Innovation, socialization & gamification-On a dime!
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Are you eager to add gamification and social media to your event but you don’t know where to start? Then this session is for you. In this fresh new session you’ll receive innovative ideas on gamification, social media and creative savings. With a 3-pronged approach to reinvention, we’ll discuss how to implement social media and gamification, how to build vendor ROI and how to excite, engage and empower your attendees. You’ll take away real examples that you can easily apply to your event and learn how to reduce your budget in order to make it happen.
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Innovation, socialization & gamification-On a dime!
- 1. Innovation, Socialization & Gamification - on a dime
- 2. Who is GameStop? A global multichannel video game, consumer electronics and wireless services retailer with more than 6,600 stores worldwide, GameStop makes the most popular technologies affordable and simple.
- 3. Who is our attendee? • 4500 Store Managers • 80% male • 21-25 yrs • 500 DMs • 200 Corporate • 1,500 Vendors • 4,000 Consumers
- 5. Who am I? • No one! • Not a presenter! • Gen X’er producing for Millennials • Lean & Mean team • Say hi to Samantha, Noelle & Katie
- 6. What’s our challenge? • Lean team • Tight budget • Need more $$ … Sponsorships • Engaging our attendees • Appeal to the Millennials • New & Innovative ideas
- 7. Innovation will happen! (hard trend) Reinvention is up to you … (soft trend)
- 8. Easy Reinvention • Find the program formula that works best for your attendees! (consistency promotes confidence) • Commit to at least 5 GOOD changes! – Survey responses – Create an “under cover” feedback focus group – ALWAYS ask, “How can I apply this to my show?”
- 12. Share of Social-Generated E-Commerce Revenue Facebook, 36% Twitter, 20% Pinterest, 15% Email, 16% Google, 6% Tumblr, 2% Other, 6% Business Insider
- 13. 10 Ways to Socially Sizzle 1. Identify what you want to accomplish via social media 2. Figure out where your customers are 3. Keep the content flowing - post regularly & relevant 4. Give your posts more pizazz – include pictures, videos and links 5. Participate in trending hashtags to gain wider exposure
- 14. 6. Give something away often – have contests 7. Play it cool – don’t self promote (80/20 rule) 8. Tag fans in photos 9. Hashtag on everything!!! 10. Consolidate! Convos App (Facebook, Twitter, Instagram, Gmail, LinkedIn, Skype, YouTube, Outlook and more) 10 Ways to Socially Sizzle
- 15. Create opportunities to socialize Step N Repeat Cool Visuals Green Screens Hoards of Zombies!
- 17. Customize sponsorships 4 3 2 1 Be current and add local flavor Vendor networking events Share the social responsibility Show Sponsors Some Love
- 19. Excite! Engage! Empower! Gamification 4 3 2 1 Random acts of fun Attendee input Philanthropic & green efforts
- 20. Gamification Integrating game dynamics into your site, service, community, content or campaign in order to drive participation
- 21. Gamification • An event app with a leaderboard • Add your sessions to Foursquare • Create a Buzz Board: give props to members creating the most buzz • Give ribbons/prizes for checking-in at stations • Gaming during arrivals, down time & expo
- 22. Gamification • Sales Contest! Celebration lunch or electronics • General Session Host Contest • T-shirt Design Contest ($2 goes to philanthropy) • Video Contest (free videos for you!) • Photo Contest (socialize the photos)
- 23. Winning Video
- 24. Random Acts of Fun
- 25. Attendee Input • Music selection by attendees • Menu selection by attendees • Text to screen during general sessions • Audience response during general sessions Give specific credit everywhere you can!
- 26. Philanthropic & Green • How can you give back? • Raffle drawings as a fundraiser • Ronald McDonald House 10 sponsored attendees Photos & video shown during general sessions • Go Green page: how to be green at work • Green Event page: the event’s green efforts
- 28. What did we spend? $3,000.00 $500.00 $10,000.00 $10,000.00 $6,000.00$2,000.00 $8,000.00 $2,000.00 $15,000.00 $56,000 Photo Green Screen Step & Repeat Entertainment Vendor Reception Sponsored Philanthropic Event Random VIP area in GS App with game Tournaments Text to Screen & surveys during General Session
- 29. Creative Savings Prizes, gifts & gift cards … Amex points Amount Element $4,000 Group comp flights for staff $10,000 Cancel build-outs and moved to inside room $13,500 Purchased projectors (30 rooms at $450) $200,000 Service Vendor Sponsorships $1,050,000 $30 Gift Cards instead of $100 Dinners (saved $70 x 5000 attendees x 3 nights)