1. Christopher Co De La Cruz
PERSONAL PARTICULARS
Contact Number: +6596639574 (mobile)
Email: christopher.co.delacruz@gmail.com
Address: Block 162, Simei Road, Unit#04-318, Singapore, 520162
PROFESSIONAL PROFILE
A dedicated professional with more than 18 years of experience, gained by working in a Global Financial Bank and a Multi-National
Company. Is now seeking a challenging position where I would be able to augment and make use all my knowledge in Marketing,
Sales, Customer Service, Information Technology, Project, Business and Data Center Management. My experience combined with my
strong work ethic and attention to details, I am confident that I have the skills and capability to contribute to any rapidly growing
company.
QUALIFICATIONS
• Years of experience in Information Technology (IT) security policies in a Global Financial Bank Settings.
• Trained, experience, and handled Disaster recovery environments.
• Enormous experience in Corporate and Client relationships
WORK EXPERIENCE
Company Name: A-IT Software Services PTE LTD. December 2011 to Present
Job Title: Systems Support Engineer/Computer Operator
Projects Handled: Citibank N.A. Singapore – Global Command Center Operations
Responsibilities:
 Perform first-tier monitoring and troubleshooting of innumerable computer platforms, working and liaising with appropriate
Application/System supports in problem solving. Ensuring timely escalation, notification and remediation of batch failures,
platform outages and conditions impacting the bank’s availability of service.
 Perform Online and Batch monitoring for numerous countries, ensuring online services are constantly available within the
agreed Service statements for the various businesses and countries.
 Execute and implement all Global Command Centre Activities. Synchronize all Command Center operation functions within
the 24 x 7 shift operations with the aim to provide the best possible data processing service in terms of operation control,
output quality and production timeliness in terms of System availability.
Achievements:
 Helped review and automate tasks to increase organizational efficiency, according to Global Command Center Standards.
 Proactively tracked critical patch & computer platform cycles in order to identify any potential issues, avoiding a failure or
“bottleneck” by quickly responding to any System Quality Indicator Alerts
 Gained extensive expertise in System administration and System performance monitoring earning a high rate of organizational
and management satisfaction during tenure.
Job Title: Systems Support Engineer/Customer Service Officer Feb 2008 – December 2011
Projects Handled: Citibank N.A. Singapore – Global Command Center Operations
Responsibilities:

2.  Serves as a primary point of contact for Citibank’s Global Command Center Operations in Asia Pacific, with the primary
objective to assign, escalate any problem or issues reported by end users with high level priority via the Problem Management
Process and appropriate Application/System Support teams.
 Provides user interface for various Country technology coordinators with regards to problems, service delivery, availability and
working closely with Data Center Operations in responding to all business inquiries, ensuring user confidence that problems
and complaints are receiving appropriate attention.
 Establish, communicate, monitor and enforce security policies within the Global Command Center according to Citibank Global
standards.
Achievements:
 Improved Department effectiveness to 80% by reviewing then current department statistics process, developing it to current
standards of measurement, suggesting, implementing best and up-to-date industry practices.
 Trained, experienced, and successfully handled live production issues and Disaster recovery environments.
 Consistently received a high organizational satisfaction rating by achieving target performance metrics.
Company Name: Global E-Business Outsource Inc. July 2007 – August 2007
Job Title: Operations Manager – Call Center Operations (Project Based)
Responsibilities:
 Oversees overall Call Center Operations, ensure that all teams and divisions are in synergy and aligned according to Company
targets.
 Identify flaws in current processes and methodologies, provide and execute the appropriate solutions to these flaws.
 Responsible for intraday and daily performance monitoring of a cluster of team leaders and call center representatives on the
operations floor meeting optimum attrition and daily targets.
 Responsible for communicating to call center representatives any new requirements, changes, updates on all support related
information as well as new company projects and information.
Achievements:
 Initiated company’s people development and alignment thus, achieving organizational and client objectives.
 Successfully set-up Business Processing Outsource (BPO) Unit and integrated to existing Knowledge Processing Outsource
(KPO) by resolving, issues related to people and business concerns, developed organizational strategies in support of both
programs growth.
Company Name: MonAmi Philippines Inc. March 2005 - January
2007
Job Title: Sales and Marketing Manager
Projects Handled: ABN Resources – Chromite Mining – Project Management and Back-office Support
Call Center BPO Projects - Broker US Product Programs, Contact Center Set-up, Back-
Office
Support, Project Management and Integration.
Internet and Web design Projects for US and North American Clients.
MPI Alliance US and Canada Indent Product Distribution
Responsibilities:
 Conceptualize, Implement and coordinate all Marketing Strategies, Customer and Sales activities. Ensures sales and
marketing team is achieving all outlined company production goals and targets
 Oversee and ensure that all systems and processes in support of marketing strategies are on-line
Achievements:

3.  Lead the company in terms of Business Development, Project Integration/Management, Marketing Sales and Customer
relationship programs. Pro-actively handled multiple company projects and programs.
 Effectively lead company in the execution of strategies and programs for both administration (formulate policies that will guide
operational decision) and marketing (achieve company’s sales target quotas).
 Started and Enhanced Company’s prospect development for both US and North American Clients.
Job Title: E-Rep / Customer Account Broker Jan 2004 – March
2005
Projects Handled: People Support Philippines - Experian Credit Expert Account Customer Service and
Customer Retention
Responsibilities:
 Responsible for providing comprehensive and quality customer care. Apply technical knowledge and procedures, providing
appropriate and accurate responses when servicing customer queries.
 Meet outlined production goals and targets. Learn clients’ services, policies, procedures and any back-end systems they may
use for email, products, and/or backorder information.
Job Title: Senior Account Manager -Marketing / Product Manager November 2000 – Dec 2003
Projects Handled: MonAmi Media Video and Music (Acquisition, Production, Promotions and
Wholesale/Retail In-Store Distribution).
Semiconductor Indent Sales and Distribution.
Sales and Marketing of various Company products and services (GPS equipment,
WAN accelerator, MonAmi writing instruments, etc.)
Responsibilities:
 Coordinate all marketing related activities. Ensure that all Marketing Programs are properly studied, implemented, and ready
for evaluation. Compile statistical reports, organize and properly maintain customer database.
 Promote, arrange and conduct product demonstrations and presentations to local and international clients. Develops action
plan to address in-store market distribution and sales, ensuring profitability goals are met.
 Closely work with sales team to gather competitive analysis, customer behavior, business projections, budgetary
recommendations, product pricing, and market strategies.
Achievements:
 Productively lead company in establishing new customers thus increasing company sales and targets. Fruitfully maintained a
positive marketing and corporate relationship between the company and all its clients (local and international).
Company Name: Ecology Bank Inc. July 1997 – March 2000
Job Title: Branch Operation Assistant
Responsibilities:
 Processed bank teller transactions i.e. deposits, withdrawal, encashment and bills payment. Handle basic banking and branch
administrative function.
 Process, perform run-up, and prepare inward and outgoing physical checks for clearing. Perform checks and reconcile with
own teller totals and resolves any discrepancy.
 Prepares daily and monthly accounting reports to be submitted to Head Office for audit.
PROFESSIONAL QUALIFICATIONS
Graduate - Bachelor of Science in Business Administration Major in Marketing

4. Colegio de San Juan de Letran - Intramuros, Manila, Philippines, 1997.
OTHER SKILLS & INFORMATION
Operating Systems: Knowledgeable in Mainframe and Distributed platforms – MVS, UNIX and Linux OS, NT, SUN, VAX.
Contact Center Tools/Systems – AVAYA CMS, Nice Sentinel.
Batch processing Systems -Tivoli Work Scheduler, Netcool Monitoring Systems.
Proficient in all Window MS Office Applications,
Nationality: Filipino
Availability: Can work immediately