Samantha Williams is seeking a career in marketing. She has a Bachelor's degree in Public Relations and Journalism and is pursuing an MBA in Marketing. She has worked in marketing and sales roles for Compuware Arena, including directing group sales and coordinating marketing strategies. She also has internship experience in marketing, public relations, and advertising.

1. Samantha Williams
Wixom, MI 48393
Phone: (313) 676-7413 LinkedIn http://www.linkedin.com/pub/samantha-williams/1a/a69/861
Education WALSH COLLEGE, NOVI
Master of Business Administration, concentration in Marketing
Expected Graduation 2015
EASTERN MICHIGAN UNIVERSITY, YPSILANTI
Bachelor of Arts in Public Relations/Journalism
Minor in Marketing, concentration in Advertising
Honors /Awards  American Advertising Federation Student Chapter President  Ethos Week Committee Leader 2010
& Scholarly  Dean’s Board of Student Advisors 2010 & 2011  Grade Grievance Committee Member 2010
Activities   National Student Advertising Competition State Farm Campaign 2010; JCPenney Campaign 2011
 Recipient of the annual Sassco Creativity Award for Excellence in Advertising  Dean’s List (2008-2011)
Employment Director of Group Sales 06/12 to Present
History Compuware Arena/The Plymouth Whalers, Plymouth, MI
Work closely with the Director of Marketing on Whalers game night & summer drive-in marketing strategies and
promotions. Responsible for but not limited to: ticket sales including group sales, pre-game & intermission team skates,
school and church-based anthem program, Vet of the Game program, social media initiatives, sponsorship, networking
and community relationship-building, direct mail solicitations, fundraising initiatives, web design including promo
boxes and weekly e-blasts
Marketing Sales Administrator; Front Office Coordinator 08/11 to 7/12
Compuware Arena/The Plymouth Whalers, Plymouth, MI
Responsible for but not limited to: management & administrative duties, Whalers & summer drive-in marketing and
sales including strategy, evaluation, branding, client to sponsor relationship-building, selling sponsorships, social
media, hockey game night operations including promotions, event marketing, execution
Student Assistant for the College of Business 06/10 to 04/11
Eastern Michigan University Marketing Department
Responsible for but not limited to: assist with marketing research, giving input on marketing strategies, interacting with
marketing professors and work on related projects, performing all clerical and administrative tasks, proofread professor’s work,
grade tests and assignments and help professors with any industry- related research or proposals
Degree Marketing & PR Consultant, Volunteer 01/11 to 04/11
Experience Ann Arbor 4-H program, Ann Arbor, MI
Create promotional material for outreach; Design a marketing plan; Design and implement a
Visibility campaign to help increase enrollment and awareness for volunteers and students
Account Intern 01/11 to 04/11
Brandworks Advertising, Ann Arbor, MI
Research and generate leads; Brainstorm “big ideas” for client campaigns; Client interface; Social media development; New
business development; Prep and attend client meetings; Work with Freelance staff to meet client expectations and deadlines
Marketing & PR Consultant, Intern 01/11 to 04/11
Ambassadorial and Consular Corps Liaison Office, Ypsilanti, MI
Event planning for both ACCLO and CCM events; Generating PR for the events or for the ACCLO office; Creating and
distributing advertisements; Helped develop a campaign to build awareness and involvement in the ACCLO office
Vice President 2009-2010/President 2010/2011 04/09 to 04/11
Student Advertising Association, AAF Student College Chapter, Ypsilanti, MI
Networking with Adcraft Club of Detroit and Adcraft PM; Promotion of SAA; Negotiate partnerships with local businesses;
Organize tours for agencies and firms to gain industry insight; Competed twice in the NSAC; Attend marketing conferences and
seminars; community service; Affiliated with 313 Digital, Adcraft Club of Detroit and Ann Arbor Ad Club
Competencies Microsoft Excel, Word, Outlook, Publisher, InDesign, Photo Shop, PowerPoint, Time Management, Relationship
Building, Leadership, Communication, Multi-Tasking, Strategic Planning, Advertising Sales, Group Sales, Sponsorship,
Fundraising, Event Planning, Promotions