Current Situation of Tourism Industry in Pakistan. Heavenly places to visit in Pakistan, Types of Tourism, Role of Tourism Industry in Economic Sector of Pakistan and Causes of Decline of Tourism Industry in Pakistan.
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Tourism in pakistan
1. INTRODUCTIONINTRODUCTION
TOURISM :
“Tourism comprises the activities of
persons traveling to, and staying in places
outside their usual environment for not
more than one consecutive year for
leisure, business and other purposes.”
World Tourism Organization.
2. TourismTourism
• is the world’s fastestis the world’s fastest
growing industrygrowing industry
• is an important factor inis an important factor in
the country’s economythe country’s economy
• domestic and foreigndomestic and foreign
tourism in Pakistan istourism in Pakistan is
present at small-scale.present at small-scale.
Satpara lake.. Skardu
RakaposhiLahore Fort
3. DOMESTIC TOURISM
INTERNAL TOURISM
NATIONAL TOURISM
INTERNATIONAL TOURISM
TYPES OF TOURISMTYPES OF TOURISM
4. TOURISM'S CONTRIBUTION TO GDPTOURISM'S CONTRIBUTION TO GDP
PAKISTAN:
The direct contribution of Travel & Tourism to
GDP in 2013 was PKR 704.2bn (3.1% of
GDP).
5. PAKISTAN:
In 2013 the Travel & Tourism sector
supported 3563 thousand jobs which
is 6.2% of total employment.
CONTRIBUTION TO EMPLOYMENTCONTRIBUTION TO EMPLOYMENT
6. HISTORY OF PAKISTAN TOURISM
Member of UNWTO in September 1949
Initially Pakistan Railways was responsible for tourism
matter
In 1956 , transferred to Communications and Transport
Division
In June 1960, was named as Bureau of Tourism
In 1964, was placed under control of CAA and Tourism
PTDC was set up in In March 1970
In September, 2004 it was given status of Ministry of
Tourism
7. A trip through Pakistan is a face-to-face encounterA trip through Pakistan is a face-to-face encounter
with fascinating land ranging from mountains towith fascinating land ranging from mountains to
fertile plains to a vast coastline.fertile plains to a vast coastline.
Pakistan’s unique tourist attractions can bePakistan’s unique tourist attractions can be
classified into…classified into…
a.a. ArchaeologicalArchaeological
b.b. Historical/CulturalHistorical/Cultural
c.c. Northern AreasNorthern Areas
8. Mohenjo-daro
• Mohenjo-daro, literally means the “city of the dead". It is one of the two biggest cities
of the Indus Valley Civilization.
•Known for remarkable construction of the buildings, highly developed drainage system
and elaborate bath area. It was an agricultural city.
Harappa
•An ancient and amazing urban settlement of the prehistoric period, Harappa dates back to
3rd to 2nd millennium B.C.
•Harappa houses an interesting and well-maintained museum that has the finest collection
of artifacts found in the area.
Taxila
•Taxila has over 50 Archaeological sites within its radius of 30 kms. Dhamarajika Stupa
and Monastery (300 BC - 200 AD), Bhir Mound (600-200 BC), Sirkap (200 BC - 600
AD), Jandial Temple (c.250 BC) and Jaulian Monastery (200 – 600 AD) are most
important of these.
9. • Situated on the east bank of the River Ravi, Lahore
is a city full of life and color. It has something for
everyone. Beautiful gardens, historically exotic
forts, mosques and shrines, mughal
architecture and museums, shopping centres,
fairs and festivals all add-up to make Lahore.
Lahore Fort
Jehangir's tomb Shalimar gardensLahore Fort
Lahore the ‘City of Gardens’
10. Karachi
‘Gateway to Pakistan’
• Cosmopolitan Karachi welcomes
people from all parts of the world.
Located on the eastern coast of
the Arabian Sea, it is Pakistan's
busiest etc. It is a city, equipped
with he most modern cinemas,
recreational clubs, hotels and
restaurants. The sea is the
most exciting and romantic
part of Karachi. There are
beautiful beaches at Sandspit,
Sommiani and Hawks Bay
Hawks Bay
Karachi
Port
Quaid’s mausoleum
11. Gilgit
• Elevation 1453.90 meters
• The best season to visit
May to mid October.
• Offers spectacular scenic
beauty, surrounded by
lakes, rivers, glaciers
and high mountains
ranges
• Trout fishing
• Polo matches
• Mountain trekking trips.
• Buddhist Rock Carvings
• Local dialect is Shina.
• Urdu and English also
spoken and understood
12. Hunza
• Ruled by Mirs of Hunza for 960
years.
• Hunzakuts are believed to be the
descendents of five wandering
soldiers of Alexander the Great.
• Karimabad, the capital of Hunza
Valley with miles of terraced
fields and fruit orchards offers a
panoramic view of the Rakaposhi,
Ultar and Balimo peaks.
• Baltit Fort is inhabited by the
ruling family of the Hunza State.
• The Ruby Mines are nearby. A
sales centre located at Aliabad
sells precious and semi-
precious stones and jewellery.
Baltit Fort
13. Skardu
• Amidst a landscape of
towering mountains, deep
gorges, crashing waterfalls
and quiet lakes, Skardu, the
district headquarters of
Baltistan, is situated on the
banks of the mighty river
Indus,
• the entire region is known as
a mountaineers' paradise.
• The five main valleys are
Skardu, Shigar, Khaplu,
Rondu and Kharmang. All
produce apricots, peaches,
pears and apples in such
profusion that this region is
known as the land of
apricots and apples.
14. Murree
• Galliat region is famous for its scenic beauty and
cool temperatures in summer season. Well
connected by an all weathers road, these are the
famous tourist resorts, equally popular in summer &
winter. Bhurban, Patriata and Ayyubia are other
attractions of the tour.
15. Serene Swat
• Lush green valley of Swat offers a unique combination
of history, culture and archaeology as the place was
one of the most important parts of Gandhara
Civilization. Visiting Saidu Sharif in lower, and
Kalam in upper valley while an excursion to Mallam
Jabba is another enchanting experience.
16. Kaghan Valley
• An alpine & panoramic valley, Kaghan is the
best place to enjoy cool weather in the summer
season. Lake Saif-ul-Muluk and plateaus of
Shogran & Lalazar, Naran , Kaghan ,
Mansehra and Balakot are a must see.
17. NATIONAL MUSEUM OF PAKISTAN
Established in 1950 in Frere Hall Building at Karachi
11 galleries in museum including Quranic Gallery
Ancient collections include;
Indus Valley Civilization Artifacts
Gandhara arts
Islamic art
Paintings
Ancient Coins
18. LAHORE MUSEUM
Established in 1894
A Mughal style building
Fine collection of;
Specimens of Mughal and Sikh doorways
Wood work
Musical instruments
Ancient jewellery
Textile, pottery, and armory
19. TAXILA MUSEUM
Located on GT. Road to Peshawar
Famous work of Gandhara art
Sites are dating back to 600BC to 500BC
Depicts ancient Taxila
20. PESHAWAR MUSEUM
Originally called Victoria Memorial Hall
Built in1906-07 in the memory of Queen Victoria
Amalgamated design of British and Mughal art
Largest antiques collection in the world
Its preserves are;
14,101 items of Gandhara art
Coins, dresses, manuscripts, weapons, jewellery,
painting of Mughal era etc
Greco-Buddhist art collection is 4247 pieces
21. LOK VERSA MUSEUM AND
HERITAGE LIBRARY
Located near Shakarparian Hills
Preserves;
living folk and traditional culture of Pakistan
Jewellery
wood work
Metal work, ivory and bone work
22. HINGOL NATIONAL PARK
Covers about 1,650 km²
Largest of National Parks of Pakistan
Lies on the Makran coast in Balochistan
Firstly declared reserved in 1988
23. KIRTHAR NATIONAL PARK
2nd biggest National Park
Habitate for;
5,000 wild goats
About 150 chinkara
Ibexes are 13,155
Reptiles include;
Rock python
Sindh cobra
Royal rat snake etc
24. KHUNJERAB NATIONAL PARK
One of highest altitude parks
Animal species are;
Snow leopard
Marco Polo sheep
Himalayan Ibex
25. HAZARGANJI-CHILTAN
NATIONAL PARK
Lies in the central area of Chilton Hills and HazarGanji
Range
Habitate for:
Chilton wild goat or Markhor
No. of Chilton wild goat is about 800
Carnivores include Red fox
Different species of birds and reptiles
26. AYUBIA NATIONAL PARK
Named after President Ayub Khan
Riding trails, hiking places, picnic spots and motels
Chairlift is available for tourists
Harbors;
Golden eagle, vulture
Sparrow hawk, hill pigeon
Asiatic leopard
Black bear, hill fox etc
27. DEOSAI NATIONAL PARK
Located at 4,114 m.
Millions of flowers and wide variety of butterflies
Natural habitat for;
Himalayan brown bear
Ibex, red fox, wolf
Snow leopard
Himalayan musk deer
Golden eagle
Griffon vulture
Falcon
28. Located in the foothills of the Himalayas
Safe habitate for;
Asiatic leopard
Gray goral
Barking deer
Red fox
MARGALLA HILLS NATIONAL PARK
44. A breathtaking view of Neelam Valley, Kashmir. One of the best tourist
ranges in Pakistan, this valley is a 200km long bow-shaped, deeply forested
region.
46. An awe-inspiring view of Pir Ghaib, Balochistan. Locals here believe in the
myth of the Invisible Saint (Pir Ghaib), who was saved by the Almighty.
48. Fairs and Festivals
‘Basant’ is not only a kite flying event,
but also a cultural festival of traditional
food, dresses, dances and music. Spring
is marked by thousands of colorful kites
dotting the skies of Lahore in the month
of February.
Horse and Cattle Show
Lahore hosts the largest and most
famous cattle festivals in Pakistan.
People from all over gather at the
Fortress Stadium to parade, race
and trade their livestock.
49. SHANDUR MELA (July 7-9)
Polo at the top of the World
Held at Shandur Pass
Reflects culture, traditions of this region
Includes;
Folk music
Dancing
Fishing
Horse back riding
Mountaineering
Hiking and exploring
Trout fishing
50. MELA CHIRAGHAN / MELA SHALIMAR
Celebrated on urs of Sufi poet /saint Shah Hussain
Takes place at in Baghbanpura
Ethnic foods - Gol Gappas, Sweetmeats, Qatlamas etc
Thousands of candles are lit up
Dervishes dance to the tunes of drums
51. WORLD PERFORMING ARTS
The biggest international cultural event
Takes place in Lahore at the Gaddafi Stadium
Reflects Pakistan's cultural tradition in performing arts
52. Takes place in the mid of February
Tourists worldwide come to join in and celebrate it
It decorates Lahore with multicolored kites
Source of tourist attraction
JASHN-E-BAHARAN
53. LOK VIRSA FOLK FESTIVAL
Largest cultural activity in Pakistan
Artisans & performers around world participate
Reflects traditionally rich culture
54. THE SILK ROAD FESTIVAL
Main trading route between south Asia and central Asia
Attracts other silk route countries like;
China, kyrgyzstan, uzbekistan
Tajikistan, kazakhstan
57. Tourism decline in
Pakistan mainly caused
by terrorism.
After 9/11 incident
Afghan war
Terrorist activites
TERRORISMTERRORISM
58. Five Star Hotel
In September 21,2008
Killed foreginers
MARRIOTT HOTEL ATTACK IN
ISLAMABAD
MARRIOTT HOTEL ATTACK IN
ISLAMABAD
59. 8th
May, 2009 in Swat
3 million people are displaced from their
places of residence.
Disturb many natural places
SWAT OPERATIONSWAT OPERATION
60. 3rd
March,2009
8 police men killed
And 6 player injured
Pakistan lost
World cup hosting
and many home
Series.
ATTACK ON SRILANKAN CRICKET
TEAM
ATTACK ON SRILANKAN CRICKET
TEAM
61. In Ziaraat 15 june,2013 attack on
residency.
The residency totally destroyed.
QUAID-E-AZAM RESIDENCY ATTACKQUAID-E-AZAM RESIDENCY ATTACK
62. 23 june,2013. 9 foreign tourist killed five
Ukrainians, three Chinese and a Russian.
Kidnapping of foreign tourist.
TOURIST KILLED IN NANGA PARBATTOURIST KILLED IN NANGA PARBAT
63. According to report Pakistan become the 7th
most dangerous country for travel due to
terrorism and target killing and every country
allow their ambassador to move very limited
area.
http://listtoptens.com/top-10-most-dangerous-countries-in-2014/
PAKISTAN IS DANGEROUS COUNTRYPAKISTAN IS DANGEROUS COUNTRY
64. High priced food, hotel and transportation
has made Pakistan a place that is beyond
the reach and affordability of tourists.
Inflation rate is
Middle class can not afford
HIGH INFLATION RATEHIGH INFLATION RATE
65. Tourism sector is the lack of facilities that
cannot compete the international
standards.
Hotel condition
LACK OF INFRASTRUCTURELACK OF INFRASTRUCTURE
66. Bad road condition
Ground transport system
Rent a cars at very high rate
BAD TRANSPORTATION SYSTEMBAD TRANSPORTATION SYSTEM
67. No subsidies
No awareness conferences
No special festivals
No best policies
No publicity
GOVERNMENT INTERVENTIONGOVERNMENT INTERVENTION
69. Most important step to promote
tourism,when people feel secure then they
prefer to visit Pakistan, because security is
basic need of people all over the world so
we should give security to tourists.
SECURITYSECURITY
70. We should made
several information
centers in our country
to provide guidance to
the visitors , that are
helpful for tourists to
get information for
specific places. Where
these center are
available visitors
prefer those countries.
GUIDANCEGUIDANCE
71. Through publicity we can show most
beautiful places of our country to the world
that attracts tourists to our country and
people want to visit those beautiful places of
our lovely country.
• We should give adds in famous
newspapers.
• Online advertisement.
• Through news channels.
PUBLICITYPUBLICITY
72. Government should provide subsidies to
tourism industry for promoting tourism in
our country , by spending this amount we
can maintain our most beautiful places that
attracts visitors.
SUBSIDIESSUBSIDIES
73. Clean surroundings also can help to
promote tourism. Tourists also want to stay
in an area that is clean, and they prefer the
clean environment to visit, so we should
keep our surroundings clean to promote
tourism for our country.
CLEAN ENVIRONMENTCLEAN ENVIRONMENT
74. • Government should organized special
type of festivals.
• Cultural festivals
• Sports festival
• International sports should held in
Pakistan.
ORGANIZED FESTIVALORGANIZED FESTIVAL
75. PROJECTS FOR THE PROMOTION OF
TOURISM
Purchased 16-Kanals for service area at
Khajut
Installation of chairlift/cable car system at Fort
Monroe
Construction of Hotel/Tourist facilities
at Bahawalpur
Mangla View Resort (Pvt.) Ltd.
Islamabad Club
Launching of Government Tourism Website
and Many More…
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.
The world’s highest mountain ranges exist in this country. They include the Himalayas and HinduKush range in which four mountains are present in the list of 14 highest peaks in the world. K-2, the world’s second highest peak, is also located in Pakistan.