Little Black Dress Marketing is a social media marketing agency founded in 2011. It provides social media strategy and execution services to help businesses grow their customer base and build loyal online communities. Services include developing Facebook, Twitter and other social profiles, custom tabs and ads, as well as training. Past clients include restaurants, brands and authors. Client case studies demonstrate increases in likes, followers, check-ins and other metrics.
1. Little Black Dress Media...Company Credentials
A "Little Black Dress" is essential to a complete wardrobe...
as is Social Media to the success of your business!
2. Profile
v Little Black Dress Marketing launched in October 2011 by a
veteran Marketing & Advertising Professional.
v Founded on the principle of delivering professional Social Media
Marketing to small business owners.
v Providing in-person consulting and face-to-face analysis of
business growth with its customers.
v My marketing strategy is simple - I will dedicate time and
expertise that will spark interest to your potential customers/
clients through social media.
3. Areas of Expertise
I will develop a social media strategy in line with your business
objectives and provide the tactical execution to dramatically
increase visibility, your customer base and build a loyal community
of followers and social authority.
² Company Page/Profile Development
² Custom Tabs
² Social Media Management
² Ad Campaign
Management
² Social Media Training
4. Clients
Marianne Williamson
*Includes
current
and
past
clients
5. Account Insights!
A "Little Black Dress" is essential to a complete wardrobe...
as is Social Media to the success of your business!
6. The Galley Restaurant
• Develop and maintain custom social media business profiles/
pages on various social networks (Facebook/Twitter/Google+/
Foursquare/YouTube/Gowalla etc.)
• Develop and manage custom PPC ad campaigns
• Responsible for weekly ‘posts’ and responding to fan comments,
across networks
• Update and Manage all existing digital listings
• Facebook: 3,282% Increase in Page Likes over 11 week span
• Foursquare: 48% Increase in Average Monthly Check In’s
• Foursquare: 97% New Visitor Check-In’s
• Twitter: 77% Increase in Followers
7. Fatburger (Franchisee: Ladera Culver Foods)
• Created a custom Facebook identity for five retail locations in Los
Angeles. Currently over 1,000 Page Likes
• Responsible for weekly Facebook ‘posts’ and responding to fan
comments
• Established Foursquare identity to attract new customers while
encouraging current clients to return. Responsibilities include
management of check-in specials, friend requests, profile updates
and posts
• Developed and managed custom PPC ad campaigns
8. Fatburger (Franchisee: Titan Simplex of Arizona)
• Created custom Facebook Pages for four retail locations in Arizona
• Established Foursquare identity to attract new customers while
encouraging current clients to return
• Provided virtual social media training
• Developed and managed custom PPC ad campaigns
9. Marianne Williamson
• Primary goal of social media was to raise awareness and increase
attendance to speaking engagements, weekly radio show and
workshops
• Responsibilities included a combination of social media
management, digital and print advertising , e-mail marketing and
blogger relations
• Facebook: approximately more then 39,000 new Likes (36%
increase) in four month span
• Increased workshop ticket sales by 300% (compared to previous
company events)
• Incorporated live broadcast streaming and on-demand video as an
additional viewing option for workshop; thereby significantly
increasing total viewers, demographic reach and revenue
• Developed and managed custom PPC ad campaigns
10. Thank You!
A "Little Black Dress" is essential to a complete wardrobe...
as is Social Media to the success of your business!