Social Media for CPAs

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This is a class I give for CPE credit for CPAs at Kennesaw State University.

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Social Media for CPAs

  1. 1. Social Media and Online Networking for CPAs Desiree Scales, CEO @desireescales
  2. 2. Experience • • • • • Clients Worldwide Webby Award Honoree 2011 Microsoft Case Study 2011 16 Years of Experience 55,000 Followers Online
  3. 3. What Is Social Media Marketing • • • • • • Connector, Human to Human Generation C Mobile Research Tool Transactional Customer Lifecycle
  4. 4. If You’re Not Participating, You Risk Extinction You Risk Extinction
  5. 5. “Over 40 percent of the companies that were at the top of Fortune 500 in 2000 were no longer there in 2010.” -- Babson College Study
  6. 6. It’s About Capturing Leads • • • • • • • • eBooks Blog Posts Social Sharing Articles Newsletters Webinars Podcasts Video
  7. 7. “Teach people what you do and they’ll hire you to do it.” — Desiree Scales ” — Desiree Scales — Desiree Scales
  8. 8. Man’s Greatest Invention?
  9. 9. Man’s Greatest Invention
  10. 10. Build a Circle of... Trust
  11. 11. Benefits of Being Social • Improved social signals (which are a factor in the search ranking algorithm). • Company branding • Improved brand awareness • Word-of-mouth advertising • Increased customer loyalty and trust • Improved audience reach and influence
  12. 12. Tips for Facebook • • • • • • Video Images Contests Insights Tell You What Brings Them to Your Site Blog Posts Free Reports
  13. 13. Tips for Twitter • • • • Blog Posts Friends Posts are Most Shared Share Stories Use Hashtags Ex. #april15 #taxday
  14. 14. Tips for YouTube • • • • • People Stay Longer on Sites with Video Create a Channel How To Videos Success Stories Testimonials
  15. 15. Tips for LinkedIn • • • • • • • Create a Company Page Free Access to Talent Finder Post Videos, Blog Posts and Images Create Groups Ask for Introductions Connect with Your School Recommend and Get Recommended
  16. 16. Final Thoughts • • • • • • • • Get Involved Start One at a Time Positive Posts Be Consistent Keep Expectations Realistic Don’t Overshare 30 Minutes Per Day Have Fun!
  17. 17. Want to know the real secret to powerful networking?
  18. 18. ASK BILL
  19. 19. CPA to 706 432 2355 706 432 2355 706 432 2355
  20. 20. Desiree Scales, CEO Bella Web Design, Inc. 770 509 8797 www.bellawebdesign.com Twitter: @desireescales

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