Watch the presentation from SMW in Copenhagen, on 18 Feb 2013, here:
http://new.livestream.com/smwcopenhagen/events/1885537
Follow me on Twitter: @JonathanWich
More on http://cultbizztech.com
2. Dollar signs and tears
• From singular to complex
• “Detrimental not to adapt”
• “Getting the culture on board”
• Let’s look ahead
3. Dollar signs and tears
• Facebook: A ROI of >1500%
• Twitter: Worth $ 1 million?
4. Dollar signs and tears
• e Clara Maersk story
• “Tears rolling down my cheeks”
5. Hanging out with McKinsey
• 10 areas where it can add value
• Biggest potential in enterprise collaboration
• 20-25% productivi improvement
6. Hanging out with McKinsey
1. Communication
2. Customer service
3. Sales
4. Internal usage
7. Communication: e official accounts
• Look, it’s a mirror!
• Humanisation and influence
• Corporate media
8. Communication: e official accounts
• Don’t manufacture
• It’s like jazz
• Lean is fun
9. Mapping the platforms
Pinterest Facebook Twi er Google+ LinkedIn
Instagram YouTube Flickr Tumblr Vimeo
Least Most
corporate corporate
10. Cha er
LinkedIn Google+ (customer invite)
(groups)
Experts Customers
Facebook
(local)
Twi er LinkedIn
(news, products)
Maersk Line Social
Tumblr Flickr Vimeo
YouTube
Fans Employees
Instagram
Pinterest Facebook Cha er
(global)
11. Defining the platforms
• Facebook: All-Star Team
• Twitter: News and interactions
• LinkedIn: Customers collaboration
• Google+: Business and leadership
• Instagram: Equipment
• Pinterest: Locations
12. Customer Service: Listen and respond
• Efficiency gains
• Other gains
• 1-2-3 social service solutions
• e value of not responding
13. Sales: Empowering our thought leaders
• Teaching where our customers learn
• Making use of the network
• Expertise, trust and pull
14. Sales: Empowering our thought leaders
• Training and guidelines
• Generating quali content
• Social selling
• It’s not just for Sales Reps
15. Internal usage: Unlocking the full potential
• 20-25% productivi gain for
knowledge workers
• Getting rid of the time wasted on
emails and meetings
• Inspire – not pray nor pressure
• e compelling purpose
16. Internal usage: Unlocking the full potential
• A cultural journey
• From ‘me’ to ‘we’
• Passion, not money or power
So a lot of things have gone ‘right’ the first year and a half, we thinkLast summer: what is the business value? Because that question would be raised sooner or later – no matter how little money you spend on itSo do a study so we get it right. I felt a value there for CS at least, but I didn’t know.Does it add any value? Should we skip it?