2. MEDIA
It refers to any physical object
used to communicate media
messages.
Ex: Radio, television,
computers, telephone, mobile
phone, film, newspaper, etc.
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3. COMMUNICATION
The act or process of using
words, sounds, signs, or
behaviors to
express or exchange
information, ideas, thoughts,
feelings, etc., to
someone else.
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4. COMMUNICATION
MODEL
Are diagrams
that make you
understand the
process at a
glance. They are
like maps that
guide you in the
understanding
how
communication
works in different
settings.
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6. MEDIA LITERACY
The ability to
read,
analyze,
evaluate and
produce
communicati
on in a
variety of
media forms.
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7. SOCIAL MEDIA
Forms of electronic
communication
through which
people create
online communities
to share
information, ideas,
personal
messages, etc.
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10. INFORMATION LITERACY SKILLS
1. Task Definition:
Define the problem.
Identify the information needed.
2. Information Seeking Strategies:
Determine all possible sources.
Select the best sources.
3. Location and Access:
Locate sources.
Find information within sources.
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11. INFORMATION LITERACY SKILLS
4. Use of Information:
Engage (e.g., read, hear, view).
Extract relevant information.
5. Synthesis:
Organize information from multiple
sources.
Present information.
6. Evaluation:
Judge the result (effectiveness).
Judge the process (efficiency).
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12. REPUBLIC ACT
8371
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AN ACT TO RECOGNIZE, PROTECT AND PROMOTE THE
RIGHTS OF INDIGENOUS CULTURAL COMMUNITIES/
INDIGENOUS PEOPLES, CREATING A NATIONAL
COMMISSION ON INDIGENOUS PEOPLES,
ESTABLISHING IMPLEMENTING MECHANISMS,
APPROPRIATING FUNDS THEREFOR, AND FOR OTHER
PURPOSES
13. MEDIA ETHICS
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Media ethics is the broad term describing
the proper modes of behavior to which all
branches of the modern media should
attempt to adhere. The branches of the
media that try to live up to ethical
standards include television, print
communications, and the Internet.