Real Time Search Presentation

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This is the presentation deck for my talk on Real Time Search at Refresh Miami Nov 2009.

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Real Time Search Presentation

  1. 1. THE REAL DISH ON REAL TIME SEARCH V John Carcutt, SEO Manager
  2. 2. OBLIGATORY MINI BIO I’m @JohnCarcutt SEO Manager at MediaWhiz www.MediaWhiz.com In my Spare Time Co-Host of SEO101 w www.WebmasterRadio.fm/SEO-101/ M Mondays 5PM EST or listen on anytime
  3. 3. What is Real Time Search?
  4. 4.
  5. 5. REAL TIME SEARCH (RTS) <ul><li>3 Basic Categories of RTS </li></ul><ul><ul><li>Time Sensitive Search </li></ul></ul><ul><ul><li>Current Data Push </li></ul></ul><ul><ul><li>Geospatial Search </li></ul></ul>
  6. 6. REAL TIME SEARCH (RTS) <ul><li>Who’s Using It? </li></ul><ul><ul><li>All the Major Search Engines </li></ul></ul><ul><ul><li>Many Social Media Platforms </li></ul></ul><ul><ul><li>Many Mobile Applications </li></ul></ul><ul><ul><li>Your Mom </li></ul></ul>
  7. 7. REAL TIME SEARCH (RTS) <ul><li>“ I Heard, It’s Just a Fad” </li></ul><ul><ul><li>“ Freshness is a priority at Google ” “ We want new facts, new information, good authority, and all in a timely manner” </li></ul></ul>Jeremy Hylton – Google Engineer
  8. 8. RTS - TIME SENSITIVE SEARCH How Do Search Engines Use Time Sensitive Data?
  9. 9. RTS – GOOGLE NEWS Google News
  10. 10. RTS – GOOGLE NEWS Google Blog Search
  11. 11. RTS - TIME SENSITIVE SEARCH Organic Search Results
  12. 12. RTS - TIME SENSITIVE SEARCH <ul><li>Organic Search Results </li></ul><ul><li>QDF = “Query Deserves Freshness” </li></ul><ul><ul><li>Late 2006 – “Google Finance” </li></ul></ul><ul><ul><li>More Weight to Older Content </li></ul></ul><ul><ul><li>Fresh Content Integrated </li></ul></ul>
  13. 13. RTS - TIME SENSITIVE SEARCH Organic Search Results QDF = “Query Deserves Freshness”
  14. 14. RTS - TIME SENSITIVE SEARCH <ul><li>Organic Search Results </li></ul><ul><li>QDF = “Query Deserves Freshness” </li></ul><ul><ul><li>My Web Site Started Great Then Disappeared. </li></ul></ul><ul><ul><li>New York City Black Out ! </li></ul></ul>
  15. 15. RTS - TIME SENSITIVE SEARCH <ul><li>Organic Search Results </li></ul><ul><li>QDF = “Query Deserves Freshness” </li></ul><ul><ul><li>My Web Site Started Great Then Disappeared. </li></ul></ul><ul><ul><li>New York City Black Out ! </li></ul></ul>Google Predicts Related Content Will be Created, Published and Indexed within 15 Minutes . Queries Requesting Information will Start After … 2 Seconds
  16. 16. RTS - TIME SENSITIVE SEARCH <ul><li>Pulse Rank – The “New” PR </li></ul><ul><ul><li>Based on RealTime Link Data </li></ul></ul><ul><ul><li>Bit.ly Now .vs Digg </li></ul></ul><ul><ul><li>The Impact of Viral </li></ul></ul><ul><ul><li>Not for Everyone </li></ul></ul>
  17. 17. RTS – CURRENT DATA PUSH What is Current a Data Push?
  18. 18. RTS – CURRENT DATA PUSH <ul><li>RealTime Search Results in Evolving Data Sets </li></ul><ul><ul><li>Twitter Search </li></ul></ul><ul><ul><li>Bing Travel </li></ul></ul><ul><ul><li>Google/Yahoo Social Deals </li></ul></ul><ul><ul><li>Many Others </li></ul></ul>
  19. 19. RTS – CURRENT DATA PUSH Twitter Search
  20. 20. RTS – CURRENT DATA PUSH Bing Travel
  21. 21. RTS – GEOSPATIAL SEARCH What is Geospatial Search?
  22. 22. RTS – GEOSPATIAL SEARCH <ul><li>Geospatial Search Provides Data Based on the Requestors Location in RealTime. </li></ul><ul><ul><li>Mobile Search </li></ul></ul><ul><ul><li>4Square Social App </li></ul></ul>
  23. 23. RTS – GEOSPATIAL SEARCH Mobile Search
  24. 24. RTS – GEOSPATIAL SEARCH four square App
  25. 25. RTS – GEOSPATIAL SEARCH Thanks for Staying Awake? @JohnCarcutt SEO Manager at MediaWhiz www.MediaWhiz.com

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