2. When researching facts to
include, google was a very
very effective tool. Through
simple searches such as
“Chocolate Facts”, we were
given thousands of results
giving us useful fact to use in
our piece. Also, we found
links to the official websites
of Cadburys, Galaxy,
Fairtrade and similar sites,
which again helped us gain
more information and a
better understanding of
what we were looking to
achieve in our piece.

3. This was the camera used for the majority of the filming. In conjunction with the
tripod, this device was effective for capturing high quality images in order to get the
best possible quality. However, the camera at first seriously malfunctioned, resulting
in corrupted footage. We at first considered this was a problem with the tape, but
through further investigation discovered that in fact the camera was broken, and had
corrupted the footage on the tape by showing block lines over the top of the footage
when played back. This meant that we were forced to re-film everything we had
previously done, and on the second attempt encountered no problems with the XM2.
The built in microphone is effective for certain shots, but in areas with a lot of noise
using the additional wired microphone is more suitable. This microphone gave us a
clearer sound and eliminated unnecessary background audio,
Which would have made the recordings a lot less clear.
This microphone was easy to connect to the camera and
Helped us to get clearer audio as well as the higher
Quality pictures provided by the camera.

4. The main two ways of capturing our
footage were through a tape deck
and via transfer cable. However, a
deck was not readily available, so our
capturing had to be done directly
from the camera via PC cable. The
footage was captured into premiere
pro where it was then ready for
editing. There were no problems with
the transfer process, and it was an
easy to complete task simply by
pressing “G” on the keyboard.

5. After capturing, Adobe Premiere Pro was used in order to edit the footage into order. This
was done by importing the pre-captured sequences into the window, and then cutting
these down further in order to retain the best quality footage. This process helped us to
remove all of the unwanted footage, and make decisions as to what footage made the
final cut. As you can see in the window, two small windows are open in the programme –
One for the footage that is currently being cut, and one for the preview of the finished clip.
This was helpful, as it enabled us to view both the final piece and the pieces we were
editing in separately. The timeline is the crucial part, and it was important we edited the
piece in a running order so we could avoid
Cluttering the timeline with footage. Once
All of the footage was in order, we then
Moved on to the more specific editing.

6. Another very important feature of Premiere Pro is the blue screen feature. Using a chroma
key, we removed the blue screen that was used as the background for a shot. Then, we
replaced the blue background with a photo relevant to the topic, for example when one of
our vox pop candidates was explaining his like for a Cadbury’s Whole Nut, he was doing so
with a backdrop of a Whole Nut bar. This feature was used for our opening montage of
interviews, and our main interviews were shot with relevant backdrops as opposed to a post
edited blue screen background. The whole process of removing the background and
replacing it with a picture was a relatively easy process, and Adobe offered all the tools
needed to both initially do it and then refine the final result.

7. Although Premiere Pro is an easy to use tool, we experienced a few issues. When wanting
to add extra or improved footage, the entire timeline had to be moved, creating gaps such
as the one demonstrated below. However, Premiere Pro made this an easy problem to
overcome by offering the “Ripple Delete” feature which removes the gap and closes the
timeline. However, we encountered a major problem when trying to export our final
piece. The dialog box on the right prevented us from initially saving the work, and upon
clicking “continue” the programme would freeze and force a close. The problem was
however eventually resolved and the file exported.

8. As clearly evident, Microsoft Powerpoint was an
effective tool in answering this particular question, as
I was easily able to explain my points in an effectively
presented format. Powerpoint is extremely easy to
use and helped me to present my ideas as I intended
to.

9. When answering one of my evaluation questions, I used a camera to record myself
answering the question. It was easy to use, and produced a good quality image with a
decent, clear sound quality. Another question I answered was recorded in the
college’s Radio Room. The high quality recording equipment enabled me to produce
a clearly understandable sound. The recording equipment includes a high quality
microphone, mixing desk and the “audacity” software. This setup was very helpful as
it provided an easy to use system with high quality results.
Audacity was an extremely useful tool in editing the recorded voice pieces from the
evaluation, as well as for recording the voiceover an
radio advert. It enabled quick but precise editing in a
user friendly setup. The simple buttons, shown right,
Were simple to understand and allowed us to record,
Play, fast forward, pause and rewind.

10. Adobe Photoshop CS5 was an extremely useful tool in constructing the print advert, as
well as making the overlay for the radio advert. The tools are simple to use and allowed
high quality images to be edited. We implemented a Channel 4 logo, Channel 4 style
graphics and also removed the background to make it all white using the magic wand
tool. We attempted to adhere to the stylistic aspects of conventional channel 4
advertisements, such as the one in example (a), and so added he simple titles, small “4”
logo and the clear background, as shown on our print advert (b).
A B

11. This is the starting image with the blue screen. This needs to be removed.

12. Using the magic wand tool, the background was removed and replaced with
white. The
Tool made it
Easy to
Remove the
Majority of
The blue,
But the lasso
Tool was
Required to
Refine it.

13. Using the copy and paste function, a black channel 4 logo was implemented.
This was
Then edited
Using the
Render tool
To make it
Red, which
Fitted in
With our
Colour
Scheme.

14. The block titles were then added. Using the shape tool, black rectangles were
Added to
The piece.
These formed
The back of
The text
Which was
Added using
The text tool.

16.  Using the social medium
of facebook, asked for
feedback. We posted our
final pieces on the site an
received comments.
However, some were
unconstructive so we
sought feedback from
other mediums, such as
people watching our
documentary and giving
feedback. These
interviews were recorded
on a handheld camera.

17. Blogger is an effective blogging site which allows a free setup and easy to use interface.
Posts were created easily and quickly which allowed an easy and impressively presented
medium of sharing information. Implementing youtube videos and pictures was also easy
to do and simple.