1. Joan Hooks 336.215.7075
Joanhooks2@gmail.com
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Professional Profile
• Self-directed, goal driven Sales Professional. Experienced in markets:
corporate clients, non-profits, committees and individuals
• Unparalleled training and experience in the Hospitality Industry
• Strengths in Leadership, Operations, Management and Customer
Service
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Career Experience
Sales
Grand Bohemian Hotel Asheville-2013-2016- Catering Sales Manager
Sales and service for upscale social and corporate events for a boutique hotel.
Achieved 117% of sales goal during employment
Community/Professional memberships: NACE, Studio Wed, Asheville CVB
Greensboro Marriott-2008-2013-Senior Catering Sales Executive
Creatively and proactively built relationships to execute catered events with social and
corporate clients. Sales successes through solicitations, resolicitations, up selling and site
inspections. Worked in tandem with Area and Market Marriott Sales Teams to help pull
through with joint appointments and VIP site inspections. Successful share shift from
neighboring competitors.
Averaged over 130% of sales goal during tenure.
Community and Professional Memberships: Business Women of the Triad(outgoing
President), Greensboro Merchant Association, Greensboro Chamber of Commerce, Perfect
Wedding Guide, and Triad Bridal Association, Home Instead for Seniors.
Pepper Moon Catering, Greensboro, North Carolina- 2007-2008-Event and Sales
Specialist. Proactively solicit corporate and social clients with a focus on catering needs for
all wedding-associated events. Successfully shifted business from competing caterers for
events at over 30 venues in the Triad. Active in local associations that include: Triad Bridal

2. Association, Perfect Wedding Guide, Greensboro Merchant Association, and Greensboro
Chamber of Commerce..
The Empire Ballrooms/Painted Plate Catering Company, Greensboro, North Carolina-
2005-2007-Senior Event Specialist. Worked with clients (corporate and social) in planning
catered events on and off site. Responsibilities included: menu planning, contract
development, facility tours and presentations, event and staff management.
Randstad North America, Greensboro, North Carolina and Springville, Alabama- 2001-2005
Positions: Business Development Manger, Senior Agent, Off site Contract Recruiter.
Roles have included account sales and service, new business development and human
resources (recruited/interviewed candidates for entry level positions up to senior and
executive level management positions ) 8 month break in tenure in 2004(Feb-Oct)
Creative Freelancers, Greensboro, North Carolina- 2000-2001-Account Representative.
Established and cultivated relationships with clients who had creative staffing needs; primary
clients were Advertising Agencies. Parent company declared bankruptcy
Carolina Koolers, Greensboro, North Carolina- 1998-2000 Account Executive. Developed
account base from the ground up for this upstart company and sold state of the art water
treatment systems commercially. Top Sales Performer 3 quarters
Ikon Office Solutions, Greensboro, North Carolina- 1994-1998 Sales Representative. Sold
aftermarket supplies in assigned territory. Averaged 108% of sales quota during tenure.
Management
The Fresh Market, Greensboro North Carolina- 1992-1994 Department Manager.
Directed staff and managed inventory for 3 departments. Pioneered a multi-departmental
cross-training program and was subsequently chosen for the corporate training team for new
stores.
In Good Taste, Atlanta Georgia- 1990-1992 Partner/Owner of full service, off site catering
company.
The Ritz Carlton Hotel Company, Atlanta Georgia (Buckhead/Corporate Headquarters
Property) - 1987-1990
Positions: Management Trainee, Restaurant Manager, Assistant Director of
Beverage. Roles included managing staff and operations for three food and beverage
facilities, beverage inventory purchasing, control, and distribution for the hotels six outlets. 2
promotions during tenure.
Education
Auburn University, Bachelor of Science
Hotel and Restaurant Management
Auburn, Alabama