Hello, can we help you?We are Horizonworks and for the past 3 years wehave been delivering Regener8’s marketing, PR andmem...
A clear role for marketing in translating scienceBy Samantha Davidson, Managing Director, Horizonworks MarketingOne of the...
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A clear role for marketing in translating science

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Whether it is developing branding or carrying out PR, marketing can – and does – improve the visibility of your organisation, in turn increasing sales leads and benefitting the bottom line.

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A clear role for marketing in translating science

  1. 1. Hello, can we help you?We are Horizonworks and for the past 3 years wehave been delivering Regener8’s marketing, PR andmembership communications.We can do the same for you. We are a full service PR and Marketing Agencyspecialising in the science and technology sectors.Contact us to find out how we can help you:0845 075 5955hello@horizonworks.co.ukwww.horizonworks.co.uk horizonworksmarketing @horizonworks6 Charlotte Square | Newcastle upon Tyne | NE1 4XF
  2. 2. A clear role for marketing in translating scienceBy Samantha Davidson, Managing Director, Horizonworks MarketingOne of the key benefits But while it’s easy to identify people you Horizonworks provides an outsourced marketingthat members say they need to speak to at the conference, successfully service to clients with limited or no in-house communicating the value of your work to a marketing resource. We deliver the benefitsget out of Regener8 wider audience outside of Regener8 relies on of an in-house marketing team but moreand attending the understanding your target markets, pinpointing cost effectively.annual conference is your message and choosing the righttalking about their Because we’re specialists in all areas of marketing, communications channels and tactics.work to potential we’re not biased towards any one area so can Marketing has a role in translating science recommend a holistic solution that’s right forcustomers, partners, through increasing the visibility of your work, you and what you want to achieve.funders, and investors. and helping you to turn facts, data and analysis And Horizonworks has a strong track record in into something that your target audiences will the science and technology sector: we’ve been find easy to understand and engage with. Regener8’s preferred marketing partner for the Trying to manage your marketing without any last three years, providing a comprehensive structure or plan is risky and costly. Preparing an range of marketing activity including branding, in-depth plan will save time, money and effort, PR, event management, website and social and more importantly, ensures a greater chance of media management. We also provide marketing success. But, the reality is that many biotech SMEs support to the N8 Research Partnership and have don’t have the resource and capability required worked with Cels, now Bionow, to improve their to develop and then implement such a plan. stakeholder engagement in the UK and overseas. Whether it is developing branding or carrying out PR, marketing can – and does – improve the visibility of your organisation, in turn increasing sales leads and benefitting the bottom line.www.horizonworks.co.uk

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