How hotels can filter negative reviews and improve their RevPar at the same time

1. Reputation Marketing

2. “Reputation Marketing” Is The most effective way
to promote your hotel
You Make
Money
Marketing
You don’t
generate
bookings by
managing…
Smart
hotels
Start With
Reputation
Reputation
Management
Is Obsolete…
What’s Your Experience With Reputation
Management?

3. Wikipedia: The “Reputation Marketing” field has evolved from the marriage of
the fields of Reputation Management and Brand Marketing.
Reputation Management BrandMarketing
Reputation Marketing:
Building A Five Star Reputation, And Then Market
Your Reputation To Get More Guests.
Definition of Reputation Marketing:-

4. Search For Any
Company Name
+
The City Reveals
Their Reputation
Marketing Game Changer
“80 Million Google Plus Pages Merged With Each Hotels Website
And Reveals The Companies Reputation To Their Customers”

5. Marketing Game Changer
Hotels & Resorts must have reviews to compete online.
“Reviews Are A Major Part
Of Online Marketing.”
Google+ Maps
Social Media
Tripadvisor
SEO Rankings
PayPerClick

6. How does it work?

7. Your Hotel

8. Online Questionnaire
• Fully Customizable
• Mobile Responsive
• Multi Language
• Filters Negative
Reviews
• Instant Email
Notification
• Database
Management

9. Instant Response
Positive Negative

10. Additional Services
• Review Site Monitoring with
instant alerts
• Feedback Analytics
• Monthly 30 sec Video Reviews
Ads
• Video SEO Marketing
• Promotion to your Social
Media Sites
• Promote Reviews on your own
website

11. Why Create Video Reviews?

12. HowMuch Would It Cost To Produce A Video Like This?
- 100% Original And Unique Video
- Hosted By Professional Spokes
Model
- Shot In Hollywood Style Studios
- Prime Time Graphics And
Animation
- Green Screened Office
Backgrounds
- Ipad View Of 5 Star Review
- Call To Action Close
- Perfectly SEO Optimized
- Video Share Broadcast
- Social Media Syndication
- Facebook, LinkedIn, Google+ etc.
“Review Video”
5 Star video to promote your hotel

13. How much does it cost?

14. Packages that suit every budget
Reputation
• Fully Customizable online
Questionnaire
• Initial Configuration and setup
• Hosting
• Bulk email send to clients that have
stayed at your hotel within last 12
months
• 5 star Reviews from Tripadvisor, Google
and Facebook placed on your website
• Instant Review alerts direct to email
• 24/7 monitoring of other review sites
with instant alerts
• Monthly feedback Analysis
• Initial online training and on-going
support
Setup – €999 Monthly - €249
Reputation PLUS
• Reputation Package
and
• Creation of Monthly 30 sec Video Ad
• Video SEO Marketing
• Social Media Marketing
• Instagram, Flickr review Marketing
• Custom Android App to collect
feedback from your Lobby
Setup - €1299 Monthly - €499

15. What we need from you

16. All We Need to get started is
✓Questions you would like to ask your guests
✓Choose 5 Star Review To Promote
✓Confirm Website URL
✓Photo Of Your Hotel Entrance or Lobby
✓Social Media Sites – YouTube, Facebook Etc
✓Key Review Sites – Tripadvisor, Google Etc.
✓Main Branding Color
✓Company Logo

17. John Kearney
Director of Business Development
Email: john.kearney@hotelient.net
Telephone: +44 (0)203 287 1276
Skype: john.hotelient
web: www.hotelient.net