2. Miri's off-page SEO Crash-Course


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2. Miri's off-page SEO Crash-Course

  1. 1. Miri‘s off-page SEO and SMM Crash Course
  2. 2. Website quality factor: Page Rank <ul><li>Measures website &quot;quality“ and decides which website is ranked higher in case of competition </li></ul><ul><li>Page Rank-Scale: 1-10 </li></ul><ul><li>(0 bad, 10 very good) </li></ul><ul><li>Factors which influence Page Rank: </li></ul><ul><ul><li>How many other websites are linking to my site? </li></ul></ul><ul><ul><li>How high is their Page Rank? </li></ul></ul><ul><ul><li>To how many other Website do they link besides yours? </li></ul></ul>1. Off Page SEO basics
  3. 3. What kind of links are relevant for SE? <ul><li>Direct links (no links which come from an adserver) </li></ul><ul><li>If a site which links to another site is indexed by Google </li></ul><ul><li>If the link isn’t defined by “no follow attribute” (if you have duplicated content and you don’t want the SE to index this content, you define the Html attribute “no follow”) </li></ul>2. Off Page SEO : Links
  4. 4. Link-Analysis-Tools <ul><li>Yahoo domain analysis : </li></ul><ul><ul><li>linkdomain:domain.de  shows all entering links of one domain </li></ul></ul><ul><ul><li>link:http://domain.de  shows all entering links of one specific URL </li></ul></ul><ul><li>Google Webmaster Tool </li></ul>2. Off Page SEO : Links
  5. 5. Analyze Link Quality <ul><li>That’s good: </li></ul><ul><li>If the website contains a lot of links from e.g. other blogs or websites. </li></ul><ul><li>Important question: Does the other website rank to the same keywords we want to be optimized with? </li></ul><ul><li>Google has the answer: By just googling a specific keyword, you’ll find top-ranked websites which could boost your traffic, if they linked to you. </li></ul><ul><li>Not so good: </li></ul><ul><li>If a website just has a few links but a really high Page Rank (Probably the links were bought and aren’t permanently steady). </li></ul>2. Off Page SEO : Links
  6. 6. Link acquisition strategy <ul><li>Linkbaiting: Produce good content and emphasize that this content is meant to be shared. </li></ul><ul><li>Social Media Optimization: Platforms like digg.com or delicious.com can bring a lot of traffic + backlinks. </li></ul><ul><li>Exchange links with website partner without any relevancy (very old fashioned, Google doesn’t like this very much) </li></ul><ul><li>Be aware of “bad neighborhood”: Websites with dubious , low quality content or more links than anything else, shouldn’t link to our website. </li></ul>2. Off Page SEO : Links
  7. 7. Link concentration should look natural <ul><li>To really boost your website traffic you should have: </li></ul><ul><li>high traffic links e.g. from a university site or public site </li></ul><ul><li>Many links from relevant blogs/websites with less traffic (PR 1-4) </li></ul><ul><li>Keywords in Link text: Increases keyword ranking of landing page </li></ul><ul><li>Deeplinks: Try also to get links to under pages (not just front page) </li></ul>2. Off Page SEO : Links
  8. 8. SEO Tools <ul><li>Off-Page SEO: </li></ul><ul><li>SEO Quake </li></ul><ul><li>SEO Firefox Plugin </li></ul><ul><li>Google Trends/Insight </li></ul><ul><li>Yahoo Site Explorer </li></ul>3. SEO Tools
  9. 9. Why should we additionally concentrate on SM (Social Media)? <ul><li>It’s free </li></ul><ul><li>We can increase traffic </li></ul><ul><li>We get backlinks (good for Page Rank) </li></ul><ul><li>Google starts searching in social media content results e.g. in twitter live streams (good for SEO) </li></ul><ul><li>Brand Suitelife.es (positioning as an expert in a specific niche “Barcelona life Guide”) </li></ul><ul><li>Networking </li></ul><ul><li>Finding followers/ fans/ subscribers </li></ul><ul><li>Building a community </li></ul>4. SMM