google analytics

1. Questions 1. What is the major Difference Google analytics and Google web Master ?
Answer Google Analytics
Google Analytics is one of the most widely usedweb analytics
applications. It will give you the following information.
1. Visitor Reports
 The total number of visitors your website has. It also specifies what are the
numberof new visitors and returning visitors
 The time that your visitors spend on yoursite.
 The amount of pages your visitors view.
 The amount of visitors who landed on yoursite and left immediately.
 Geographical location of your website visitors
 The websites which referred visitors to yoursite.
2. Web traffic Reports
 Total numberof of people visiting your site on a daily, monthly and yearly
basis. It also provides yourtraffic stats to previous years.
3. Details of Keywords
 The keywords which brings traffic to your website.
 The keywords which produces most sales.
 The keywords which keeps your visitors on your site for longer durations.
4. Content
 The web pages your visitors visit often.
 The web pages that brings you more traffic.
 The pages your visitors most often leave yoursite.
5. Conversions: The conversion rates for the goals you set on
your site.

2. Google Webmaster Tools
Google Webmaster Tools reveals how Google looks your site online.
Webmasters use this tool to fix problems with the site if any. It offers lot of
tools for webmasters with which one can improve the visibility of the site and
fix problems if any. It will give you the following information
1. Crawl Errors
Google webmaster tools give you information about the pages which Google is
unable to crawl. This is a very important aspect because if Google cannot crawl
your pages, your search engine visibility may go down. With the help of the
tool, one can find out issues if any and resolve it.
2. Search Queries
This is information on your pages Google has returned to searchers for specific
queries. The following information is available using webmaster tools.
 Total numberof search queries which returned pages from your site.
 Your top search queries which returned pages in Google.
 The numberof times your pages were viewed in Google’s search results.
 The numberof times your listings were clicked on for a particular search
query.
 The percentage of times your listing was clicked for a particular search
query.
 The average position of your website for a particular search query.
3. Links
 The links linking into yoursite from other websites.
4. Blocked URLS
 If your site has content you don't want Google or other search engines to
access, use a robots.txt file to specify how search engines shouldcrawl your
site's content. You can use Google Webmaster Tools to find out if your
robots.txt is working as expected.

3. 5. Malware
 Google Webmaster Tools inform you If Google detects any malware on the
site.
6. HTML errors
 Google Webmaster Tools inform you If Google detects any HTML errors on
the site.
7. Fetch as Google
You can use Google WebmasterTools to submit a page to Google. However
Google doesn't guarantee that they will index every URL we crawl.
Question 2. What Is The Difference Fetch As Google And Fetch As
Render ?
ANSWER : Fetch as Googlebot: The Fetch as Google tool enables you to test how
Google crawls an URL on your site.
Fetches a specified URL in your site and displays the HTTP response. Does not request
or run any associated resources (such as images or scripts) on the page. This is a
relatively quick operation that you can use to check or debug suspected network
connectivity or security issues with your site, and see the success or failure of the
request. When you give command for Fecth an url at Search Console, it means googlebot
will not crawl images, CSS, Java script.
Fetch and render: Fetches a specified URL in your site, displays the HTTP response
and also renders the page according to a specified platform (desktop or smartphone).
This operation requests and runs all resources on the page (such as images and scripts).
Use this to detect visual differences between how Googlebot sees your page and how a
user sees your page. When you use this option, googlebot will also crawl CSS, Java
script. It will crawl each & everything from coding part to content.