1. JO E. ARMSTRONG
www.linkedin.com/in/joellenarmstrong
Dade City, Florida 33525 813-601-6008
JoArmstrong@embarqmail.com 352-521-5741
Superior Data Management for Successful Sales!
PROFESSIONAL SUMMARY
I am an award winning Data Management Specialist with 5+ year’s experience accurately maintaining
information within diverse databases. I conducted daily research, cleansing and updating of data for every region in
North America, Latin America and the Caribbean and communicated changes to SAP Master Data Team. During
the implementation of SalesForce.com, I verified the top tier status of 1400+ accounts and beat the 8-week
completion target date by 2 weeks through persistent research of 3rd party data stores, such as Hoovers.com. I did
this for a large global enterprise software company; I can do this for you and more.
Core Strengths
 Accurate Data Management  Effective Problem Solving  Timely Project Completion
 Data Cleansing  Relentless Research  Staff Training
 In Depth Analysis  Compelling Presentations  Team Building
EMPLOYMENT HISTORY
MARKETING CONSULTANT & VOLUNTEER, Tampa, Florida April 2008 – Current
 Contributed to name branding and business plans for launch of new women’s self-protection enterprise and
for a new smoothie/beverage kiosk to be located in Lowry Park.
 Worked on call-bank for Real Estate Lives.
 Built EXCEL database of antique accounting books for former Assistant Pasco County Tax Collector.
 Active networker within iWorks, SPC Tweeners, Real Estate Lives and REL sub-groups.
 Maintained technical skills through online tutorials and classes offered through Training Tamer.
COMPUTER ASSOCIATES, Tampa, Florida February 2003 – April 2008
Sales Operations Coordinator/Analyst
 Managed SharePoint, Access and SAP databases for 750+ sales personnel and their top-tier accounts.
 Conducted ongoing database audits to identify/reconcile discrepancies; reported necessary changes to
Master Data Team. Verified top-tier status of 1400+ SAP accounts; beat 8-week target date by 2 weeks.
 Executed yearly account clean up to adjust for top tier status changes as directed by Regional Finance
Departments.
 Represented Tampa office in Beta testing of enhancements to SAP BI Warehouse.
Project Coordinator
 Received two Team Player Awards, one for conflict resolution between two team members.
 Managed sales campaign calendars for 3 Program Managers and 60+ inside sales personnel
 Cleansed lists from outside providers in EXCEL in preparation for import using the Text-to-Column and
VLook-up functions.
 Provided 14500+ leads per month to inside sales force averaging $5 Million in sales; insured allocation of
sufficient work force to handle leads. monitored/reported on success of each campaign.
 Developed and documented procedural policies and processes.
Jo E. Armstrong Resume Page: 1

2. Call Center Support Representative
 Received quarterly corporate MVP Award for consistent accuracy in routing leads.
 Analyzed new sales leads for data consistency/accuracy; distributed within 24 hours of receipt.
CELOTEX CORPORATION, Tampa, Florida September 1987 – June 2000
Supervisor Incentive Payment
 Reduced monthly commission and bi-annual bonus processing time by 30% each by rebuilding
proprietary compensation program through effective collaboration with IT Department.
 Awarded CFO award for exceptional job on difficult incentive program.
”Elite Players Club - an awesome job in face of a tough deadline and computer glitches.”
--Lance Campbell, Sr. VP Sales & Marketing, Celotex Corporation
 Received Team Award for outstanding Payroll team effort during management transition.
”On top of her already heavy workload, Jo found time to learn various aspects of Barbara’s job before
her departure, and she has played an integral role in covering the workload since Barbara’s departure.”
--Mark Sacco, Sr. Financial Analyst, Celotex Corporation
 Supervised one exempt employee.
 Maintained in-house, proprietary database of sales personnel.
 Processed commissions/bonuses in excess of $4 Million annually for more than 250 sales personnel.
 Reimbursed sales/customer incentives, rebates and contests, averaging $200,000 to $2 Million.
 Created Finance Recognition and Reward Program; one of three managers out of 8 assigned to see
project to fruition.
Other Employers:
BPB America, Tampa, Florida, Sr. Compensation Incentive Associate 2000 – 2001
TECHNICAL SKILLS
 SalesForce.com  MS Access  MS SharePoint
 SAP BI Warehouse – CRM – ECC  MS Excel – PowerPoint–Word  MS Visio
 Harte-Hanks nTouch CRM  MS Outlook  Internet Research
EDUCATION
Bachelor of Science in Marketing Member of:
Magna cum Laude – GPA 3.75 Beta Gamma Sigma and Alpha Chi National Honor Societies
University of Tampa, Tampa, Florida Alpha Mu Alpha National Marketing Honorary
PROFESSIONAL DEVELOPMENT
 Team Participation & Communication  Project Management: Planning a Project
 Ethical Leadership  Business Practices & Compliance Training
 Preventing Workplace Harassment  Antitrust Overview & Export Compliance
 Business Code of Conduct – Sarbanes Oxley  Six Sigma Essentials
Jo E. Armstrong Resume Page: 2