SEO Metrics from Word Camp Miami

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How to tell if your SEO is actually working.

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SEO Metrics from Word Camp Miami

  1. 1. SEO Metrics<br />How to know if your SEO is working<br />with @JohnCarcutt<br />
  2. 2. Before we get started ….<br />Lets talk about Panda Famers<br />
  3. 3. Big Changes at Google<br />1st JC Penalty – NY Times Article<br />Penalized for Buying Links<br />2nd Forbes.com – Webmaster World Forums<br /> WMT Notification posted, Penalized for Selling Links<br />3rd Overstock.com – WSJ Article<br /> Hit with algo update targeting aggressive link buys<br />4th Farmer update – Google Blog<br />Google algo change impacting 11.8% of all searches<br />5th Panda/Farmer – Wired Article<br /> Updated to include aggressive advertising on sites.<br />
  4. 4. Big Changes at Google<br />All this in the<br />Last 3 weeks !<br />
  5. 5. You Need to Monitor and React<br />Were you hit?<br />How would you know?<br />Do you know?<br />
  6. 6. What Metrics to Watch<br />Search Rankings<br /> Higher Rankings Mean Better Results …<br /> Not so Fast …<br />Personal Search<br />Geo-Modified Search<br />Universal Search Elements<br /> RavenTools.com<br />
  7. 7. What Metrics to Watch<br />Universal Search<br />
  8. 8. What Metrics to Watch<br />Geo-Modification<br />
  9. 9. What Metrics to Watch<br />RavenTools.com<br />
  10. 10. What Metrics to Watch<br />Analytics<br /> Traffic Volume<br />Always a good indicator of both positive and negative search changes.<br /> Number of Keywords Used<br /> The more keywords your site is being found for, the more “reach” your site has into search<br />wordpress.org/extend/plugins/google-analytics-for-wordpress/<br />
  11. 11. What Metrics to Watch<br />GoogleAnalytics<br />
  12. 12. What Metrics to Watch<br />Google Webmaster Tools<br /> Direct communications from Google<br />Errors Google finds while crawling<br />Errors in Robots.txt and SiteMap.xml files<br /> Malware Identification<br />HTML Suggestions<br />www.google.com/webmasters/tools/<br />
  13. 13. What Metrics to Watch<br />Google Webmaster Tools<br />
  14. 14. What Metrics to Watch<br />Your Link Profile<br /> Number of Inbound Links<br />Percentage of Deep Links<br />Anchor Text Profile<br /> Number of Unique Domains<br />Changes in Link Profile<br />www.opensiteexplorer.org<br />
  15. 15. What Metrics to Watch<br />Your Link Profile<br /> Number of Inbound Links<br />Percentage of Deep Links<br />Anchor Text Profile<br /> Number of Unique Domains<br />Changes in Link Profile<br />www.opensiteexplorer.org<br />
  16. 16. Consolidated Metrics for WP<br />Consolidated SEO Metrics Plug-in AppliedSEO.com (Coming Soon)<br />Is the current page Cached in the engines<br />Track changes in PageRank of pages<br />Track Current # of Pages Indexed<br />Monthly Re-Verification of Indexed Pages<br />Time Since Last New Page Indexed<br />Average Time till New Content is Indexed<br /># of Pages with Less than 200 Words<br />Average # of Edits per Page<br />Average Time Between Edits on a Page<br />Number of Inbound Links to Site and Pages<br /> And much more …<br />

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