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AITPM Conference Presentation - David Sanders

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Freight Planning and Aviation Stream

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AITPM Conference Presentation - David Sanders

  1. 1. Managing CBD Freight Sydney David Sanders CEO MobileDOCK P/L A Bestrane Group Company 0409200786 © MobileDOCK Pty Ltd 2018 Intelligent Docks for Smart Cities
  2. 2. © MobileDOCK Pty Ltd 2018 Thinking logically but not collectively Benefits of adding animals adhere to each Farmer alone, .. But Costs are shared. The tragedy is that ultimately no farmer will be able to graze the field, due to overconsumption. Tragedy of the Commons Published in 1968 by Garret Hardin
  3. 3. Tragedy of the Commons: Delivery Edition Increasing Populations Increasing Demand Increasing Service Increasing Congestion Increasing Fines Decreasing Space Cities are Hungry Constraints are escalating The ability to deliver is a form of infrastructure that needs to be shared across the community © MobileDOCK Pty Ltd 2018
  4. 4. Many examples of this story in action © MobileDOCK Pty Ltd 2018
  5. 5. © MobileDOCK Pty Ltd 2018 Retiming ?, Increased Fines?, Consolidation Centres
  6. 6. © MobileDOCK Pty Ltd 2018 Communities are Cities
  7. 7. Left uncontrolled, Traffic Swarms © MobileDOCK Pty Ltd 2018
  8. 8. But swarms can be managed into Ant Trails © MobileDOCK Pty Ltd 2018 Control the Destination  Influence the Network 
  9. 9. © MobileDOCK Pty Ltd 2018 Sydney CBD On Street Commercial Parks http://mysydneycbd.nsw.gov.au/interactive- maps?field_map_type=loadingzones
  10. 10. © MobileDOCK Pty Ltd 2018 Sydney CBD On Street Loading Zone Usage FY 2016 Almost 1.4 Million loading Zone “events” in 2016 Excludes: • Out of area • Public car parks • Private Loading Docks • Non recorded Source: Transport for NSW Loading Zone Push Pin data FY 2016 Over 10,000 parking events per day https://public.tableau.com/profile/cbdtf#!/
  11. 11. © MobileDOCK Pty Ltd 2018 Sydney CBD On Street Commercial Parks Excludes: • Out of area • Public car parks • Private Loading Docks • Non recorded Source: Transport for NSW Loading Zone Push Pin data FY 2016 Pitt St alone is responsible for almost a quarter of these https://public.tableau.com/profile/cbdtf#!/
  12. 12. © MobileDOCK Pty Ltd 2018 0% 2% 4% 6% 8% 10% 12% 14% 0 200 400 600 800 1000 1200 1400 1600 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 CommercialParking"events" Time of Day Sydney CBD average On Street Commercial parking events Mon Tue Wed Thu Fri 10 o’clock is consistently the busiest time https://public.tableau.com/profile/cbdtf#!/Source: Transport for NSW Loading Zone Push Pin data FY 2016
  13. 13. © MobileDOCK Pty Ltd 2018 https://public.tableau.com/profile/cbdtf#!/Source: Transport for NSW Loading Zone Push Pin data FY 2016 MobileDOCK 0% 2% 4% 6% 8% 10% 12% 14% 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Percentageofdailydeliveries Sydney CBD Commercial "Loading events" Average MobileDOCK Push Pin 10 o’clock is consistently the busiest time
  14. 14. The CBD Delivery problem © MobileDOCK Pty Ltd 2018 Supplier Receiver Buyer Carrier
  15. 15. The CBD Delivery problem • Manual / No Defined Processes • Unscheduled Arrivals • Excessive Dwell Time • Unauthorised Vehicles • Limited Ability for Compliance • Traffic Congestion • Dock Utilisation • Wait time • Unidentified Delivery • No Accountability • Lost Revenue • Uncertainty • Liability Issues Consequences © MobileDOCK Pty Ltd 2018
  16. 16. © MobileDOCK Pty Ltd 2018 Cities are Communities
  17. 17. Request Appointment Approve /Reject Appointment Modify Appointment Details Track ETA View ETA Record Arrive / Depart Park Monitor Parked Vehicles Generate Reports & Alerts Analyse & Improve The MobileDOCK Transaction Plan/ Execute/Communicate © MobileDOCK Pty Ltd 2018
  18. 18. © MobileDOCK Pty Ltd 2018 The MobileDOCK curve is earlier and more distributed https://public.tableau.com/profile/cbdtf#!/Source: Transport for NSW Loading Zone Push Pin data FY 2016 MobileDOCK 0% 2% 4% 6% 8% 10% 12% 14% 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Percentageofdailydeliveries Sydney CBD Commercial "Loading events" Average MobileDOCK Push Pin
  19. 19. © MobileDOCK Pty Ltd 2018 Demand “Retimed” https://public.tableau.com/profile/cbdtf#!/ Source: Transport for NSW Loading Zone Push Pin data FY 2016 MobileDOCK Transactions MobileDOCK 0% 2% 4% 6% 8% 10% 12% 14% 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Percentageofdailydeliveries Sydney CBD Commercial "Loading events" Average MobileDOCK Push Pin
  20. 20. Benefits accrue to all parties © MobileDOCK Pty Ltd 2018 Supplier Receiver Buyer Carrier Fast Turnaround Times No Queuing Cheaper Freight No Demurrage Visibility of Deliveries Visibility of Deliveries Minimise Space Curfew control Priority control Security
  21. 21. From …. Results … To …. 12:46PM on one of their busiest days © MobileDOCK Pty Ltd 2018
  22. 22. © MobileDOCK Pty Ltd 2018 Communication flows both ways: Emergency Response Supplier Receiver Buyer Carrier On 9th November 2016 a crane malfunctioned on the 51st floor of Tower 1 leaving a Cherry Picker dangling precariously over high traffic areas MobileDOCK was used to: • Cancel and broadcast all incoming bookings • Close the site to any additional bookings • Selectively enable priority deliveries to be automatically approved No Congestion, No confusion, 100% visibility
  23. 23. • Over 90% of appointment bookings being made and approved automatically via the web with NO INTERACTION required from Dock Management • Over 3,000,000 appointments completed • Average Dwell time onsite has fallen from 44 mins to approx. 25 mins • Congestion has been eliminated from the sites. • Unauthorised vehicles being identified before entry to site • Visibility of who is arriving, why they are coming and how long they intend to stay enabling increased site security © MobileDOCK Pty Ltd 2018 MobileDOCK connects a community
  24. 24. Managing On Street Loading Zones • Establish On Street Loading spaces designated for commercial use by MobileDOCK users • Carriers request a booking via MobileDOCK requesting a specific Zone and time • MobileDOCK auto assesses availability at that time and either: • Confirms availability • Suggests 5 other options after the preferred time for the carrier to select • MobileDOCK assigns the space and sends through appointment confirmation • Driver opens MobileDOCK app, inputs registration and obtains ETA and suggested route • Driver arrives at the loading Zone and occupies one of the spaces (NB MobileDOCK will confirm availability of the Zone not the space) • Driver uses MobileDOCK from Driver’s phone to automatically detect arrival at Zone © MobileDOCK Pty Ltd 2015 ZONE BOOK ONLINE www.mobiledock.com 9AM – 4PM MON - FRI 9AM – 12PM SAT ZONE BOOK ONLINE www.mobiledock.com 9AM – 4PM MON - FRI 9AM – 12PM SAT

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