The document discusses the significance of tourism in Pakistan, highlighting its contributions to the economy, historical context, and various attractions across the country. It elaborates on the types of tourism, prominent tourist sites, and the impact of terrorism on the decline of the tourism sector in recent years. The document also suggests steps to promote tourism through improved security, infrastructure, and publicity initiatives.

1. INTRODUCTIONINTRODUCTION
TOURISM :
“Tourism comprises the activities of
persons traveling to, and staying in places
outside their usual environment for not
more than one consecutive year for
leisure, business and other purposes.”
World Tourism Organization.

2. TourismTourism
• is the world’s fastestis the world’s fastest
growing industrygrowing industry
• is an important factor inis an important factor in
the country’s economythe country’s economy
• domestic and foreigndomestic and foreign
tourism in Pakistan istourism in Pakistan is
present at small-scale.present at small-scale.
Satpara lake.. Skardu
RakaposhiLahore Fort

3.  DOMESTIC TOURISM
 INTERNAL TOURISM
 NATIONAL TOURISM
 INTERNATIONAL TOURISM
TYPES OF TOURISMTYPES OF TOURISM

4. TOURISM'S CONTRIBUTION TO GDPTOURISM'S CONTRIBUTION TO GDP
PAKISTAN:
The direct contribution of Travel & Tourism to
GDP in 2013 was PKR 704.2bn (3.1% of
GDP).

5. PAKISTAN:
In 2013 the Travel & Tourism sector
supported 3563 thousand jobs which
is 6.2% of total employment.
CONTRIBUTION TO EMPLOYMENTCONTRIBUTION TO EMPLOYMENT

6. HISTORY OF PAKISTAN TOURISM
 Member of UNWTO in September 1949
 Initially Pakistan Railways was responsible for tourism
matter
 In 1956 , transferred to Communications and Transport
Division
 In June 1960, was named as Bureau of Tourism
 In 1964, was placed under control of CAA and Tourism
 PTDC was set up in In March 1970
 In September, 2004 it was given status of Ministry of
Tourism

7. A trip through Pakistan is a face-to-face encounterA trip through Pakistan is a face-to-face encounter
with fascinating land ranging from mountains towith fascinating land ranging from mountains to
fertile plains to a vast coastline.fertile plains to a vast coastline.
Pakistan’s unique tourist attractions can bePakistan’s unique tourist attractions can be
classified into…classified into…
a.a. ArchaeologicalArchaeological
b.b. Historical/CulturalHistorical/Cultural
c.c. Northern AreasNorthern Areas

8. Mohenjo-daro
• Mohenjo-daro, literally means the “city of the dead". It is one of the two biggest cities
of the Indus Valley Civilization.
•Known for remarkable construction of the buildings, highly developed drainage system
and elaborate bath area. It was an agricultural city.
Harappa
•An ancient and amazing urban settlement of the prehistoric period, Harappa dates back to
3rd to 2nd millennium B.C.
•Harappa houses an interesting and well-maintained museum that has the finest collection
of artifacts found in the area.
Taxila
•Taxila has over 50 Archaeological sites within its radius of 30 kms. Dhamarajika Stupa
and Monastery (300 BC - 200 AD), Bhir Mound (600-200 BC), Sirkap (200 BC - 600
AD), Jandial Temple (c.250 BC) and Jaulian Monastery (200 – 600 AD) are most
important of these.

9. • Situated on the east bank of the River Ravi, Lahore
is a city full of life and color. It has something for
everyone. Beautiful gardens, historically exotic
forts, mosques and shrines, mughal
architecture and museums, shopping centres,
fairs and festivals all add-up to make Lahore.
Lahore Fort
Jehangir's tomb Shalimar gardensLahore Fort
Lahore the ‘City of Gardens’

10. Karachi
‘Gateway to Pakistan’
• Cosmopolitan Karachi welcomes
people from all parts of the world.
Located on the eastern coast of
the Arabian Sea, it is Pakistan's
busiest etc. It is a city, equipped
with he most modern cinemas,
recreational clubs, hotels and
restaurants. The sea is the
most exciting and romantic
part of Karachi. There are
beautiful beaches at Sandspit,
Sommiani and Hawks Bay
Hawks Bay
Karachi
Port
Quaid’s mausoleum

11. Gilgit
• Elevation 1453.90 meters
• The best season to visit
May to mid October.
• Offers spectacular scenic
beauty, surrounded by
lakes, rivers, glaciers
and high mountains
ranges
• Trout fishing
• Polo matches
• Mountain trekking trips.
• Buddhist Rock Carvings
• Local dialect is Shina.
• Urdu and English also
spoken and understood

12. Hunza
• Ruled by Mirs of Hunza for 960
years.
• Hunzakuts are believed to be the
descendents of five wandering
soldiers of Alexander the Great.
• Karimabad, the capital of Hunza
Valley with miles of terraced
fields and fruit orchards offers a
panoramic view of the Rakaposhi,
Ultar and Balimo peaks.
• Baltit Fort is inhabited by the
ruling family of the Hunza State.
• The Ruby Mines are nearby. A
sales centre located at Aliabad
sells precious and semi-
precious stones and jewellery.
Baltit Fort

13. Skardu
• Amidst a landscape of
towering mountains, deep
gorges, crashing waterfalls
and quiet lakes, Skardu, the
district headquarters of
Baltistan, is situated on the
banks of the mighty river
Indus,
• the entire region is known as
a mountaineers' paradise.
• The five main valleys are
Skardu, Shigar, Khaplu,
Rondu and Kharmang. All
produce apricots, peaches,
pears and apples in such
profusion that this region is
known as the land of
apricots and apples.

14. Murree
• Galliat region is famous for its scenic beauty and
cool temperatures in summer season. Well
connected by an all weathers road, these are the
famous tourist resorts, equally popular in summer &
winter. Bhurban, Patriata and Ayyubia are other
attractions of the tour.

15. Serene Swat
• Lush green valley of Swat offers a unique combination
of history, culture and archaeology as the place was
one of the most important parts of Gandhara
Civilization. Visiting Saidu Sharif in lower, and
Kalam in upper valley while an excursion to Mallam
Jabba is another enchanting experience.

16. Kaghan Valley
• An alpine & panoramic valley, Kaghan is the
best place to enjoy cool weather in the summer
season. Lake Saif-ul-Muluk and plateaus of
Shogran & Lalazar, Naran , Kaghan ,
Mansehra and Balakot are a must see.

17. NATIONAL MUSEUM OF PAKISTAN
 Established in 1950 in Frere Hall Building at Karachi
 11 galleries in museum including Quranic Gallery
 Ancient collections include;
Indus Valley Civilization Artifacts
 Gandhara arts
 Islamic art
Paintings
Ancient Coins

18. LAHORE MUSEUM
 Established in 1894
 A Mughal style building
 Fine collection of;
Specimens of Mughal and Sikh doorways
 Wood work
Musical instruments
 Ancient jewellery
 Textile, pottery, and armory

19. TAXILA MUSEUM
 Located on GT. Road to Peshawar
 Famous work of Gandhara art
 Sites are dating back to 600BC to 500BC
 Depicts ancient Taxila

20. PESHAWAR MUSEUM
 Originally called Victoria Memorial Hall
 Built in1906-07 in the memory of Queen Victoria
 Amalgamated design of British and Mughal art
 Largest antiques collection in the world
 Its preserves are;
14,101 items of Gandhara art
Coins, dresses, manuscripts, weapons, jewellery,
painting of Mughal era etc
 Greco-Buddhist art collection is 4247 pieces

21. LOK VERSA MUSEUM AND
HERITAGE LIBRARY
 Located near Shakarparian Hills
 Preserves;
 living folk and traditional culture of Pakistan
 Jewellery
 wood work
 Metal work, ivory and bone work

22. HINGOL NATIONAL PARK
 Covers about 1,650 km²
 Largest of National Parks of Pakistan
 Lies on the Makran coast in Balochistan
 Firstly declared reserved in 1988

23. KIRTHAR NATIONAL PARK
 2nd biggest National Park
 Habitate for;
 5,000 wild goats
 About 150 chinkara
 Ibexes are 13,155
 Reptiles include;
 Rock python
 Sindh cobra
 Royal rat snake etc

24. KHUNJERAB NATIONAL PARK
 One of highest altitude parks
 Animal species are;
Snow leopard
Marco Polo sheep
Himalayan Ibex

25. HAZARGANJI-CHILTAN
NATIONAL PARK
 Lies in the central area of Chilton Hills and HazarGanji
Range
 Habitate for:
Chilton wild goat or Markhor
No. of Chilton wild goat is about 800
Carnivores include Red fox
Different species of birds and reptiles

26. AYUBIA NATIONAL PARK
 Named after President Ayub Khan
 Riding trails, hiking places, picnic spots and motels
 Chairlift is available for tourists
 Harbors;
Golden eagle, vulture
Sparrow hawk, hill pigeon
Asiatic leopard
Black bear, hill fox etc

27. DEOSAI NATIONAL PARK
 Located at 4,114 m.
 Millions of flowers and wide variety of butterflies
 Natural habitat for;
Himalayan brown bear
Ibex, red fox, wolf
Snow leopard
Himalayan musk deer
Golden eagle
Griffon vulture
Falcon

28.  Located in the foothills of the Himalayas
 Safe habitate for;
Asiatic leopard
Gray goral
Barking deer
Red fox
MARGALLA HILLS NATIONAL PARK

29. The breath-taking,
Stupendous
Down to Earth spots in
Pakistan

30. This is Kalash Valley, Chitral. Where the Nuristani people of Kalash speak
‘kalashamondr’.

31. This is Kalam Valley, Swat. A tourist hot-spot, labeled as ‘mini-Europe’ by
many.

32. These Mud volcanoes can be found in different regions of Balochistan. This
particular one rests in Hingol, Balochistan.

33. This is the exotic Ghizer River in Gilgit-Baltistan. Wrapped around lush,
green and pleasant landscapes.

34. The Rakaposhi-Haramosh Mountains, Karakoram. Amongst the largest in
the world, these mountains are a trekker’s fantasy.

35. Hunza Valley,
Gilgit-
Balistan. The
Burushaski
speaking
locals live a
happy,
peaceful life
amidst cold
weathers.

36. The Katas Raj Temple in Chakwal, Punjab. Remains of the Buddhist Stupa,
the Katas site houses the Satgraha, a group of seven ancient temples.

37. Cape Monze or locally known as Ras Muari, the Cape Mount Beach floats
near the Gadani Beach, Balochistan.

38. The Hingol National Park in Hingol, Balochistan. Home to exotic wildlife, the
Hingol National Park is a stupendous tourist spot.

39. A view of the frozen sunset captured in Shandur Lake, Gilgit-Baltistan.

40. This astounding, lush green tourist spot is Arang Kel, Azad Kashmir. Located
on an altitude of 8,379 feet.

41. Dharam Sar Lake, Kaghan Valley. Resting in the Mansehra district of KPK

42. The double-bed waterfall rests in Sajikot, Khyber Pakhtunkhwa.

43. This tourism deprived sight is known as Moola Chotok in Khuzdar,
Balochistan.

44. A breathtaking view of Neelam Valley, Kashmir. One of the best tourist
ranges in Pakistan, this valley is a 200km long bow-shaped, deeply forested
region.

45. Attabad
Lake
Hunza
Valley.
locally
known as
the Gojal
Lake.

46. An awe-inspiring view of Pir Ghaib, Balochistan. Locals here believe in the
myth of the Invisible Saint (Pir Ghaib), who was saved by the Almighty.

47. Events

48. Fairs and Festivals
‘Basant’ is not only a kite flying event,
but also a cultural festival of traditional
food, dresses, dances and music. Spring
is marked by thousands of colorful kites
dotting the skies of Lahore in the month
of February.
Horse and Cattle Show
Lahore hosts the largest and most
famous cattle festivals in Pakistan.
People from all over gather at the
Fortress Stadium to parade, race
and trade their livestock.

49. SHANDUR MELA (July 7-9)
Polo at the top of the World
 Held at Shandur Pass
 Reflects culture, traditions of this region
 Includes;
Folk music
Dancing
Fishing
Horse back riding
Mountaineering
Hiking and exploring
Trout fishing

50. MELA CHIRAGHAN / MELA SHALIMAR
 Celebrated on urs of Sufi poet /saint Shah Hussain
 Takes place at in Baghbanpura
 Ethnic foods - Gol Gappas, Sweetmeats, Qatlamas etc
 Thousands of candles are lit up
 Dervishes dance to the tunes of drums

51. WORLD PERFORMING ARTS
 The biggest international cultural event
 Takes place in Lahore at the Gaddafi Stadium
 Reflects Pakistan's cultural tradition in performing arts

52.  Takes place in the mid of February
 Tourists worldwide come to join in and celebrate it
 It decorates Lahore with multicolored kites
 Source of tourist attraction
JASHN-E-BAHARAN

53. LOK VIRSA FOLK FESTIVAL
 Largest cultural activity in Pakistan
 Artisans & performers around world participate
 Reflects traditionally rich culture

54. THE SILK ROAD FESTIVAL
 Main trading route between south Asia and central Asia
 Attracts other silk route countries like;
China, kyrgyzstan, uzbekistan
Tajikistan, kazakhstan

55. 0
5
10
15
20
25
30
35
PLACES OF INTEREST TO FOREIGN
TOURISTS

56. WHY TOURISM DECLINED IN
PAKISTAN?
WHY TOURISM DECLINED IN
PAKISTAN?

57.  Tourism decline in
Pakistan mainly caused
by terrorism.
 After 9/11 incident
 Afghan war
 Terrorist activites
TERRORISMTERRORISM

58.  Five Star Hotel
 In September 21,2008
 Killed foreginers
MARRIOTT HOTEL ATTACK IN
ISLAMABAD
MARRIOTT HOTEL ATTACK IN
ISLAMABAD

59.  8th
May, 2009 in Swat
 3 million people are displaced from their
places of residence.
 Disturb many natural places
SWAT OPERATIONSWAT OPERATION

60.  3rd
March,2009
 8 police men killed
And 6 player injured
 Pakistan lost
World cup hosting
and many home
Series.
ATTACK ON SRILANKAN CRICKET
TEAM
ATTACK ON SRILANKAN CRICKET
TEAM

61.  In Ziaraat 15 june,2013 attack on
residency.
 The residency totally destroyed.
QUAID-E-AZAM RESIDENCY ATTACKQUAID-E-AZAM RESIDENCY ATTACK

62.  23 june,2013. 9 foreign tourist killed five
Ukrainians, three Chinese and a Russian.
 Kidnapping of foreign tourist.
TOURIST KILLED IN NANGA PARBATTOURIST KILLED IN NANGA PARBAT

63.  According to report Pakistan become the 7th
most dangerous country for travel due to
terrorism and target killing and every country
allow their ambassador to move very limited
area.
http://listtoptens.com/top-10-most-dangerous-countries-in-2014/
PAKISTAN IS DANGEROUS COUNTRYPAKISTAN IS DANGEROUS COUNTRY

64.  High priced food, hotel and transportation
has made Pakistan a place that is beyond
the reach and affordability of tourists.
 Inflation rate is
 Middle class can not afford
HIGH INFLATION RATEHIGH INFLATION RATE

65.  Tourism sector is the lack of facilities that
cannot compete the international
standards.
 Hotel condition
LACK OF INFRASTRUCTURELACK OF INFRASTRUCTURE

66.  Bad road condition
 Ground transport system
 Rent a cars at very high rate
BAD TRANSPORTATION SYSTEMBAD TRANSPORTATION SYSTEM

67.  No subsidies
 No awareness conferences
 No special festivals
 No best policies
 No publicity
GOVERNMENT INTERVENTIONGOVERNMENT INTERVENTION

68. STEPS TO PROMOTE TOURISMSTEPS TO PROMOTE TOURISM

69. Most important step to promote
tourism,when people feel secure then they
prefer to visit Pakistan, because security is
basic need of people all over the world so
we should give security to tourists.
SECURITYSECURITY

70. We should made
several information
centers in our country
to provide guidance to
the visitors , that are
helpful for tourists to
get information for
specific places. Where
these center are
available visitors
prefer those countries.
GUIDANCEGUIDANCE

71. Through publicity we can show most
beautiful places of our country to the world
that attracts tourists to our country and
people want to visit those beautiful places of
our lovely country.
• We should give adds in famous
newspapers.
• Online advertisement.
• Through news channels.
PUBLICITYPUBLICITY

72. Government should provide subsidies to
tourism industry for promoting tourism in
our country , by spending this amount we
can maintain our most beautiful places that
attracts visitors.
SUBSIDIESSUBSIDIES

73. Clean surroundings also can help to
promote tourism. Tourists also want to stay
in an area that is clean, and they prefer the
clean environment to visit, so we should
keep our surroundings clean to promote
tourism for our country.
CLEAN ENVIRONMENTCLEAN ENVIRONMENT

74. • Government should organized special
type of festivals.
• Cultural festivals
• Sports festival
• International sports should held in
Pakistan.
ORGANIZED FESTIVALORGANIZED FESTIVAL

75. PROJECTS FOR THE PROMOTION OF
TOURISM
 Purchased 16-Kanals for service area at
Khajut
 Installation of chairlift/cable car system at Fort
Monroe
 Construction of Hotel/Tourist facilities
at Bahawalpur
 Mangla View Resort (Pvt.) Ltd.
 Islamabad Club
 Launching of Government Tourism Website
and Many More…

76. Thank
You!