• 70 million members in 200 countries
• Executives from all of the Fortune 500
companies are on LinkedIn
• A new member joins every second
It’s not just networking
A revolution doesn’t happen when
we adopt new tools, it happens
when we adopt new behaviours.
• July 2006 – first full scale version of Twitter
• End of 2007 – approx 500,000 tweets per quarter
• End of 2008 – approx 100 million tweets per quarter
• End of 2009 – approx 2 billion tweets per quarter
• Start of 2010 – approx 4 billion tweets per quarter
• 2,000,000,000 videos viewed each day
• 24 hours of content uploaded to YouTube
– every minute
• More content was uploaded to YouTube in the last
two months than if: ABC, NBC and CBS together
aired content constantly since 1948
• April 2005 first video uploaded!
We’re wasting time
E-mail overload is the leading
cause of preventable productivity
loss in organizations today.
We can’t find expertise
There’s a huge opportunity to
leverage skills and expertise you
already have in your company,
but the problem is finding it.
VP Internet Business Solutions
We’re managing the wrong way
We have to undo a one hundred-year-old
concept and convince our managers that
their role is not to control people and stay
‘on top’ of things, but rather to guide,
energise and excite.
Jack Welch, CEO of General Electric
(Fortune, March 26, 1990)
“In 4 years, Millennials will account for
nearly half of all employees in the world.”
– Meister & Willyerd, Mentoring Millennials,
Harvard Business Review, May 2010
Has the firewall been breached?
• Q. Why do people stop connecting,
communicating and sharing when they get to
• A. They don’t…
They just do it in ways that are out of the
– Mobile devices
– Externally hosted social platforms (e.g. Facebook,
A perfect storm?
• Mass access to
• Broken business models
– Need to engage and be more efficient
– Email overload
– Internet speeds
– Ubiquity of access
– Greater connectivity
Consumer < > Enterprise
• A short lag before consumer social tools becoming
enterprise social tools:
Social networks (e.g. Facebook) < > corporate social networks (e.g. Jive SBS)
Microblogging (e.g. Twitter) < > corporate microblogging (e.g. Yammer)
Automatic personalisation (e.g. Flipboard) < > corporate version (e.g. Jive What Matters)
Location based services (e.g. Foursquare) < > Next year?
Social gaming (e.g. Farmville, Nike+) < > Next year?
The privacy issue
• An entire generation (or two) are living their lives
with little thought for privacy
• What happens when they enter the workplace and
their lives have been recorded live on the internet?
• What are the legal implications when our every move is
captured on a social business system?
• This presentation is not to be reproduced, modified,
distributed, or commercially exploited without our prior
• Please contact the author for more information:
– John Toker
• ‘Social network growth’ – source: Abitron and Edison Research
• ‘Years to reach 50 million’ – source: www.wikipedia.com
• ‘LinkedIn’ – source: www.linkedin.com
• Twitter – source: www.twitter,com
• YouTube – source: www.youtube.com
• ‘When babies get online’ – source: www.rossdawsonblog.com & AVG
• ‘It’s not going away’ – source: http://www.flickr.com/photos/herschell/236009503/
• ‘New generation’ – source: Smarter Leadership for a Smarter Planet, Rawn Shah, IBM
• ‘Power law of participation’ – source: Ross Mayfield, http://www.flickr.com/photos/ross/135959002/
• ‘Intelligent pesonalisation’ – source: www.flipboard.com
• ‘The Privacy Issue’ – source: http://mattmckeon.com/facebook-privacy/
• ‘The next big thing’ – source: http://www.flickr.com/photos/fidelman/4906959650/
• Geo-location, augmented reality – source: www.layar.com