A corporate video is audiovisual material, created forthe use of an specific organisation, company orinstitution. Corporate videos can have many differentpurposes: • Staff Training • Promotional Films • Private presentations with prospect clients or stakeholders. • Safety videos
This kind of videos are specially relevant in the B2Bindustry as it is usually intended to be seen by a privateaudience.Also, Corporate films are becoming especially relevantin the digital era, thanks to online video sharingplatforms. In fact, many of the company comercials thatyou are going to see in the following slides are intendedto be watched only in internet, reason why they aremuch longer than regular ads.
A corporate video is completely accesible to anycompany, it is only necesary to have a good creativeidea and some money to pay for the company that willproduce it.If you don´t believe it, look at the next example…
Corporate videos are becoming especially importantnowadays, thanks to the easy distribution that video sharingplatforms like Youtube or Vimeo, that allow any companyreach their target audience, by using social media networksto distribute their content.If you have a company, just think if you would see itbenefitial for your business or not. In case it does, just searchfor companies that do corporate videos, and get yourbusiness out there in the online world. If you want to see somemore examples, you can click here