creator Archetype
Professions in that Industry could
entail- Radio Announcing, TV
Broadcaster, and Journalism
Play By Play- Developing an
experience/story through the use
of words. Expressing what
happens in a sporting event in a
unique way to entertain an
audience.

4. Target Audience
Demographics- 85% Male, 30-40 years
old, Mostly White, Married, College
Educated, Located in East Coast high
population areas.
Phychographics- Takes part in active
life style, ventures to city
establishments, and leans to a
conservative lifestyle.
Ideal Audience Members- Craig Barry
(Chief Content Officer Turner Sports),
Pattillo (Senior Management Turner
Sports), Active Sports Social Media
followers. I will look to file in viewers
that work in the area of content
creation, or management.

5. Goals
Short Term- (After Graduation) I will plan to
land a job with a small local station by Mid
2022.
• Network with 25 Professionals that are
employed by the 3 core broadcast companies.
Mid Term- (2027) Get hired as a play-by-play
caster for Turner Sports.
• Specifically try to work in college sports, by
working on any assignments given out
Long Term- (2045) Be top broadcast talent for
Turner Sports.
• Be assigned to college basketball Final Four
as part of the Broadcast Team.

6. Skills Analysis
Soft
Hard
Hard
Soft

7. Promise
I provide words/ideas, that provide people with an
enjoyable sports experience. I also inform people on up
to date news that gives people awarenesses of things
going on throughout the day.

8. Credentials
Work Experience- 2 years at a
Radio Station (WBDG). Sports radio
show that aired 3 times a week. 60
radio play-by-play games at Ben
Davis High School. 2 years of TV
broadcasting experience (BTN)
(Rollins College)
Awards- 1st Place: Best Sporting
Event Broadcaster (IASB).
Excellence in Broadcasting Award
(BDHS)
Education- Sportscasting B.S., Full
Sail University (Exp. 2022)

9. Competition
Logan Winser
Industry Experience
Currently enrolled at Full Sail University, 12 Rollins Sporting Events doing play by play
Education
Currently enrolled at Full Sail University (Sportscasting B.S.)
Leadership Expierience
Created Nexus Sports Network, Senior Editor for HS Newspaper
Skills and Proficiencies
Public Speaking- 40 endorsements
Adobe Products- 15 endorsements
Google Products- 10 endorsements
Overall Online Presence
Over 300 connections, custom banner and logo for Nexus, 58 subscribers on Youtube, 10 podcasts,
15 articles, Grade:Average: 50 out of 100
Justin Margolius
Industry Experience
Currently enrolled at Full Sail University, 10 Rollins Sports Network, 60 Radio play by play
broadcasts for WBDG 90.9 FM, 8 BTN TV play by play broadcasts.
Education
Currently enrolled at Full Sail University (Sportscasting B.S.)
Leadership Expierience
Created the Juice Sports Radio Talk Show, one of the head directors of the WBDG radio
station (2016)
Skills and Proficiencies
Public Speaking- 150 endorsements
Adobe Products- 12 endorsements
Social Media- 25 endorsements
Overall Online Presence
Over 450 connections, Custom Logo for Radio Show, 15,000 youtube video views, 128
radio show airings, 20 TV Broadcasts, Grade: Above average 60 out of 100

10. Competition
Corey Clark
Industry Experience
107.1 KNID & Sports Director at Chisholm Trail Broadcasting, Play by Play/Color Commentator for
Indiana State Athletics on ESPN 3
Education
Indiana State Graduate (Sports Media B.S.)
Leadership Expierience
WISU Senior Manager at Indiana State, and helped them win Station of the year.
Skills and Proficiencies
Public Speaking- 225 endorsements
Live Events- 200 endorsements
Social Media- 50 endorsements
Overall Online Presence
Over 150 sportscasting connections, 300+ Broadcasts, 650 social media followers, 30+ TV
Broadcasts. Grade: Good 70 out of 100
Justin Margolius
Industry Experience
Currently enrolled at Full Sail University, 10 Rollins Sports Network, 60 Radio play by
play broadcasts for WBDG 90.9 FM, 8 BTN TV play by play broadcasts.
Education
Currently enrolled at Full Sail University (Sportscasting B.S.)
Leadership Expierience
Created the Juice Sports Radio Talk Show, one of the head directors of the WBDG
radio station (2016)
Skills and Proficiencies
Public Speaking- 150 endorsements
Adobe Products- 12 endorsements
Social Media- 25 endorsements
Overall Online Presence
Over 450 connections, Custom Logo for Radio Show, 15,000 youtube video views,
128 radio show airings, 20 TV Broadcasts, Grade: Above average 60 out of 100

11. Brand Position
Justin Margolius
Entertaining, Captivate, and Emotional in the sporting moments that you
will remember forever.

12. Network & Marketing
Industry Events/Organizations
• NAB New York Event (Oct. 2020)
• Join NASPAA (April 2022)
• Join NSMA (April 2022)
Digital Marketing
• Primary Content- Sports Broadcasts done over
the past 5 years, and Articles written for Nexes
Sports.
• Primary Tools- Instagram and Twitter to promote
Broadcasts, Articles, and Shows.
• Website- Linkedin, to show my progression,
credentials, and to see links to former
broadcasts that I did in the past.

13. Professional
Development
Formal Education
• Complete Sportscasting B.S. by 2022
Technical Skills
• Adobe Creative Cloud softwares (2020), trained to use
Radio Automation software, and trained to use audio host
broadcasting equipment.
Soft Skills
• Article Writing (Nexus Sports 2020), Vocal Broadcast
Training (WBDG 2016), TV Broadcast on-air (Indiana
University 2017), Will continue to pursue training from Full
Sail University (2020)
Mentor
• Seeking an experienced play-by-play broadcaster, that can
help me grow the core abilities needed to become a more
prepared sportscaster. (2022)

14. Justin Margolius
“A Broadcaster’s main goals are to
entertain. I don’t just want to be an
entertainer. I want to be the
broadcaster that moves people
during sports most historical
events. There are very few young
people that have had the training
that I had at such a young age. I
have worked already in
professional Radio and TV
situations before hitting the age of
22. People tell me that I have the
potential to be a person they want
to hear call sports every time they
turn on the TV”.

15. References
https://www.onetonline.org/link/summary/27-3011.00 Retrieved
on 09/19/20
https://www.nab.org/events/ Retrieved on 09/19/20 National
Association of Broadcasters
Jim Johnson, VP, Account Planning Exponential,
https://www.huffpost.com/entry/a-look-inside-the-modern-
sports-fan-nfl-vs-ncaa-vs_b_5a3a9ed9e4b0df0de8b061a3
Retrieved on 09/20/20 HuffPost News. ©2020 Verizon Media
https://www.linkedin.com/company/turner-sports/about/
Retrieved on 09/20/20