Media and Information Literacy

1. Technology and You

2. Media and You

3. MEDIA
Is defined as the combination of
physical objects used to
communicate or mass
communication through
physical objects such as radio,
television, computer, films, etc.

4. LITERACY
Is traditionally understood as the ability to
read, write, and use arithmetic. The
modern term’s meaning has been
expanded to include the ability to use
language, numbers, images, computers,
and other basic means to understand,
communicate, gain useful knowledge and
use the dominant symbol systems of a
culture.

5. MEDIA LITERACY
Is the technical production skills
linked with producing media
resources and the processes of
critically examining or exploring
meanings behind media.

6. MEDIA LITERACY
FUNDAMENTALS
KEY CONCEPTS

8. * Created by individuals to convey
message.
* Contains their personal biases,
opinions and assumptions.
* What we view is not real, even
in documentaries.
1. MEDIA ARE CONTRUCTIONS

9. * Different audiences can take
away different meaning from
the same media.
* Factors such as age, gender,
race, ethnicity, social status
change interpretation.
2. AUDIENCES NEGOTIATIONS
MEANING

10. * It is a business and it must
make money.
* Businesses and
corporations and
distribution, all in the name
of making money.
3. MEDIA HAVE COMMERCIAL
IMPLICATIONS

11. * Different
techniques are used
to get your attention
4. MEDIA HAS ITS OWN
UNIQUE AESTHETIC FORM

12. * Convey values, power and
authority.
* Can be non inclusive and
affect social norms regarding
acceptance.
*Can create political change.
5. MEDIA IS SOCIAL AND
POLITICAL