William G. Wright is a regional/local restaurant marketing manager/director with over 10 years of experience in marketing, public relations, website development, social media, and event planning for restaurants. He has worked as the Marketing Manager for Tomco LLC (Sonic Drive-Ins) in Metro Atlanta since 2008, where he is responsible for marketing, PR, and website development for 10 locations. Wright has also organized over 800 community events and maintains active social media presences.
1. WILLIAM G. WRIGHT
5060 Meadow Creek Drive Cumming, GA 30028 (770) 337-5510 billywright@hotmail.com
REGIONAL / LOCAL RESTAURANT MARKETING MANAGER / DIRECTOR
Resourceful and results-driven professional with excellent qualifications to lead and support projects and activities
involving marketing, communications, public relations, advertising, website development and maintenance, social
media, and event organization and participation. Skilled at working effectively independently and collaboratively
as part of a team to accomplish goals and to exceed expectations. Self-motivated with exceptional interpersonal
skills to establish rapport and productive working relationships with customers, team members, and management.
AREAS OF STRENGTH
Marketing / PR / Communications Promotions/Marketing Initiatives Brand Development/Awareness
Community Involvement/Relations Generating New/Repeat Business Social Media Tools and Outlets
Marketing Material/Publications Traditional and Digital Marketing Sales / Business Development
Public Speaking/Presentations/MC Event Planning and Management Building Relationships/Rapport
PROFESSIONAL EXPERIENCE
Marketing Manager / PR Representative, Tomco LLC (Sonic Drive-Ins), Metro Atlanta, GA 2008 – Present
Directly responsible for applying leadership, innovative, and extensive market and industry knowledge to manage
local restaurant marketing, public relations, and website development and management. Accountable for building
web based marketing information and training for restaurants, store managers, and crews as well as for improving
operations and local store marketing. Established and maintain a strong social media presence for all locations.
Accountable for marketing, public relations, website develop and management, serving as master of ceremony at
local public events, advertising, and developing publications for 10 restaurants located in metro Atlanta area.
Designed and executed a specific marketing plan for each store aimed at building positive sales growth as well as
developed a website for 10 Sonic restaurants which has driven progressive visitation and continuous upgrades.
Organize several local store marketing and community outreach events on a weekly basis and participate in local
co-promotions with organizations such as Wal-Mart, Home Depot, Lowes, Coca Cola, and government entities.
Developed and maintain close working relationships with approximately 42 metro Atlanta high schools, middle
schools, elementary schools, and community colleges as well as personally participate in school events weekly.
Participated in and coordinated over 800 events for Metro Atlanta, charitable organizations, local schools and sports
organizations, city and community events, Sonic promotions, and public service organizations since 2008.
Fully accountable for the design and publication of hundreds of original publications, coupons, newsletters, flyers,
and promotional specialty items that have been mass produced to promote all of Tomco’s stores and products.
Established positive working relationships with local recruiting services such as Monster.com, AJC Jobs, Yahoo
HotJobs.com, Americas Job Bank, etc. and conducted 15 plus job fairs at local schools and universities.
Personally provide a promotional trailer to transport to all local promotions. Provide DJ equipment and services,
public address system, on site inflatable, costumes, specialty lighting, promotional banners, and road signs.
Additional Experience:
Marketing Director / Recruiting Director, Jaco Foods, Inc. (Sonic Drive-Ins), North Atlanta, GA (2001 – 2007)
EDUCATION
General Business / Marketing, Mississippi State University, Starkville, MS
Training: Manager in Training Program – Sonic Drive-In Restaurants (2001) and Zig Ziegler Sales Certificate
Computer / Skills: Microsoft Office (Word/Excel/PowerPoint/Publisher/Outlook), MS Digital Image, Photoshop,
Lightroom, Facebook, Twitter, Linked In, Website Development/Maintenance, Event Photographer (Digital/Film),
Social Media Implementation/Promotion, Publications (Newsletters/Flyers/Etc.), and Direct Mail/Email Marketing