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UI / UXPitfalls to avoid
UI
UI elements should        look like UI elementsIf you find that you explain the UI in the UI          you did something wr...
BUTTONS SHOULD LOOK          CLICKABLEIf you find that you explain the UI in the UI           Check Clickable items!      ...
Full Context
AB TEST
SPEED    UI Animations Are Cool Keep animations under 200ms   Over 200ms appears slow!
SPEEDEvery feature will probably benefit 5%-10%               Of your users           Speed benefits 100% don’t know what ...
Which is better?
Don’t Make Me Think  There’s a book about it – don’t make me think
InformationAllow Scheming And Drilldown
Call For Action - Bottom Line FirstPlease Give Feedback, bla bla bla…bla bla bla…, so We’d appreciate your feedback.
UX
Explain what the end goal is, usersthat understand what the end goal isare far more likely to overcome things        they ...
Message Value Not Features   Values – achieved after using the productésumé-building service:• a feature might be “profe...
Stats – don’t overload• Measuring everything is the right way to stats  hell (clicks / UI events)• Measure key indicators ...
Stats – Cohort
TOOLSMixpanel.comevent statsIntercom.ioCRM for usersOptimizely.comA/B tests
BOOKSUXThe inmates are running theasylum Alan CooperBuild Your StartupRunning Lean Ash MauryaPricingPredictably Irrational...
Roy Manroy@daPulse.com
Reinforcement• Engineers working on a big problem is ok,  adding a “business guy” is not something you  have to have.• Isr...
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Roy Man - UI Pitfalls & UX Approach

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26.12.2012

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Roy Man - UI Pitfalls & UX Approach

  1. 1. UI / UXPitfalls to avoid
  2. 2. UI
  3. 3. UI elements should look like UI elementsIf you find that you explain the UI in the UI you did something wrong
  4. 4. BUTTONS SHOULD LOOK CLICKABLEIf you find that you explain the UI in the UI Check Clickable items! “click here” – wrong!
  5. 5. Full Context
  6. 6. AB TEST
  7. 7. SPEED UI Animations Are Cool Keep animations under 200ms Over 200ms appears slow!
  8. 8. SPEEDEvery feature will probably benefit 5%-10% Of your users Speed benefits 100% don’t know what to do? – improve speed Chrome product team
  9. 9. Which is better?
  10. 10. Don’t Make Me Think There’s a book about it – don’t make me think
  11. 11. InformationAllow Scheming And Drilldown
  12. 12. Call For Action - Bottom Line FirstPlease Give Feedback, bla bla bla…bla bla bla…, so We’d appreciate your feedback.
  13. 13. UX
  14. 14. Explain what the end goal is, usersthat understand what the end goal isare far more likely to overcome things they dont understand. Level 50 - Take Over Cuba
  15. 15. Message Value Not Features Values – achieved after using the productésumé-building service:• a feature might be “professionally designed templates”• the benefit would be an “eye-catching résumé that stands out”• but the finished story benefit would be “landing your dream job”. Ash Maurya Running lean
  16. 16. Stats – don’t overload• Measuring everything is the right way to stats hell (clicks / UI events)• Measure key indicators first – give it time – then add more• Use time to give granularity 8.1% of users did today, 4.2% did yesterday• Funnel / Segment users put users in boxes and measure if they are stuck there?
  17. 17. Stats – Cohort
  18. 18. TOOLSMixpanel.comevent statsIntercom.ioCRM for usersOptimizely.comA/B tests
  19. 19. BOOKSUXThe inmates are running theasylum Alan CooperBuild Your StartupRunning Lean Ash MauryaPricingPredictably Irrational Dan ArielyLookup - Dave McClure - AARRR!
  20. 20. Roy Manroy@daPulse.com
  21. 21. Reinforcement• Engineers working on a big problem is ok, adding a “business guy” is not something you have to have.• Israel investors look for IP => traction Valley Investors look for Network & Data

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