Final pitch by #jpreneur students Dominique Williams, Zach Losher, Marion Ziegler, and Jessica Rainer for Versd, an app that makes it easy to pair reading with listening to music.

1. Dominique Williams Samuel Losher Jessica Rainer Marion Ziegler

2. The Problem
The point of reading is to
•Escape
•Learn
•Experience
versd will completely change your e-reading experience.

3. How Big is the Problem?
General Readership
• 76% of adults are reading regularly
• 28% are E-Readers
• 51% of E-readers use Kindle as their preferred format
Customer Discovery
• 90% are interested in enhancing their reading experience with music
• 23% are willing to pay for this product

4. Solution
versd
•Embedded links
•Socializing app and website
Features
•Create playlists of your favorite books
•Buy music for your own collection

6. Benefits
versd users will be able to
•Listen to music referenced in books while they are reading or
save the songs for later
•Create personal playlists for the books they read
•Share their playlists, discuss books, and connect with other
versd users

7. Competition
Goodreads
•Discover new authors and books
• Browse original content
• Connect with other users
Goodreads + music = versd
•Add music into the equation
•Capitalize on the consumer behavior that Goodreads has
already developed
•More ways for users to connect with each other

8. Go-To-Market Strategy
•Partnerships with publishers
•Introduce versd directly to target users
•Co-advertise launch of our product
•Publishers help advertise and distribute our product

9. How much money can you make?
Freemium model
•Free app download
•2.99/month for upgrade
Strategies
•Advertisements (pay per click)
•Affiliate Revenue, i.e. Book publishers
•Branded Content

10. Financial Projections

11. Our Team
Chief
Marketing Officer
Jessica Rainer
@ITsJESSforME
Chief
Operating Officer
Zach Losher
@szlosher
Chief
Executive Officer
Dominique Williams
@D_creatiVE
Chief
Creative Officer
Marion Ziegler
@marion_tseeglur

12. Progress
• Idea to Concept
• Several Rounds Customer Discovery
• Branding
• Financials

14. We need funding!
$75,000
• Legal fees
• Financial advisors
• App/website designers
Partnerships
•publishers and authors
•music streaming providers

15. I eventually understood what he meant
when I started really listening to them.
Broken banjo strings, momentary passionate lapses of
harmony, voices that go from smooth to gravelling to
all out screaming in a single verse.
All these things add substance, character and
believability to their music.
Colleen Hoover – Slammed

16. Thank you!
will completely change your e-reading experience.
Contact us! mail info@versd.com
twitter #versd
Dominique Williams Samuel Losher Jessica Rainer Marion Ziegler