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Louise Round Is perth ready for car sharing?
- 1. IS PERTH READY FOR CAR SHARING? Louise Round AITPM National Conference August 2014
- 2. CAR SHARING Characteristics of car sharing Provision of a fleet of vehicles Parking spaces at key locations Short term hiring of the vehicles Booking and accesses to vehicles takes minimal effort Collaborative consumption Self drive taxi Louise Round Consulting
- 3. KEY SUCCESS FACTORS Demographics Income levels Age group Household size Population Density 10 minute walking distance of the car Social and economic activity Transport Alternatives Public transport Vehicle ownership rates Parking Partnerships Local Government Car manufacturers Public transport providers Louise Round Consulting
- 4. QUANTITATIVE FACTORS Factor Low Growth Area High Growth Area Single person households Minimum 30% Between 40% and 50% Louise Round Consulting Walk to work Employed persons Minimum 5% Between 15% and 20% Households with no vehicle Minimum between 10% and 15% Between 35% and 40% Households with no or one vehicle Minimum 60% Between 70% and 80% Housing units per hectare Minimum 12 Minimum 12
- 5. AUSTRALIAN CONTEXT State of the Industry Australian market had a total revenue of $43.1M Growing at about 25% per annum Continuing growth over the next five years Council examples City of Gold Coast City of Melbourne City of Sydney Manly Council City of Waverley Louise Round Consulting
- 6. SYDNEY WAVERLEY MANLY Source: profile.id.com.au Louise Round Consulting
- 7. COMPARISON OF FACTORS Louise Round Consulting Factor Gold Coast (selected area) City of Melbourne City of Sydney City of Manly Waverley Council Single person households 32 35 40 24 31 Walk to work Employed persons 9 16 25 5 5 Households with no vehicle 13 29 35 12 18 Households with no or one vehicle 47 68 73 53 60 Population with a Bachelor Degree or higher 17 44 40 40 40
- 8. HISTORY OF CAR SHARE IN PERTH Louise Round Consulting City of Fremantle
- 9. FREMANTLE SUBIACO PERTH Source: profile.id.com.au Louise Round Consulting
- 10. FUTURE OF CAR SHARE IN PERTH Louise Round Consulting Factor (Percentage) City of Perth City of Fremantle City of Subiaco Single person households 42 31 37 Walk to work Employed persons 23 6 10 Households with no vehicle 22 11 13 Households with no or one vehicle 65 50 56 Population holding a Bachelor Degree or higher 36 29 46
- 11. HOW AND WHERE TO IMPLEMENT CAR SHARE Perth shows potential Partnerships Local government State government Department of Transport Department of Housing Car manufacturers Residential developers Universities Louise Round Consulting Apartments with car bays Easy parking No transport gap High levels of car ownership No demand for car share
- 12. THANK YOU Louise Round Louise Round Consulting
Editor's Notes
- From previous work that I had done I knew that in Perth households with low, or no, car ownership were that way through choice. A conscious choice to live in an area close to amenities, employment and public transport. Car sharing showed twin factors of high income and low car ownership being good indicators that a car share scheme would be successful. Members in North America tend to be in their 30s or 40s, which is in contrast to Australia where 70% of consumers are under 35, with declining numbers in the 35 – 54 age group. Emphasis on Public Transport and partnerships
- The low growth areas are where car share may be viable but there is likely to only be a low growth of any car share service that is provided. For high growth areas car share would be expected to succeed. The housing density does not need to be particularly high. As with many of the factors there is likely to be a little bit of cause and effect. Housing density difficult to use as it changes very rapidly. 10 minute walk to a car.
- Market includes p2p and ride share Overall market had a total revenue of $43.1M in the 2012-13 financial year Growing market, good rates of return, only down side is a relatively high capital cost of start up. So with my redundancy payout giving me a healthy bank balance it looked like a good time to take the plunge. So the next question was where in Australia was car share already operating and did the factors that I had identified apply to these areas? Gold Coast Sydney Melbourne Brisbane Availability of figures for a fair comparison
- Proximity of Sydney and Waverley helps to support each other. Some 700 residents of Manly already used a car share scheme outside the Manly area. Red shows the population density 10 MINUTES
- Gold Coast closest to integration with public transport. It is provided by a private company but promoted on the Gold Coast Public Transport site. So having seen that these North American factors would appear to apply in Australia, I looked at car share in Perth
- Since writing my paper the City adopted a Car Share Policy last month, written by the City’s Sustainability Officer. The City was approached by three separate parties in a matter of weeks about bringing car share to Fremantle. Department of Finance - responsible for parking revenue. Developer approached the Sustainability Officer, through an existing connection in this area. For those that don’t know Fremantle it has a large ‘alternative’ community who are very interested and knowledgeable about environmental matters. One of the companies suggested that the City fund the car share with the purchase of electric vehicles. Things have been changing in car share since its original environmental origins. There is increasing commercialisation of the companies, and the market is consolidating This means that Councils across Australia are now under pressure not to give valuable parking spaces to start up companies at no cost. It is just this sort of partnership that start ups need.
- Having decided on the key success factors my assumption was that the City of Subiaco would have areas that met the criteria. The City of Perth, which is geographically very small, was another obvious place to look. It has no specific policy on car share. The Economic Development Team, within the City of Perth’s Planning and Development Department is aware of what is happening interstate with car share schemes. However the City would not currently fund, or provide financial support to, a car share scheme. For off street parking the City of Perth believes that would be a purely commercial arrangement between a developer and a car share firm.