A Socio - Economic analysis of Tourism Sector of Kerala

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5. 44 Rivers
An equable climate
A long shoreline with serene beaches
Lush hill stations and exotic wildlife
Waterfalls, Sprawling plantations and
paddy fields
Ayurvedic health holidays, Magical
festivals, Historic and cultural monuments
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6. The timeless beauty of the palm fringed
beaches of Kovalam.
Highest literacy rate at 90.92%.
City of coconut’s.
 Sun-kissed beaches.
Misty hill stations.
Rhythmic backwaters and the
forestlands.
Largest Tea producers of India.
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8. Three Geographical Regions
High land:- Slopes down from the Western
Ghats
Major plantation – Tea, Coffee, Rubber,
Spices
Mid land:- Between Mountains & the low
lands
Major cultivation – Cashew, Coconut,
Tapioca, Banana, Vegetables
Low land:- Also known as Coastal Area
Paddy cultivation
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11. monsoons :- Two monsoons visit
Kerala
• South West monsoon starts May – Jun
and continues unto July – August
• North east monsoon is from August-
September to October- November
• From March to June, it is warm and
humid
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14. most progressive state in
India
highest literacy rates
highest life expectancy
lowest child mortality rates
literacy rate for women is
one of the highest in all of Asia
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15. literacy rate for
women is one
of the highest
in all of Asia
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16. highest life expectancy
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17. History of Kerala
Original inhabitants were
animists, followed by the
Dravidians. After Alexander's
triumphant sweep over Asia
Minor, the ports of Kerala
became a link between the
Middle East, the
Mediterranean and China.
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19. • Kerala's history is closely linked with its
commerce, which until recent times
revolved around its spice trade.
Celebrated as the Spice Coast of India,
ancient Kerala played host to travelers
and traders from across the world
including the Greeks, Romans, Arabs,
Chinese, Portuguese, Dutch, French and
the British. Almost all of them have left
their imprint on this land in some form or
the other - architecture, cuisine,
literature JISHIN JAFAR

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21. The museums and art
galleries of Kerala resound
with the glory of a bygone
era that was replete with
exotic art forms.
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22. Mattancherry Palace - Cochin
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23. KERALA TOURISM
STATISTICS
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24. Total tourist visitors-
12,618,777
Domestic Tourists –
116,95,411
International Tourists –
9,23,366
Trends in Tourist Arrivals
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25. Categor
y
2005 2006 2007 2008 2009 2010
Domestic 5,946,423 6,271,724 6,642,941 7,591,250 7,913,537 8,595,075
Growth rate 5% 6% 14% 4% 9%
CAGR 7.6% over the 5 year period 2005-10
Internationa 346,499 428,534 515,808 598,929 557,258 659,265
Growth rate 24% 20% 16% -7% 18%
CAGR 13.7% over the 5 year period 2005-10
Total 6,292,922 6,700,258 7,158,749 8,190,179 8,470,795 9,254,340
Growth rate 6% 7% 14% 3% 9%
CAGR 8% over the 5 year period 2005-10

26. YEAR DOMESTIC
TOURISTS
CAGR FOREIGN
TOURISTS
CAGR
2011 93,81,445 9.15 7,32,985 11.18
2012 100,76,854 7.41 7,93,696 8.28
2013 108,57,811 7.75 8,58,143 8.12
2014 116,95,411 7.71 9,23,366 7.60

27. Comparison of Growth Rates for Foreign
Tourism – India & Kerala
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28. Comparison of Growth Rates for Domestic
Tourism – India & Kerala
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29. Seasonality
• maximum inflow of tourists for
both Domestic & International -
December and January
• highest inflows - traditional
tourism season from October to
March( 68%)
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30. Seasonality of International and Domestic
Tourists in Kerala
INTERNATIONAL DOMESTIC
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31. Tamil Nadu & Karnataka-
16% of total domestic
inflow
United Kingdom (UK) &
France- largest source in
International Tourists
inflow
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32. TopTen Sources for Domestic and
InternationalTourists
DOMESTIC INTERNATIONAL
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33. Revenue from Tourism
YEAR FOREX
EARNINGS
PERCENT
OF
INCREASE
TOTAL
EARNINGS
PERCENT
OF
INCREASE
2010 3799.37 33.09 17348.00 31.12
2011 4221.99 11.18 19037.00 9.74
2012 4571.69 8.28 20430.00 7.32
2013 5560.77 21.63 22926.55 12.22
2014 6398.93 15.07 24885.44 12.11

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35. EXPERIENCES OF KERALA TOURISM
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37.  ECO TOURISM
 ARTS AND CULTURE
 BEACHES
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38. AYURVEDA AND HEALTH CARE
TASTE OF KERALA
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42. HILLS
WATER
FALLS
WILDE LIFE
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44. Exhilarating hill stations.
Tea Gardens of Munnar
The Western Ghats
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45. HILLS
 Western Ghats; the region thus includes high
mountains, gorges, and deep-cut valleys
 The wildest lands are covered with dense
forests, while other regions lie under tea and
coffee plantations
 The Western Ghats rise on average to 1500 m
elevation above sea level
 Famous hill stations
Munnar, Vagamon, Paithalmala, Wayanad, Nelliya
mpathi,Elapeedika, Peermade , Thekkady and Pon
mudi
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46. AGASTYAKOODAM
Part of Western
Ghats
2nd Highest Peak in
Kerala
Teaming with
Wide life
Presents of rare
Medicinal herbs &
plants
Trekking season –
December to April
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47. NELLIYAMPATHY
Cloud – Caressed
peaks
Height – 476 m to
1572 m
Way- Nenmara
that proceeds to
the Pothundy
Dam
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48. NILGIRI
Southern Part of
Western Ghats
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49. MUNNAR
Situated at the
confluence of
three mountain
streams -
Muthirapuzha,
Nallathanni and
Kundala, and
perched about
1600.
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50. CHEMBRA
PEAK
Tallest peak in
Wayanad
An ideal area for
trekking
Major attraction –
Heart shaped lake
on the top of the
peak
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51. Eco-tourism Models
3 destinations are
selected for Sustainable
Eco- Tourism
development
Kakkayam,
Peruvannamoozhi, and
Janakikkad
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52. Wild life Sanctuaries
Thekkady Wild life park.
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53. Kerala Wildlife
• The Wildlife Parks, reserves,
sanctuaries and National Parks
stretch from the southern tip
of Kerala to the Northern
Border with Karnataka.
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54. ERAVIKULAM
• Ideal place for
seeing the
biodiversity
• Anamudi the
highest peak
stands in the core
area of park
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55. Silent Valley
•an area of 90 sq km
•Northeastern corner of Palakkad
•core of Nilgiri Biosphere Reserve
•The River Kunthi descends from the
Nilgiri hills
•than 1000 species of flowering plants
•than 34 species of mammals
•200 species of butterflies
•128 species of beetles JISHIN JAFAR

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57. India's first
planned eco-
tourism
destination
foothills of
the Western
Ghats
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58. Athirapalli Falls
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59. Waterfalls in Kerala
• Enchanting and serene waterfalls
welcome you at the entrance of the
Sholayar ranges. One can find
frequents buses to Athirappally
from Chalakudy-40 km from Cochin
on the Thrissur route. Athirappally is
77 km north of Cochin (Kochi).
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60. ATHIRAPALLY
 Falls is situated
1000 ft above
sea level on the
Chalakudy river
Athirapally is a
scenic
combination of
forests and
little streams
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61. KAKKAYAM
Teaming with
exotic wildlife
Offers excellent
trekking
Rock climbing
opportunities
Best time –
November to
April
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62. ARTS & CULTURE
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63. The Traditional Art Forms of Kerala
Kathakali.
Ottamthullal
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64. CLASSIFICATION OF ART FORMS
• Performing Arts
• Ritual Arts
• Martial Arts
• Folk Arts
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66. PERFORMING ARTS
• Kathakali
• Koothu
• Mohiniyattam
• Oppana
• Kutiyattam
• Margomkali
• Thiruvathirakali
• Thullal
• Chavittunatakom
• Daffmuttu
• Kakkarissi
Natakam
• Krishnattom
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69.  Dance form of Kerala state.
 A highly stylized classical Indian dance-
drama noted for the attractive make-up
of characters, elaborate costumes,
detailed gestures and well-defined body
movements presented in tune with the
anchor playback music and
complementary percussion.
 It originated in the country's present day
state of Kerala during the 17th century.
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71. MOHINIYATTAM
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73. OPPANA
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74. RITUAL ARTS
• Theyyam
• Padayani
• Kavadiyatam
• Theeyattu
• Mudiyettu
• Paana
• Arjuna Nritham
• Kalamezhuthu JISHIN JAFAR

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76. THEYYAM
• Popular ritual form of
worship of North Malabar
• Performers of Theyyam
belong to the lower caste
community
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77. MARTIAL ARTS
 Kalaripayattu
 Velakali
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78. Kalaripayattu
Kalaripayattu is a southern Indian martial art originating
in Kerala but also practiced in contiguous parts of Tamil
Nadu and Karnataka.
•The term kalari payattu is a tatpurusha compound from the
words kalari meaning school or gymnasium
and payattu derived from payattuka meaning to "fight/
exercise" or "to put hard work into“
•Kalari payat includes strikes, kicks, grappling, preset forms,
weaponry and healing methods.
•Some of the choreographed sparring in kalari payat can be
applied to dance
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79.  Kathakali dancers
who knew martial
arts were believed
to be markedly
better than the
other performers.
 Some
traditional Indian d
ance schools still
incorporate kalari
payat as part of
their exercise
regimen.
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80. FOLK ARTS
 Kummattikali
 Kolkali
 Kannyarkali
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81. One aspect of the state's rich
cultural heritage is manifest in its
varieties of religious
architecture: ancient Hindu
temples with copper-clad roofs,
later Islamic mosques with
"Malabar gables," and colonial
Portuguese Baroque churches.
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83. FESTIVALS OF KERALA
 10-day annual festival in January
at Sreekandeswaram Temple,
Thiruvananthapuram.
 In February, is the week-long
Nishagandhi Dance festival;
 Pooram festival in Thrissur
around April-May;
Flavor Food Festival, at the
Kanakakunnu Palace grounds,
Thiruvananthapuram in May.
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85. THE TRICHOOR PURAM
Aanayootal at Trichoor
(The feeding of Elephants)
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88.  The Punnamada lake in the District of Alleppey.
 Venue of Nehru Trophy, Snake-Boat Race.
 Takes place during Onam season.
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91. Floweral layouts (Pookalam) during Onam season.
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95. BEACHES
Kerela has some of India's
finest beaches.
•Kerala coast is lined with
sandy beaches, rocky
cape and coconut palms.
•Race the waves, chase the
crabs, soak in the sun, or
simply watch another day
at the beach unfold
leisurely.
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96. Kerala Beaches
 One of the exclusive features
of the beaches of Kerala are
the clean sands bound by non-
stop rows of palm trees.This
adds to the magic created by
sunbathing, boating and
swimming in these waters.
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97. The beaches of Kerala
Kovalam Beach
Varkala Beach
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98. ALAPPUZHA BEACH
• Referred to as the Venice of the East
• Alappuzha beach is a popular picnic spot
• Vijaya Beach Park add to the attraction of the
beach
• There is also an old lighthouse nearby ahich is
greatly fascinating to visitors
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99. Varkala Beach in Kerala
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100. KAPPAD BEACH
 One of the most charming beaches of
Kerala’s beaches
 Pleasant stretch of rock-studded beach
 Kappad finds mention in history and
geography texts as the gateway to the
Malabar coast
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101. Kozhikode Beach in Kerala
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102. Beach in Cochin
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104. HOUSE BOATS
•A houseboat is a boat that has
been designed or modified to be
used primarily as a human dwelling.
•The houseboats in Kerala,
south India, are huge, slow-moving,
exotic barges used for leisure trips.
• They are a reworked model
of Kettuvallam. In the Malayalam
language, Kettu means "tied with
ropes", and vallam means "boat"
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105. Houseboat in Alleppey
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106. Kerala Backwaters
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107. Vembanad Lake - Kumarakom
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109. The practice and experience of
‘Yoga’ and ‘Ayurveda’
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111. Ayurveda in Kerala
• Call it a blessing of God, Kerala's
friendly climate, natural abundance
of forests (with a wealth of herbs and
medicinal plants), and the cool
extended monsoon season (June -
November) are best suited for
Ayurveda's curative and restorative
packages.
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113. AYURVEDA & HEALTH CARE
• Kerela has a number of luxury spas that provide
word class facilities and spa treatments to tourists.
• Spas in Kerala offer a perfect blend of Ayurveda and
modern wellness therapies.
• The state has various Ayurveda ashrams that are
practicing the Ayurvedic treatments for a long time.
• Ayurveda,in Kerela today is a popular and is being
used by many as an alternative way of healing the
body mind and soul.
• Some of the Ayurvedic treatments that you may
choose on your tour of Kerela may include Uzhichil,
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116. THE TASTE OF KERALA
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118. VEGETARIAN - SADYA
• Kerela is known for it’s traditional banquet
or sadhya.
• A vegetarian meal served with boiled rice
and a host of side-dishes.
• The sadhya is complemented by payasam.
• Served on a banana leaf.
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121. NON-VEGETERIAN
• Kerelians consume fish,poultry and
meat.
• Mostly prefer FISH along with rice
and curry.
• Main ingredient used is coconut.
• Spices are also used to cook non-
vegeterian food as it is easily
available.
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124. So,
Come from Holand,
Come from Poland,
Come from any land.
If you are looking out, for a
pleasant holiday,
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125. COME to KERALA ! ! !
COME to KERALA ! ! !
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