Hotel Marketing

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https://www.xotels.com/en/revenue-management/revenue-management-book/hotel-market-
segmentation
39 Innovative Hotel Marketing Ideas 2018
1. Keep Guests Coming Back with a Loyalty Program
2. Take People on a Virtual Tour of Your Hotel
3. Use Content Marketing as a Problem-Solving Approach
4. Improve Your TripAdvisor Rating
5. Hire an Expert to Improve Your Digital Marketing
6. Keep an Updated Blog to Increase Web Traffic
7. Ask Your Guests for a TripAdvisor Review (Tactfully)
8. Communicate Directly with Your Customers on Social Media
9. Give a Welcome Cocktail or a Free Room Upgrade when People Check-in at Your Hotel
Online
10. Follow up with Guests by Using a CRM

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11. Create Special Packages for Group Events
12. Understand How a Hotel Loyalty Program Can Increase Bookings
13. Create Cohesive Branding Both Online and Offline
14. Use Agile Marketing for Your Hotel
15. Make sure your hotel shows up in local search results.
16. Create Digital Guides
17. Find Your Niche and Dominate It
18. Let Guests Get to Know the Hotel Staff to Compete with Airbnb
19. Develop a Relationship with Local Tourism Boards and Chambers of Commerce
20. Engage Your Website Visitors 24/7
21. Become Your Guests’ Virtual Tour Guide with a Mobile App
22. Incentivize Customers to Market on Your Behalf
23. Market the Area, Not Just the Hotel…
24. …And Partner with Local Establishments
25. Get $100 in Bing Ad Credit
26. Publish Newsletters That Include Special Discounts
27. Create a 3D Interactive Map of Your Hotel
28. Harness the Power of the “Selfie Generation”
29. Challenge Online Travel Agents Through PPC
30. Actively Remarket to Become More Visible to Decision Makers
31. Continuously Improve Your Website Experience
32. Offer a Complimentary Stay to Travel Writers and Bloggers
33. Use Holiday-Themed Emails to Take Advantage of Peak Periods
34. Make Sure You Have a Fully Filled Out Google My Business Page
35. Make It Easy to Book a Room on Your Website
36. Partner with a Sports Team Coming to Your Area
37. Create a Package That Includes a Local Activity and Market It on Facebook to People
Interested in That Activity

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38. Use Instagram to Give People a Glimpse of What Your Hotel Looks Like
39. Avoid Getting Caught Understaffed with Smarter Staff Scheduling