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AHREFS.COM	
  QUICK	
  USER	
  GUIDE	
  	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  
Ahrefs’s	
  Quick	
  User	
  Guide	
  
	
  
²  Company	
  IntroducJon	
  
²  GeTng	
  Started	
  
§  3-­‐Step	
  Account	
  RegistraJon	
  	
  
²  SubscripJon	
  Plans	
  Comparison	
  
²  Ahrefs’s	
  Core	
  Products	
  Walk-­‐Through	
  	
  
① Site	
  Explorer	
  &	
  Backlink	
  Checker	
  	
  
② SEO	
  Reports	
  	
  
③ MenJons	
  Tracker	
  	
  
④ Domain	
  Comparison	
  
⑤ Batch	
  Analysis	
  	
  
⑥ Backlink	
  Reports	
  	
  
²  Get	
  Connected	
  With	
  Ahrefs	
  
	
  
	
  ©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
2	
  
Company	
  IntroducJon	
  
	
  
²  Ahrefs	
  is	
  the	
  world’s	
  largest	
  index	
  of	
  live	
  backlinks	
  and	
  the	
  ulJmate	
  
website	
  analysis	
  toolset	
  for	
  SEOs	
  and	
  integrated	
  markeJng	
  professionals	
  
to	
  perform	
  granular	
  researches	
  on	
  backlinks,	
  on-­‐page	
  SEO,	
  brand	
  
menJons,	
  and	
  compeJtor	
  analysis	
  in	
  order	
  to	
  come	
  up	
  with	
  acJonable	
  
insights	
  for	
  link	
  building,	
  content	
  markeJng	
  and	
  online	
  reputaJon	
  
management	
  strategies	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
3	
  
Company	
  IntroducJon	
  
²  Ahrefs	
  has	
  its	
  own	
  crawler	
  that	
  crawls	
  6	
  billion	
  pages	
  a	
  day,	
  only	
  3	
  Jme	
  
less	
  than	
  Googlebot	
  does	
  
²  Ahrefs’s	
  index	
  update	
  data	
  every	
  15	
  minutes	
  	
  
²  Today,	
  Ahrefs	
  captures	
  over	
  1.6	
  trillion	
  unique	
  external	
  backlinks	
  	
  
²  InternaJonal	
  user	
  base	
  	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
4	
  
	
  	
  	
  	
  	
  	
  	
  222,083	
  	
  
registered	
  users,	
  
from	
  76	
  countries	
  	
  	
  
AcJve	
  Online	
  Community	
  
	
  
ü  FB	
  	
  	
  	
  	
  	
  	
  	
  :	
  	
  facebook.com/Ahrefs	
  
ü  Twiier:	
  @ahrefs	
  
	
  	
  
UI	
  available	
  in	
  English,	
  Russian,	
  
Spanish,	
  Japanese,	
  Chinese,	
  
German,	
  Italian,	
  Portuguese	
  &	
  
Polish	
  languages	
  	
  	
  
GeTng	
  Started	
  	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
5	
  
Register	
  FREE	
  account/	
  Login	
  	
  
with	
  limited	
  features	
  	
  
Upgrade	
  to	
  SubscripJon	
  Plan	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Any2me.7-­‐day	
  money	
  back	
  guarantee.	
  
Unlock	
  Full	
  Power	
  of	
  Ahrefs	
  Toolset	
  	
  
3-­‐Step	
  Account	
  RegistraJon	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
6	
  
Create	
  FREE	
  Account/	
  Register	
  
new	
  account	
  or	
  log	
  in	
  if	
  you	
  
already	
  have	
  	
  
Any	
  valid	
  email	
  address	
  of	
  yours	
  so	
  
that	
  you	
  can	
  receive	
  acJvaJon	
  	
  key	
  
Minimum	
  5	
  symbols	
  
Can	
  choose	
  any	
  plan	
  that	
  
best	
  suits	
  to	
  your	
  needs	
  right	
  
upon	
  account	
  registraJon	
  
process.	
  Not	
  sure	
  what	
  plan	
  
to	
  go	
  for	
  ?	
  No	
  worry,	
  you	
  can	
  
upgrade	
  anyJme	
  
Agree	
  to	
  TOS	
  is	
  compulsory	
  	
  
	
  
News	
  subscripJon	
  is	
  opJonal	
  
You’ll	
  receive	
  acJvaJon	
  key	
  email	
  
almost	
  real-­‐Jme	
  aoer	
  you	
  hit	
  “	
  
Register”.	
  You	
  need	
  to	
  click	
  on	
  the	
  
provided	
  link	
  to	
  acJvate	
  your	
  
account	
  before	
  exploring	
  Ahrefs	
  
Tools	
  	
  
Follow	
  Ahrefs	
  on	
  social	
  channels.	
  
Get	
  latest	
  product	
  
announcements	
  ,	
  news	
  &	
  reviews	
  
in	
  variety	
  of	
  languages	
  	
  
SubscripJon	
  Plans	
  Comparison	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
7	
  
monthly	
   FREE	
   PROFESSIONAL	
   ELITE	
   ENTERPRISE	
  
Site	
  Explorer:	
  Displayed	
  Backlinks	
  	
  per	
  1	
  request	
  	
   10	
   5,000	
   15,000	
   30,000	
  
SEO	
  Reports	
   3	
   60	
   180	
   300	
  
Backlinks	
  Reports	
   3	
  	
   100	
   250	
   500	
  
Site	
  ownership	
  
verificaJon	
  required	
  
Standard	
  report	
  (	
  no	
  
verificaJon)	
  and	
  site	
  owner	
  
report	
  available	
  	
  
Standard	
  report	
  (	
  no	
  
verificaJon)	
  and	
  site	
  
owner	
  report	
  available	
  	
  
	
  
Standard	
  report	
  (	
  no	
  
verificaJon)	
  and	
  site	
  
owner	
  report	
  available	
  	
  
	
  
Raw	
  Backlinks	
  Exports	
  (	
  Rows)	
   Not	
  Available	
   20,000,000	
   60,000,000	
   200,000,000	
  
Max	
  Crawled	
  Pages	
  per	
  1	
  request	
   1,000	
   50,000	
   50,000	
   50,000	
  
Domain	
  Comparison	
   2	
   5	
   5	
   5	
  
Batch	
  Analysis	
  (	
  URLs)	
  	
   2	
   200	
   200	
   200	
  
Social	
  Metrics	
  	
   Not	
  Available	
   Available	
  (domain	
  &	
  
link	
  level)	
  
Available	
  (domain	
  
&	
  link	
  level)	
  
	
  
Available	
  (domain	
  
&	
  link	
  level)	
  
	
  
$0/	
  month	
   $79/month	
   $179/month	
   $499/month	
  
Discount	
  available	
  for	
  Annual	
  SubscripJon	
  
① 	
  Site	
  Explorer	
  &	
  Backlink	
  Checker	
  	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
8	
  
Overview	
  
Backlinks	
  Metrics	
  
External	
  	
   New/	
  Lost	
  
Domains	
  Metrics	
  
Referring	
   New/Lost	
  
Top	
  Pages	
   Anchors	
  
Linked	
  
Domains	
  	
  
Site	
  Explorer	
  &	
  Backlink	
  Checker	
  -­‐	
  Overview	
  	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
9	
  
Overall	
  social	
  visibility	
  performance	
  
of	
  the	
  checked	
  site	
  	
  
Enter	
  URL/Domain	
  you’re	
  
going	
  to	
  analyze	
  
URL:	
  ParJcular	
  URL	
  analysis	
  
domain/*:domain	
  analysis.	
  Subdomains	
  
excluded	
  
*.domain/*:	
  cross-­‐domain	
  analysis.	
  
Subdomains	
  included	
  
Shortcuts	
  to	
  History	
  (	
  your	
  
most	
  recent	
  and	
  popular	
  
checked	
  sites)	
  &	
  Domain	
  
comparison	
  
Ahrefs	
  Rank	
  (	
  AR)	
  :	
  The	
  higher	
  
the	
  number,	
  the	
  higher	
  the	
  
authority	
  of	
  the	
  checked	
  site	
  
Different	
  types	
  of	
  
backlinks	
  to	
  checked	
  site	
  	
  	
  
	
  
	
  
	
  
Where	
  are	
  all	
  backlinks	
  
coming	
  to	
  checked	
  site	
  
from	
  ?	
  	
  
Data	
  visualizaJon	
  over	
  
Jme.	
  Hover	
  different	
  
points	
  in	
  graph	
  to	
  see	
  
numbers	
  
Site	
  Explorer	
  &	
  Backlink	
  Checker	
  -­‐	
  Overview	
  	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
10	
  
CTLDs	
  
distribuJon	
  
map.	
  Mouse	
  
over	
  dif.	
  
Countries	
  to	
  
get	
  the	
  exact	
  
no.	
  and	
  %	
  
Cloud	
  for	
  Anchor	
  texts	
  (	
  phrases	
  &	
  terms)	
  
1
1
2
①  Referring	
  Pages	
  &	
  Referring	
  Domains	
  for	
  both	
  
Anchor	
  phrases	
  	
  &	
  terms	
  	
  
②  Backlinks	
  DistribuJon	
  Charts	
  	
  
Backlinks	
  Metrics	
  –	
  Deep	
  Dive	
  	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
11	
  
Filters	
  available	
  for	
  your	
  easier	
  data	
  
sorJng	
  	
  
2
3
①  Switch	
  btw	
  tabs	
  to	
  get	
  deep	
  into	
  different	
  sets	
  of	
  
analyzed	
  data	
  
②  External	
  backlinks	
  linked	
  to	
  checked	
  site.	
  Default	
  order	
  by	
  
Ahrefs	
  Rank.	
  Sort	
  in	
  ascending/descending	
  order	
  
available	
  in	
  every	
  column.	
  
③  New/Lost	
  	
  tab:	
  	
  New/lost	
  backlinks	
  up	
  to	
  3	
  months	
  
tracking.	
  Backlink	
  types	
  filters,	
  graph	
  and	
  export	
  are	
  
available	
  
1
Social	
  metrics	
  at	
  link	
  level	
  
.csv	
  export	
  
Referring	
  Domains	
  Metrics	
  –	
  Deep	
  Dive	
  	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
12	
  
1
2
3
Click	
  to	
  expand	
  the	
  list	
  of	
  
mulCple	
  	
  top	
  -­‐	
  level	
  domains	
  	
  	
  
Export	
  to	
  .csv	
  file	
  
Default	
  order	
  by	
  
Backlinks	
  Count.	
  
Can	
  sort	
  in	
  
ascending	
  order	
  	
  
Export	
  available	
  for	
  the	
  
expanded	
  list	
  	
  
①  Switch	
  btw	
  tabs	
  to	
  get	
  different	
  sets	
  of	
  data	
  
you	
  wish	
  to	
  deeply	
  analyze	
  on	
  	
  
②  Referring	
  domains	
  to	
  your	
  checked	
  site.	
  Sort	
  in	
  
ascending/descending	
  order	
  available	
  in	
  every	
  
column.	
  	
  
③  New/Lost	
  	
  tab:	
  	
  New/lost	
  referring	
  domains	
  up	
  
to	
  3	
  months	
  tracking.	
  Domain	
  	
  filtering,	
  graph	
  
and	
  export	
  are	
  available	
  
Collapse	
  or	
  expand	
  the	
  list	
  	
  
Filters	
  available	
  for	
  your	
  easier	
  data	
  
sorJng	
  	
  
Top	
  Pages	
  –	
  Deep	
  Dive	
  	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
13	
  
Export	
  to	
  .csv	
  file	
  
Default	
  order	
  by	
  AR	
  
Top	
  performing	
  pages	
  within	
  the	
  checked	
  
site	
  
Social	
  Metrics	
  at	
  link	
  level	
  
Sort	
  in	
  ascending/descending	
  order	
  available	
  in	
  every	
  column	
  	
  
Anchors–	
  Deep	
  Dive	
  	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
14	
  
c	
  
Handy	
  way	
  to	
  spot	
  out	
  unnatural	
  links	
  easily	
  by	
  researching	
  the	
  kind	
  of	
  
content	
  your	
  website/	
  compeJtors’	
  get	
  linked	
  to.	
  Keyword	
  strategies	
  can	
  
be	
  achieved.	
  	
  
Export	
  
to	
  .csv	
  file	
  
Export	
  
available	
  for	
  
the	
  expanded	
  
list	
  	
  
Anchor	
  texts	
  are	
  categorized	
  in	
  phrases,	
  and	
  terms	
  .	
  
Anchor	
  text	
  search	
  available.	
  All	
  for	
  your	
  easier	
  anchor	
  
research	
  
One	
  level	
  deeper	
  filtering	
  based	
  
on	
  backlink	
  types	
  	
  
Expand/Collapse	
  
the	
  list	
  
1
2
①  Domains	
  tab	
  to	
  instantly	
  see	
  the	
  domain	
  which	
  sends	
  the	
  link	
  to	
  your	
  checked	
  site.	
  Expand	
  the	
  domain	
  to	
  go	
  one-­‐level	
  	
  down	
  into	
  deeper	
  analysis	
  
of	
  links	
  that	
  contain	
  that	
  anchor	
  text.	
  	
  
②  Snippet	
  tab	
  to	
  have	
  a	
  closer	
  look	
  in	
  what	
  context	
  the	
  anchor	
  text	
  is	
  menJoned.	
  Expand	
  any	
  snippet	
  to	
  have	
  a	
  closer	
  look	
  on	
  URLs	
  linked	
  to	
  the	
  
site	
  with	
  given	
  anchor	
  text	
  
Click	
  on	
  the	
  heading	
  to	
  
sort	
  anchor	
  text	
  by	
  
alphabeJcal	
  order	
  
Default	
  order	
  by	
  
Referring	
  Domains	
  
Count	
  
Expand/Collapse	
  
the	
  list	
  
Linked	
  Domain	
  –	
  Deep	
  Dive	
  	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
15	
  
Outbound	
  link	
  analysis	
  	
  
Can	
  sort	
  outbound	
  link	
  by	
  TLDs	
  
Outbound	
  links	
  filtered	
  by	
  types	
  	
  
Export	
  
available	
  for	
  	
  
both	
  the	
  
domain	
  that	
  
checked	
  site	
  
linked	
  to	
  and	
  
the	
  expanded	
  
list	
  of	
  
outbound	
  links	
  	
  	
  
Raw	
  Export–	
  Deep	
  Dive	
  	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
16	
  
Raw	
  data	
  export	
  to	
  csv	
  file	
  
for	
  your	
  further	
  
researches	
  i.e.	
  data	
  
sorJng,	
  uploading	
  data	
  to	
  
other	
  research	
  tools	
  
Limited	
  row	
  per	
  one	
  
export	
  	
  
No	
  limited	
  number	
  of	
  exports/day	
  as	
  
long	
  as	
  your	
  current	
  subscrip2on	
  
provides	
  you	
  with	
  sufficient	
  	
  number	
  of	
  
row	
  data	
  
Example	
  of	
  csv	
  export	
  for	
  Anchors	
  
② 	
  SEO	
  REPORTS	
  |	
  ON-­‐PAGE	
  ANALYSIS	
  	
  
	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
17	
  
On-­‐page	
  SEO	
  Reports	
  
Accessibility	
  
Analysis	
  
Crawl	
  
Availability	
  	
   Crawl	
  
Efficiency	
  
Meta	
  Analysis	
  
Title 	
  	
   DescripJon	
   H1,	
  H2	
  
Content	
  
Analysis	
  	
  
Duplicate	
  
Low	
  word	
  
count/	
  
quality	
  
page	
  
Link	
  
Analysis	
  	
  
Over	
  -­‐	
  Int/Ext	
  
Outlinks	
  	
  	
  
URI	
  
Analysis	
  	
  
Non	
  ASCII	
  
Character,	
  
Dynamic,	
  
long,	
  etc.	
  	
  	
  
GeneraJng	
  SEO	
  Report	
  	
  
	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
18	
  
Click	
  any	
  link	
  to	
  check	
  full	
  report	
  of	
  on-­‐page	
  
SEO	
  	
  
3	
  data	
  crawling	
  
opJons	
  
depending	
  on	
  
on-­‐page	
  SEO	
  
audit’s	
  objecJves	
  	
  
Data	
  successfully	
  crawled	
  and	
  report	
  
successfully	
  created	
  	
  
Accessibility	
  Analysis	
  -­‐	
  Deep	
  Dive	
  
	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
19	
  
Crawl	
  Availability	
  	
  
Filters	
  available	
  for	
  your	
  easier	
  data	
  
sorJng	
  based	
  on	
  response	
  codes	
  	
  	
  
Export	
  to	
  
csv	
  file	
  
Accessibility	
  Analysis	
  -­‐	
  Deep	
  Dive	
  
	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
20	
  
Crawl	
  Efficiency	
  
Content	
  type	
  filters	
  	
  
Filters	
  on	
  response	
  Jme,	
  compression	
  gzip,	
  big-­‐size	
  page	
  	
  	
  	
  
Csv	
  file	
  export	
  available	
  	
  
Meta	
  Analysis	
  -­‐	
  Deep	
  Dive	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
21	
  
1 2 3
4
①  Title	
  Meta:	
  how	
  many	
  pages	
  with	
  missing/	
  empty	
  page	
  Jtle,	
  duplicate	
  page	
  Jtle,	
  mulJple	
  page	
  Jtle,	
  or	
  	
  not	
  SEO-­‐friendly	
  page	
  Jtle	
  (	
  too	
  long)	
  	
  
②  Meta	
  DescripCon:	
  How	
  many	
  pages	
  with	
  missing/	
  empty	
  page	
  descripJon,	
  duplicate	
  page	
  descripJon,	
  mulJple	
  ,	
  or	
  too	
  long	
  	
  
③ Meta	
  Keywords	
  :	
  No	
  longer	
  important	
  but	
  it	
  is	
  no	
  harm	
  to	
  have	
  some	
  insights	
  on	
  so	
  we	
  sJll	
  provide	
  data	
  	
  
④  H1	
  ,	
  H2	
  :	
  How	
  many	
  pages	
  with	
  missing/	
  empty	
  H1,	
  H2	
  ;	
  number	
  of	
  H1	
  &	
  H2	
  on	
  a	
  parJcular	
  page,	
  H1/H2	
  over	
  in	
  length,	
  or	
  mulJple	
  H1/H2	
  
Give	
  you	
  insights	
  on:	
  	
  
Content	
  Analysis	
  -­‐	
  Deep	
  Dive	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
22	
  
Page	
  with	
  low	
  word	
  
count	
  might	
  be	
  
perceived	
  by	
  search	
  
engines	
  as	
  a	
  low	
  
quality	
  page	
  	
  
Filters	
  available	
  to	
  sort	
  out	
  page	
  with	
  duplicated	
  
content	
  or	
  low-­‐word	
  count	
  	
  	
  
Links	
  Analysis	
  -­‐	
  Deep	
  Dive	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
23	
  
To	
  idenCfy	
  pages	
  having	
  too	
  many	
  on-­‐
page	
  links	
  or	
  overly-­‐opCmized	
  outbound	
  
links	
  	
  
URI	
  Analysis	
  -­‐	
  Deep	
  Dive	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
24	
  
Filters	
  available	
  	
  
URI	
  tab	
  includes	
  data	
  related	
  to	
  the	
  URLs	
  requested	
  	
  
URI	
  over	
  115	
  characters	
  in	
  length	
  is	
  perceived	
  as	
  fairy	
  long	
  
③ MENTIONS	
  TRACKER	
  |	
  ORM	
  	
  
	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
25	
  
1
2
3
4
5
①  No	
  limit	
  to	
  number	
  of	
  queries	
  you	
  want	
  to	
  track	
  
menJons	
  
②  Save	
  the	
  acJon	
  and	
  name	
  it	
  the	
  way	
  you	
  want	
  for	
  
future	
  references	
  	
  
③  A	
  drop-­‐down	
  menu	
  with	
  all	
  your	
  saved	
  searches	
  	
  
④  Variety	
  of	
  search	
  operators	
  to	
  narrow	
  down	
  your	
  
searches	
  i.e.	
  inurl,	
  inlink,	
  inJtle,	
  quotaJon	
  “	
  “	
  ,	
  etc.	
  	
  
⑤  Export	
  to	
  csv	
  available	
  	
  
Data	
  shown	
  up	
  to	
  3-­‐month	
  	
  
④ DOMAIN	
  COMPARISON	
  
	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
26	
  
Compare	
  up	
  to	
  5	
  domains	
  	
  
1
2
①  Complete	
  compeJtor	
  analysis	
  on	
  off-­‐page	
  SEO	
  
performance	
  in	
  numbers.	
  	
  
②  Off-­‐page	
  SEO	
  metrics	
  presented	
  in	
  graphs	
  &	
  Charts.	
  
OpJon	
  to	
  download	
  chart	
  to	
  PDF,	
  PNG,	
  JPEG,	
  and	
  
print	
  available	
  	
  
⑤ BATCH	
  ANALYSIS	
  
	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
27	
  
Go	
  to	
  Other	
  Tools	
  	
  
csv	
  export	
  
available	
  
1
①  Batch	
  analysis	
  of	
  up	
  to	
  200	
  URLs/domains	
  .	
  Enter	
  each	
  
URL/	
  Domain	
  with	
  a	
  new	
  line	
  	
  
②  Data	
  for	
  Domain	
  are	
  shown	
  in	
  Subdomain	
  Mode	
  
③  Data	
  for	
  URLs	
  are	
  shown	
  in	
  Exact	
  Mode.	
  Social	
  
metrics	
  and	
  AR	
  only	
  show	
  for	
  Exact	
  Mode	
  URL.	
  	
  	
  
2
3
⑥ BACKLINK	
  REPORTS	
  
	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
28	
  
Go	
  to	
  Other	
  Tools	
  	
  
Clicking	
  on	
  Domain/	
  Path/	
  URL	
  link	
  to	
  generate	
  a	
  full	
  
backlink	
  report	
  in	
  seconds.	
  Overview	
  tab	
  with	
  graph&	
  
charts	
  that	
  are	
  	
  print-­‐able	
  &	
  download-­‐able	
  in	
  PDF,	
  PNG,	
  
JPEG	
  	
  
No	
  Site	
  Owner	
  
VerificaJon	
  
Required	
  	
  
Site	
  Owner	
  
VerificaJon	
  
Required	
  
Tagging	
  allows	
  you	
  
to	
  quickly	
  filter	
  your	
  
researched	
  site	
  
Backlink	
  Report	
  
GET	
  CONNECTED	
  WITH	
  US!	
  
	
  
	
  
	
  
©2013	
  Ahrefs.com.	
  All	
  Rights	
  Reserved.	
  Product	
  SpecificaJons	
  Subject	
  To	
  Change	
  Without	
  NoJce.	
  	
  
29	
  
twiier.com/ahrefs	
  
www.facebook.com/Ahrefs	
  
hip://www.linkedin.com/company/ahrefs	
  
connect@ahrefs.com	
  
Customer	
  Support	
  AVAILABLE	
  on	
  live	
  chat,	
  	
  support	
  desk	
  (	
  web),	
  email	
  and	
  telephone	
  
support@ahrefs.com	
  
Skype:	
  ahrefs.support	
  
Tel:	
  	
  1-­‐347-­‐809-­‐6773	
  
	
  	
  	
  
	
  	
  

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Ahrefs SEO Toolset Quick Guide ( Updated in August 2013)

  • 1. AHREFS.COM  QUICK  USER  GUIDE     ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.  
  • 2. Ahrefs’s  Quick  User  Guide     ²  Company  IntroducJon   ²  GeTng  Started   §  3-­‐Step  Account  RegistraJon     ²  SubscripJon  Plans  Comparison   ²  Ahrefs’s  Core  Products  Walk-­‐Through     ① Site  Explorer  &  Backlink  Checker     ② SEO  Reports     ③ MenJons  Tracker     ④ Domain  Comparison   ⑤ Batch  Analysis     ⑥ Backlink  Reports     ²  Get  Connected  With  Ahrefs      ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     2  
  • 3. Company  IntroducJon     ²  Ahrefs  is  the  world’s  largest  index  of  live  backlinks  and  the  ulJmate   website  analysis  toolset  for  SEOs  and  integrated  markeJng  professionals   to  perform  granular  researches  on  backlinks,  on-­‐page  SEO,  brand   menJons,  and  compeJtor  analysis  in  order  to  come  up  with  acJonable   insights  for  link  building,  content  markeJng  and  online  reputaJon   management  strategies       ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     3  
  • 4. Company  IntroducJon   ²  Ahrefs  has  its  own  crawler  that  crawls  6  billion  pages  a  day,  only  3  Jme   less  than  Googlebot  does   ²  Ahrefs’s  index  update  data  every  15  minutes     ²  Today,  Ahrefs  captures  over  1.6  trillion  unique  external  backlinks     ²  InternaJonal  user  base       ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     4                222,083     registered  users,   from  76  countries       AcJve  Online  Community     ü  FB                :    facebook.com/Ahrefs   ü  Twiier:  @ahrefs       UI  available  in  English,  Russian,   Spanish,  Japanese,  Chinese,   German,  Italian,  Portuguese  &   Polish  languages      
  • 5. GeTng  Started         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     5   Register  FREE  account/  Login     with  limited  features     Upgrade  to  SubscripJon  Plan                      Any2me.7-­‐day  money  back  guarantee.   Unlock  Full  Power  of  Ahrefs  Toolset    
  • 6. 3-­‐Step  Account  RegistraJon   ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     6   Create  FREE  Account/  Register   new  account  or  log  in  if  you   already  have     Any  valid  email  address  of  yours  so   that  you  can  receive  acJvaJon    key   Minimum  5  symbols   Can  choose  any  plan  that   best  suits  to  your  needs  right   upon  account  registraJon   process.  Not  sure  what  plan   to  go  for  ?  No  worry,  you  can   upgrade  anyJme   Agree  to  TOS  is  compulsory       News  subscripJon  is  opJonal   You’ll  receive  acJvaJon  key  email   almost  real-­‐Jme  aoer  you  hit  “   Register”.  You  need  to  click  on  the   provided  link  to  acJvate  your   account  before  exploring  Ahrefs   Tools     Follow  Ahrefs  on  social  channels.   Get  latest  product   announcements  ,  news  &  reviews   in  variety  of  languages    
  • 7. SubscripJon  Plans  Comparison       ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     7   monthly   FREE   PROFESSIONAL   ELITE   ENTERPRISE   Site  Explorer:  Displayed  Backlinks    per  1  request     10   5,000   15,000   30,000   SEO  Reports   3   60   180   300   Backlinks  Reports   3     100   250   500   Site  ownership   verificaJon  required   Standard  report  (  no   verificaJon)  and  site  owner   report  available     Standard  report  (  no   verificaJon)  and  site   owner  report  available       Standard  report  (  no   verificaJon)  and  site   owner  report  available       Raw  Backlinks  Exports  (  Rows)   Not  Available   20,000,000   60,000,000   200,000,000   Max  Crawled  Pages  per  1  request   1,000   50,000   50,000   50,000   Domain  Comparison   2   5   5   5   Batch  Analysis  (  URLs)     2   200   200   200   Social  Metrics     Not  Available   Available  (domain  &   link  level)   Available  (domain   &  link  level)     Available  (domain   &  link  level)     $0/  month   $79/month   $179/month   $499/month   Discount  available  for  Annual  SubscripJon  
  • 8. ①   Site  Explorer  &  Backlink  Checker         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     8   Overview   Backlinks  Metrics   External     New/  Lost   Domains  Metrics   Referring   New/Lost   Top  Pages   Anchors   Linked   Domains    
  • 9. Site  Explorer  &  Backlink  Checker  -­‐  Overview     ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     9   Overall  social  visibility  performance   of  the  checked  site     Enter  URL/Domain  you’re   going  to  analyze   URL:  ParJcular  URL  analysis   domain/*:domain  analysis.  Subdomains   excluded   *.domain/*:  cross-­‐domain  analysis.   Subdomains  included   Shortcuts  to  History  (  your   most  recent  and  popular   checked  sites)  &  Domain   comparison   Ahrefs  Rank  (  AR)  :  The  higher   the  number,  the  higher  the   authority  of  the  checked  site   Different  types  of   backlinks  to  checked  site             Where  are  all  backlinks   coming  to  checked  site   from  ?     Data  visualizaJon  over   Jme.  Hover  different   points  in  graph  to  see   numbers  
  • 10. Site  Explorer  &  Backlink  Checker  -­‐  Overview         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     10   CTLDs   distribuJon   map.  Mouse   over  dif.   Countries  to   get  the  exact   no.  and  %   Cloud  for  Anchor  texts  (  phrases  &  terms)   1 1 2 ①  Referring  Pages  &  Referring  Domains  for  both   Anchor  phrases    &  terms     ②  Backlinks  DistribuJon  Charts    
  • 11. Backlinks  Metrics  –  Deep  Dive         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     11   Filters  available  for  your  easier  data   sorJng     2 3 ①  Switch  btw  tabs  to  get  deep  into  different  sets  of   analyzed  data   ②  External  backlinks  linked  to  checked  site.  Default  order  by   Ahrefs  Rank.  Sort  in  ascending/descending  order   available  in  every  column.   ③  New/Lost    tab:    New/lost  backlinks  up  to  3  months   tracking.  Backlink  types  filters,  graph  and  export  are   available   1 Social  metrics  at  link  level   .csv  export  
  • 12. Referring  Domains  Metrics  –  Deep  Dive         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     12   1 2 3 Click  to  expand  the  list  of   mulCple    top  -­‐  level  domains       Export  to  .csv  file   Default  order  by   Backlinks  Count.   Can  sort  in   ascending  order     Export  available  for  the   expanded  list     ①  Switch  btw  tabs  to  get  different  sets  of  data   you  wish  to  deeply  analyze  on     ②  Referring  domains  to  your  checked  site.  Sort  in   ascending/descending  order  available  in  every   column.     ③  New/Lost    tab:    New/lost  referring  domains  up   to  3  months  tracking.  Domain    filtering,  graph   and  export  are  available   Collapse  or  expand  the  list     Filters  available  for  your  easier  data   sorJng    
  • 13. Top  Pages  –  Deep  Dive         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     13   Export  to  .csv  file   Default  order  by  AR   Top  performing  pages  within  the  checked   site   Social  Metrics  at  link  level   Sort  in  ascending/descending  order  available  in  every  column    
  • 14. Anchors–  Deep  Dive         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     14   c   Handy  way  to  spot  out  unnatural  links  easily  by  researching  the  kind  of   content  your  website/  compeJtors’  get  linked  to.  Keyword  strategies  can   be  achieved.     Export   to  .csv  file   Export   available  for   the  expanded   list     Anchor  texts  are  categorized  in  phrases,  and  terms  .   Anchor  text  search  available.  All  for  your  easier  anchor   research   One  level  deeper  filtering  based   on  backlink  types     Expand/Collapse   the  list   1 2 ①  Domains  tab  to  instantly  see  the  domain  which  sends  the  link  to  your  checked  site.  Expand  the  domain  to  go  one-­‐level    down  into  deeper  analysis   of  links  that  contain  that  anchor  text.     ②  Snippet  tab  to  have  a  closer  look  in  what  context  the  anchor  text  is  menJoned.  Expand  any  snippet  to  have  a  closer  look  on  URLs  linked  to  the   site  with  given  anchor  text   Click  on  the  heading  to   sort  anchor  text  by   alphabeJcal  order   Default  order  by   Referring  Domains   Count   Expand/Collapse   the  list  
  • 15. Linked  Domain  –  Deep  Dive         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     15   Outbound  link  analysis     Can  sort  outbound  link  by  TLDs   Outbound  links  filtered  by  types     Export   available  for     both  the   domain  that   checked  site   linked  to  and   the  expanded   list  of   outbound  links      
  • 16. Raw  Export–  Deep  Dive         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     16   Raw  data  export  to  csv  file   for  your  further   researches  i.e.  data   sorJng,  uploading  data  to   other  research  tools   Limited  row  per  one   export     No  limited  number  of  exports/day  as   long  as  your  current  subscrip2on   provides  you  with  sufficient    number  of   row  data   Example  of  csv  export  for  Anchors  
  • 17. ②   SEO  REPORTS  |  ON-­‐PAGE  ANALYSIS           ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     17   On-­‐page  SEO  Reports   Accessibility   Analysis   Crawl   Availability     Crawl   Efficiency   Meta  Analysis   Title     DescripJon   H1,  H2   Content   Analysis     Duplicate   Low  word   count/   quality   page   Link   Analysis     Over  -­‐  Int/Ext   Outlinks       URI   Analysis     Non  ASCII   Character,   Dynamic,   long,  etc.      
  • 18. GeneraJng  SEO  Report           ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     18   Click  any  link  to  check  full  report  of  on-­‐page   SEO     3  data  crawling   opJons   depending  on   on-­‐page  SEO   audit’s  objecJves     Data  successfully  crawled  and  report   successfully  created    
  • 19. Accessibility  Analysis  -­‐  Deep  Dive         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     19   Crawl  Availability     Filters  available  for  your  easier  data   sorJng  based  on  response  codes       Export  to   csv  file  
  • 20. Accessibility  Analysis  -­‐  Deep  Dive         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     20   Crawl  Efficiency   Content  type  filters     Filters  on  response  Jme,  compression  gzip,  big-­‐size  page         Csv  file  export  available    
  • 21. Meta  Analysis  -­‐  Deep  Dive   ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     21   1 2 3 4 ①  Title  Meta:  how  many  pages  with  missing/  empty  page  Jtle,  duplicate  page  Jtle,  mulJple  page  Jtle,  or    not  SEO-­‐friendly  page  Jtle  (  too  long)     ②  Meta  DescripCon:  How  many  pages  with  missing/  empty  page  descripJon,  duplicate  page  descripJon,  mulJple  ,  or  too  long     ③ Meta  Keywords  :  No  longer  important  but  it  is  no  harm  to  have  some  insights  on  so  we  sJll  provide  data     ④  H1  ,  H2  :  How  many  pages  with  missing/  empty  H1,  H2  ;  number  of  H1  &  H2  on  a  parJcular  page,  H1/H2  over  in  length,  or  mulJple  H1/H2   Give  you  insights  on:    
  • 22. Content  Analysis  -­‐  Deep  Dive   ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     22   Page  with  low  word   count  might  be   perceived  by  search   engines  as  a  low   quality  page     Filters  available  to  sort  out  page  with  duplicated   content  or  low-­‐word  count      
  • 23. Links  Analysis  -­‐  Deep  Dive   ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     23   To  idenCfy  pages  having  too  many  on-­‐ page  links  or  overly-­‐opCmized  outbound   links    
  • 24. URI  Analysis  -­‐  Deep  Dive   ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     24   Filters  available     URI  tab  includes  data  related  to  the  URLs  requested     URI  over  115  characters  in  length  is  perceived  as  fairy  long  
  • 25. ③ MENTIONS  TRACKER  |  ORM           ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     25   1 2 3 4 5 ①  No  limit  to  number  of  queries  you  want  to  track   menJons   ②  Save  the  acJon  and  name  it  the  way  you  want  for   future  references     ③  A  drop-­‐down  menu  with  all  your  saved  searches     ④  Variety  of  search  operators  to  narrow  down  your   searches  i.e.  inurl,  inlink,  inJtle,  quotaJon  “  “  ,  etc.     ⑤  Export  to  csv  available     Data  shown  up  to  3-­‐month    
  • 26. ④ DOMAIN  COMPARISON         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     26   Compare  up  to  5  domains     1 2 ①  Complete  compeJtor  analysis  on  off-­‐page  SEO   performance  in  numbers.     ②  Off-­‐page  SEO  metrics  presented  in  graphs  &  Charts.   OpJon  to  download  chart  to  PDF,  PNG,  JPEG,  and   print  available    
  • 27. ⑤ BATCH  ANALYSIS         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     27   Go  to  Other  Tools     csv  export   available   1 ①  Batch  analysis  of  up  to  200  URLs/domains  .  Enter  each   URL/  Domain  with  a  new  line     ②  Data  for  Domain  are  shown  in  Subdomain  Mode   ③  Data  for  URLs  are  shown  in  Exact  Mode.  Social   metrics  and  AR  only  show  for  Exact  Mode  URL.       2 3
  • 28. ⑥ BACKLINK  REPORTS         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     28   Go  to  Other  Tools     Clicking  on  Domain/  Path/  URL  link  to  generate  a  full   backlink  report  in  seconds.  Overview  tab  with  graph&   charts  that  are    print-­‐able  &  download-­‐able  in  PDF,  PNG,   JPEG     No  Site  Owner   VerificaJon   Required     Site  Owner   VerificaJon   Required   Tagging  allows  you   to  quickly  filter  your   researched  site   Backlink  Report  
  • 29. GET  CONNECTED  WITH  US!         ©2013  Ahrefs.com.  All  Rights  Reserved.  Product  SpecificaJons  Subject  To  Change  Without  NoJce.     29   twiier.com/ahrefs   www.facebook.com/Ahrefs   hip://www.linkedin.com/company/ahrefs   connect@ahrefs.com   Customer  Support  AVAILABLE  on  live  chat,    support  desk  (  web),  email  and  telephone   support@ahrefs.com   Skype:  ahrefs.support   Tel:    1-­‐347-­‐809-­‐6773