Join hotel marketing expert Dave Spector of Tambourine to learn the 10 essential strategies for the HSMAI University series of hospitality and hotel marketing strategies for 2015. For more information about Tambourine - visit us at www.Tambourine.com or about HSMAI - www.hsmaiuniversity.org.

1. 1
10 Essentials
for EVERY
hotel digital
marketer
1. Product
2. UVP
3. Budget/Target Correlation
4. Right Team/Skills
5. Right leader
6. Measurement
7. Centralized guest data
8. Direct website
9. Reservation Abandonment
10. Consistency

2. 2
1. Have a great product

3. 3
“Advertising is the tax we pay
for an unremarkable product”

4. 4
2. Compelling UVP

5. 3. Budget/Goal Correlation
Annual in total By segment

6. 6
4. Right team/Skills
Revenue Mgr
Web design
Web programming
Writer Campaign analyst
Search expert
Social/Rep Manager
LEADER

7. 1. Mgt confidence
2. Budget authority
3. Consistent message
4. Artist/Nerd
5. Accountable
6. Data junkie
5. Right leader

8. 8
6. Ability to Test & Measure
Marketing cost per booking
(by campaign)
(by channel)

9. 9
“It’s not creative unless it sells”

10. 10
7. Centralized Guest Data
Understand RFM
email
Retarget
Personalize offers
Sustain Loyalty

11. 8. Flawless direct website
1. Visually arresting
2. Clear UVP
3. Inspiring photos
4. Mobile-friendly
5. Actual best rates
6. Reservation recovery

12. 9. Reservation Abandonment
1. Automated emails
2. Pervasive shopping cart
3. 72 hr retargeting

13. 1. Presence across channels
2. Rates
3. UVP/Message
4. Imagery
5. Destination Stories
10. Consistency