2. Purpose
Change the American urban culture to value the
experiences in everyday life and give small businesses rapid
exposure in the city
Austin, TX
San Francisco, CA
New York, NY
Build a mobile service
3. Product / Service: The Problem
• People are bored and unable to experience the cities they
are in for what they truly are
• There are many unknown and unrecognized attractions
within cities
• People need direction on what to do
• Businesses like Google maps and Yelp only provide
information on the very popular and recognized attractions
• Other businesses have content not tailored to the consumer
and their personal interests.
4. Product / Service: The Solution
• Venture allows people to find and experience attractions
within the city they are stationed that may not be very well
known, as well as give suggestions on places you may enjoy
based on your interests
• These hidden “gold mines” will be able to be shared and
rated within our app by people that have personally found,
love, or want to share the experience of their favorite spots
• Gives people the capability to explore the deeper and more
in-depth side of the cities attractions
• Gives smaller businesses and attractions the spotlight
6. Market Analysis
• Target audience
• Young, driving adults and teens (16-30)
• In three cities: Austin, TX; San Francisco, CA; New York, NY
• Regions with high populations of urbanized young adults
• Market
• Goal is to hold 1% share of entire app market in 3 years (1 in every 100
apps downloaded - top 100 apps)
• Product
• Serves a unique purpose in cities with a unique urban culture
• not a fad or trend, but a generational service
7. Competitive Analysis
• Apps competing with ours
• At launch, few companies directly compete with us
• The closest app is Yelp, a consumer-review service
• How to allow company growth without letting others catch on
• What happens when others catch on?
• We are company with a mitigation program – we continue producing
our product, but accelerate R&D curve
8. Initial Marketing Strategy
• Getting the Word Out
• “Kickstarters”
• The “check-in” feature
• Promotion
• Landing Page
• How-To Section
• Booths at large events
• Graphic Design
• Flyers ft. QR Code
• Networking Group
• Family, friends, peers,
colleagues and advisors
• Pricing Strategy
• Free application
• Ads. from small businesses
9. Global Marketing Strategy
• Partnerships
• Austin
• BiKN, Four Elements Yoga and Fitness, Gourdough's Big. Fat. Donuts., Guac N
Roll, Printcopia
• San Francisco
• Bacon Bacon, Castle in the Air, Folsom Street Foundry,Garden Creamery,
Mollusk Surf Shop
• New York
• Bird & Stone, Blue Apron, Cover,
10. Long-Term Marketing Strategy
• Social Media Strategy
• Facebook, Twitter, and Linked
In, Email
• Youtube (Global Strategy)
• Responses within 15 minutes
• Image
• At Venture, we yearn to create
a genuine and personal
connection with customers of
all ages and feed the souls
craving adventure.
• Repeating Customers
• Special messages on
holidays and birthdays
11. Management Team
• CEO Jon-Michael Greaney
• CFO Arthur Pachachura
• VP Marketing Kennedy Benson
• VP Sales Luke Mizell
• VP Operations Jarrod Glaser
• Web Marketing Chloe Shelby
• Sales Vincent
12. Financial Summary
Sales Year 1 Year 2 Year 3
Units Sold (ads) 600,000 5,400,000 12,000,000
Price / Sale $0.03 $0.04 $0.08
Subtotal Sales $18000 $216000 $960000
Net Profit $2376 $28512 $126720
Starting Cash
Position
$0 $2376 $30888
Ending Cash
Position
$2376 $30888 $157608
Profit $192000
Investment ($300000)
Investor Share $460800 IRR 53.6%
13. Financial Summary
• Why invest in us?
• We ask for less
• Funds used wisely
• Investor rain check policy
• Kickstarters (beta testers) funded by us
• After first year trial, if service succeeds, we will use $300000 to go viral
• If service fails, return the money valued at one-year IRR ($390000)
• Over 150% expected return
Investor request ($300000) Total available: $500000
R&D $75000 To build the product
Marketing $375000 For 3 cities
Kickstarters $50000 (Out of pocket)
14. Conclusion
• A global technology network has drowned out authentic experiences
• People are seeking a way to find their experiences
• Google Maps and Yelp merely provide reviews
• We provide tailored suggestions based on other customers own
experiences
• This makes small businesses relevant again through exposure
• Fortune 500 technology businesses all identified an innovation
based on what people are looking for
• We believe we found the next niche and with the right marketing
and development could bring people authentic experiences and
give small businesses the true exposure that will make them
successful
