The document outlines the qualifications and values of a candidate for a GM position. It details over 25 years of experience in marketing, sales, and people management across various industries in China. Specifically, it highlights experience leading a large sales force, collaborating with headquarters to implement local strategies, and interfacing effectively with various stakeholders. If selected, the candidate plans to quickly assess industry trends and customer needs to inform strategic business planning and optimization.

1. What are my values as a GM …?
1. I’ve had substantial experience and expertise covering Marcom, Marketing &
Sales across the greater china region for over +25 years, with 11 of them in China.
2. I’m well trained in all ATL, BTL GTM activities, retail marketing, shopper marketing,
digital and merchandising planning, P&L and personnel management .
3. I’ve served many Intl MNCs such as Coca-Cola,Philip Morris, BAT, Imperial
Tobacco, GM, LandRover, Haier, Nokia and a wide lists of renowned liquor brands
such as Hennessy, Johnnie Walker, Chivas Regal, Royal Solute, Miller, Heineken
and Absolute Vodka both at the client & agency side.
4. I’ve had led a sales force with close to 300 staffs to deal with 44,000 general
outlets and 8,000 KA outlets during my service to BAT Taiwan. I’m well trained
and exposed to lead, train, inspire and incentivize a sales force in that size upon a
direct distribution model. Acknowledging the tricks of designing an incentive
scheme for motivation of achieving sales target!! It’s significant having the ability
to think from a Client / Customer’s perspective!!
5. I learn and adopt fast to a new work zone with attitude of learning and upgrading
myself at all time. Self-motivated, always think out of the box with differentiating
problem solving solutions and ROI/KPIs oriented.
6. As GM of a company, it’s highly important tolead the full team to identify, and
understand the company’s short & long term vision, all sales, marketing &
marcom issues that all lead to close & make deals – yet it’s also highly
important to work with CFO on best budgeting /AR control, HR for best people
recruitment and training. Ensure optimization of ROI. Solid capability to drive
strategic Sales & Marketing upon effective real time social media platform.
7. Excellence in time management, multi-tasking and organizational skills,
particularly strong in leadership upon my seniority in people management.
8. Solid experiences to collaborate with HQ to adapt and translate the WW
operation strategy into an optimized local execution, holistically integrated brand
experiences to add substantial vales for Customers & TA in fashions of
conventional & social Marketing legs, VI, Expo, Exhibition, Interior & Retail, Venue
& Conferences Management, and Sport marketing if needed etc.
9. Interfaces effectively with all levels, be it trade/customers and or end consumers,
internal back office, 3rd parties vendors etc. to ensure effective & efficient
communication. Excellence in verbal, written presentation skills. Teamleader but
also a team player.
10. Multi-lingual with Mandarin & Cantonese as mother tongue, working proficient
English skills, manages well with Taiwanese and also other China dialects i.e.
Shanghai & Yunnan.

2. 11. If I get this position, I’ll do the following,
- Externally : get a full perspective of industry landscape / trend and
competition, review last 3-5 YOY sales figures and targets ahead
- Personally visit KA customer to understand their biz issues and their
expectation for our areas for improvements
- Internally : Speak with CFO, HR, head of Sales & Marketing for issues and
solutions respectively and cross check, start to form biz strategy that align
with HQ vision to sharpening local organization, set priorities and
optimization plans accordingly, drive effective Sales & Marketing plan upon
utmost ROI based
12. Last yet not least, always sit on the attitude as “Always on-top & Never say No”, I
strongly believe that I’m visionary and sophisticated enough and up for this
challenge – and if I may quote from one of Steve Job’s golden words “I always
stay foolish and hungry”
Best Regards, Joe Wei +886-953616508