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THE COLLABORATIVE
ECONOMY IN EUROPE
& THE FUTURE ROLE
OF LOGISTICS
Jonathan Wichmann / Crowd Companies / Bern / 03 June 2015
THE BIG PICTURE
The Don Quijote Effect
Have we read too
much?
Are we preaching
to the choir?
Is it new?
Is it efficient?
Why all the hype?
Hilton vs Airbnb
Source: Rachel Botsman, 2014
93 years to build 4 years to amass
610,000 rooms, 88 countries 650,000 rooms, 192 countries
BlaBlaCar
The ride-sharing service now counts more than ten million members in 14 countries and
facilitates trips by two million people every month.
"It’s almost as hard for a European company to scale in Europe as it is for a US
company.” – Nicolas Brusson, COO
"These kinds of companies do not happen very often anywhere in Europe.” –
Dominique Vidal, Index Partners
"Ride-sharing works with a rail network that’s fairly developed, because you have
cities hundreds of kilometres apart. That’s the distance people drive. Beyond that they
take planes.” – Philippe Botteri, Accel Partners
Source: http://www.wired.co.uk/magazine/archive/2015/05/features/blablacar/viewall
The 3rd industrial revolution
Three key components of an industrial revolution:
New forms of
communications
New forms of
energy
New forms of
transport and
logistics
What happens after the revolution?
What happens after the revolution?
Climate change as the ultimate driver
Why is it important?
“We cannot solve an exponential problem with linear solutions.” –
Banny Banerjee, Stanford
More than anyone else, large enterprises can make it happen. And
avoid being disrupted while doing it.
EUROPE
Overview
High adoption level
A community-driven mindset
The commons
Sharing cities
Supported by the EU
Difficult to scale across Europe
Less VC funding, more non-profit initiatives
Overview
Source: mila.com
LOCK8
LOCK8
Skjutsgruppen
TRANSPORT & LOGISTICS
The logistics industry has been sharing since the 70s
Crowd logistics overview
Local delivery Travelers Long distance
Moving
Swapbox
Boxc
Bringbee
Deliv
MyWays (DHL)
Zipments
UberRush
Sidecar Deliveries
And many more…
Food and grocery
DoorDelivery
Doordash
Instacart
Postmates
FriendShippr
PiggyBee
BonCarry
Pleasebringme
DealTrotter
And many more…
Shyp
Barnacle
Cargomatic
Nimber
UberCARGO
Shipster
Bringrs
Lockitron
MakeSpace
Boxbee
Roost
Storage
Ghosttruck
Bellhops
Enhancing the personal experience.
Extending the branding.
Improving the service level.
Differentiation in the marketplace.
And, why not, picking up locally produced goods.
Local production
Micro-entrepreneurs
Lower demand for long distance shipping
Recycled materials
Supply chain disruption
On-demand
Customized
… And efficient?
The Internet of Things
Amount of data growing exponentially.
10-12 billion devices are connected – including cars, trucks, busses, containers
and bicycles.
Driverless cars and drones are the latest, most advanced additions to the
internet of things. In 5-10 years driverless cars will be in mass production.
Where does all of this it take us?
The Logistics Internet
Disrupting the existing logistics
network
Connecting prosumers with
each other*
From “supply chain” and
“inventory costs” to “distance
between people”
* Producers + consumers = prosumers
Matternet for the Swiss
Mail deliveries via drone for the first time;
three tests this Summer
Drone technology and software set to
develop rapidly the coming years –
making it more robust and useful.
“This platform will allow software to eat
transportation.” – Andreas Raptopoulos,
founder of Matternet
The opportunity for enterprises?
BUSINESS MODEL EXTENSION
First mile pick-up / Last mile delivery
Enhancing the personal experience
Extending the brand
Improving the service level
Customising the delivery time and contents
Differentiation in the marketplace
And, why not, picking up locally produced goods
Genfergasse 14
West Elm and Nordstrom dedicate shelfs for Etsy
Re-selling these local, artisan goods in their stores

A crowd-based addition to their supply chain that
drives additional store visits (and PR)
Enhancing the personal experience.
Extending the branding.
Improving the service level.
Differentiation in the marketplace.
And, why not, picking up locally produced goods.
Genfergasse 14
How to tap the crowd? A step-by-step guide.
1. Build a community of valuable connections (customers, experts, ambassadors etc.) 	
2. Ask your customers what they need. And what they are willing to pay for it.
3. Let them design, innovate, discuss, rate and vote.
4. Let them fund it.
5. Get their help in sourcing and manufacturing.
6. Get their help in distributing, marketing and selling the product or service.
7. Repeat.
THANKS!
@JonathanWich
jonathan@wichmannschmidt.com / jonathan@orcasocial.co.uk
wichmannschmidt.com / orcasocial.co.uk

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The collaborative economy in Europe & the future role of logistics

  • 1. THE COLLABORATIVE ECONOMY IN EUROPE & THE FUTURE ROLE OF LOGISTICS Jonathan Wichmann / Crowd Companies / Bern / 03 June 2015
  • 3. The Don Quijote Effect Have we read too much? Are we preaching to the choir? Is it new? Is it efficient? Why all the hype?
  • 4. Hilton vs Airbnb Source: Rachel Botsman, 2014 93 years to build 4 years to amass 610,000 rooms, 88 countries 650,000 rooms, 192 countries
  • 5. BlaBlaCar The ride-sharing service now counts more than ten million members in 14 countries and facilitates trips by two million people every month. "It’s almost as hard for a European company to scale in Europe as it is for a US company.” – Nicolas Brusson, COO "These kinds of companies do not happen very often anywhere in Europe.” – Dominique Vidal, Index Partners "Ride-sharing works with a rail network that’s fairly developed, because you have cities hundreds of kilometres apart. That’s the distance people drive. Beyond that they take planes.” – Philippe Botteri, Accel Partners Source: http://www.wired.co.uk/magazine/archive/2015/05/features/blablacar/viewall
  • 6. The 3rd industrial revolution Three key components of an industrial revolution: New forms of communications New forms of energy New forms of transport and logistics
  • 7. What happens after the revolution?
  • 8. What happens after the revolution?
  • 9. Climate change as the ultimate driver
  • 10. Why is it important? “We cannot solve an exponential problem with linear solutions.” – Banny Banerjee, Stanford More than anyone else, large enterprises can make it happen. And avoid being disrupted while doing it.
  • 12. Overview High adoption level A community-driven mindset The commons Sharing cities Supported by the EU Difficult to scale across Europe Less VC funding, more non-profit initiatives
  • 14. LOCK8
  • 15. LOCK8
  • 18. The logistics industry has been sharing since the 70s
  • 19. Crowd logistics overview Local delivery Travelers Long distance Moving Swapbox Boxc Bringbee Deliv MyWays (DHL) Zipments UberRush Sidecar Deliveries And many more… Food and grocery DoorDelivery Doordash Instacart Postmates FriendShippr PiggyBee BonCarry Pleasebringme DealTrotter And many more… Shyp Barnacle Cargomatic Nimber UberCARGO Shipster Bringrs Lockitron MakeSpace Boxbee Roost Storage Ghosttruck Bellhops
  • 20. Enhancing the personal experience. Extending the branding. Improving the service level. Differentiation in the marketplace. And, why not, picking up locally produced goods.
  • 21. Local production Micro-entrepreneurs Lower demand for long distance shipping Recycled materials Supply chain disruption On-demand Customized … And efficient?
  • 22. The Internet of Things Amount of data growing exponentially. 10-12 billion devices are connected – including cars, trucks, busses, containers and bicycles. Driverless cars and drones are the latest, most advanced additions to the internet of things. In 5-10 years driverless cars will be in mass production. Where does all of this it take us?
  • 23. The Logistics Internet Disrupting the existing logistics network Connecting prosumers with each other* From “supply chain” and “inventory costs” to “distance between people” * Producers + consumers = prosumers
  • 24. Matternet for the Swiss Mail deliveries via drone for the first time; three tests this Summer Drone technology and software set to develop rapidly the coming years – making it more robust and useful. “This platform will allow software to eat transportation.” – Andreas Raptopoulos, founder of Matternet
  • 25. The opportunity for enterprises? BUSINESS MODEL EXTENSION
  • 26. First mile pick-up / Last mile delivery Enhancing the personal experience Extending the brand Improving the service level Customising the delivery time and contents Differentiation in the marketplace And, why not, picking up locally produced goods Genfergasse 14
  • 27. West Elm and Nordstrom dedicate shelfs for Etsy Re-selling these local, artisan goods in their stores
 A crowd-based addition to their supply chain that drives additional store visits (and PR)
  • 28. Enhancing the personal experience. Extending the branding. Improving the service level. Differentiation in the marketplace. And, why not, picking up locally produced goods. Genfergasse 14
  • 29. How to tap the crowd? A step-by-step guide. 1. Build a community of valuable connections (customers, experts, ambassadors etc.) 2. Ask your customers what they need. And what they are willing to pay for it. 3. Let them design, innovate, discuss, rate and vote. 4. Let them fund it. 5. Get their help in sourcing and manufacturing. 6. Get their help in distributing, marketing and selling the product or service. 7. Repeat.