1. CareerProfile:
Experienced and seasoned senior-level professional with demonstrated expertise in the areas of Finance,
Operations, and Resource Management in the real estate and construction industry. Result-oriented executive
with a proven track record of achieving exemplary results and achieving significant process improvements
resulting to better efficiencies through reengineering, organizational development and leadership expertise.
Experiences:
AYALA LAND INC, Makati, Philippines 1986 to Present
One of the Philippines’ leading property developers of fully integrated, large-scale, masterplanned,
sustainable mixed-use communities in the Philippines, offering full line end-to-end real estate products –
ranging from residential, retail and office developments, as well as hotels and island resorts, to construction
and property management services.
Makati Development Corporation, Taguig, Philippines 2006 to Present
Ayala Land Inc’s construction arm, a full-scale, turnkey company providing Engineering, Procurement,
Construction and Construction Management (EPC/CM) services.
Head, Construction Operations Support Group and General Manager of 2014 to Present
MDC Equipment Solutions Inc. and MDC ConQrete Inc.
Supports construction operation requirements on Formworks, Precast, Equipment, Ready-Mixed Concrete
and Landscaping services by ensuring correct methodology, availability of materials and equipment for
proper project execution.
Selected Achievements:
 Led the spin-off Equipment & Concrete Batch Plant Division into two (2) separate subsidiaries
namely MDC Equipment Solutions Inc. (MEQ) and MDC ConQrete Inc. (MCI) for better control and
operational efficiencies.
 Expanded MDC capability through the establishment of the Special Foundation Unit of MEQ
 Supported introduction of new construction methodologies on equipment and building systems.
CFO & Head, Corporate Resources & Finance Group 2006 to 2013
Served as a Business Partner of the President by providing relevant value-adding information and
financial solutions, proper management and control of assets & resources,efficient and effective
procurement and creating a conducive working environment for all employees. Concurrently headed the
Finance, Procurement,Human Resources,Process Improvement & Control and Internal Audit divisions
of the company
Selected Achievements:
 Spearheaded MDC’s Transformation program in 2010 focusing on project execution and
organizational development for the company to become a full scale Engineering, Procurement,
Construction and Construction Management (EPC/CM) company through the integration of the CM
function into MDC.
 Led the financial viability of MDC’s Modernization program in 2012 which include investment in
Precast, Formworks, Batch Plants and Equipment.
JESUS FELIX V.
GONONG, CPA
Unit 2811 Aston Towers
Serendra Two BGC, Taguig
T 02-717-5500 loc 505
M 0917-8994015
gonong.jefel@ayalaland.com.ph

2.  Developed ALI’s Construction Procurement Manual to ensure the timely delivery and start of
projects aligned with ALI’s speed to market strategy
 Institutionalized the “Spend Management Program” across Ayala Land.Group of Companies to
identify opportunities for cost savings.
 Appointed as BidCom Chairman to ensure that the supply chain management in MDC is fair,
equitable, transparent, competitive and cost-effective.
 Assumed the role of MDC’s Chief Audit Executive in 2008 ensuring that the Enterprise Wide Risk
Management (EWRM) program of MDC is implemented, monitored and managed properly
especially at the operations level.
 Led the study and implementation of MDC’s new contracting model
 Instrumental in leading the company to join the Elite Top 100 Corporations in the Philippines for the
year 2013 and also becoming the #1 Construction Firm since 2011.
 Delivered annual remarkable financial performances since 2006 posting 26% Rev CAGR (P4.5b to
P25.1b) and 28% in NIAT (P301m to P1.56b).
 Revitalized MDC Corporate Branding to adapt to the requirement of the business and enhance
competitiveness.
— Refreshed Corporate Logo
— New Vision-Mission Operating Principles (VMOP)
Other positions handled in the Ayala Group of Companies
 CFO, Ayala Property Management Corp. (APMC), 2003 – 2006
— Ayala Property Management Corporation (APMC) is a wholly owned subsidiary of Ayala Land, Inc .
engaged in integrated property management services including building administration and maintenance,
lease administration activities, commercial centerand subdivision maintenance, and special technical
services. It continues to provide property management services for shopping centers,subdivision,parking
structures,waterworks operations and otherproperties developed by Ayala Land and its subsidiaries.
 CFO, Mall Group (Market Market, Trinoma, & Metropoint), 2001 - 2003
 Concurrent, MIS Head, & Audit Head, ALI Commercial Centers Group (CCG), 2001-2003
 CFO, Leisure & Allied Industries (Timezone), 1998-2001
— A joint undertaking between Ayala Land Inc., and the Australian-based Leisure and Allied Industries,Pty.
(LAI Australia). LAI Australia was established in 1958 and presently operates over 170 Family
Entertainment Centers (FECs) using the brand name TIMEZONE in sites as varied as Australia, New
Zealand, Indonesia,Singapore, India & Vietnam.
 Senior Analyst, ALI Control & Analysis, 1998
 Deputy CFO, CPAC Monier, 1997 – 1998
— A leading local manufacturer of concrete roof tiles, fittings and accessories and provider of complete
roofing solutions.The company is a joint venture between Lafarge of France and Siam Cement Group of
Thailand. To date, it produces the world-renowned range of CPAC MONIER roof tiles which are widely
sold in 40 countries.
 Chief Accountant, LPHI (now Avida), 1993-1997
— A wholly owned subsidiary of Ayala Land, Inc. providing real estate development services for the middle
income housing segment. Avida Land properties can be divided into Land and Houses,Condominiums and
Communities, with project in Antipolo, Batangas,Laguna, Makati and Cebu.
 Senior Cost Analyst, ALI Project Development Group, 1989-1993
 Internal Auditor, Ayala Corporation, 1986-1989
— Ayala is the holding company of one of the largest and most diversified business groups in the Philippines
with businesses in real estate, financial services,telecommunications, water and used water services,
electronics manufacturing services, automotive dealership and distributorship,business process outsourcing,
power, and transport infrastructure.

3. Competencies / Expertise:
Strategic Thinking & Entrepreneurship
 Consistently seeks and pursues opportunities for business growth.
 Understands key business issues and relationships relevant to achieving a long-range goal or vision.
 Contributes to development of corporate strategic plans and SBU plans that commit to a course of
action to accomplish a long-range goal or vision.
 Develops plans after analyzing alternatives based on logical assumptions and facts, and considering
available resources, constraints, and organization values.
 Understands and applies the knowledge and resources of the business, including market, industry, and
regulatory conditions in which the business operates.
 Exercises judgment in business decisions in a way that balances risks and benefits, short and long
term implications, and achieves strategic and financial results, based on logical assumptions, factual
information, and considers resources and constraints.
Financial Expertise
 Makes strategic and operational planning decisions based on prudent financial analysis, using
practical accounting and financial control tools together with business knowledge
 Establishes financial planning process to deliver the organization’s strategic objectives, including:
— Financial strategy to ensure sustainable finances
— Budget process to ensure financial balance
 Evaluates and advises on the impact of long range planning, introduction of new programs/ strategies
and regulatory action
 Ensures that effective internal controls are in place and ensure compliance with GAAP and local
regulatory laws and rules for financial and tax reporting.
 Directs and oversee all aspects of the Finance & Accounting functions of the organization.
Executive Leadership
 Sets goals that are realistic and achievable. Ensures objectives and performance metrics are clear and
keeps the team focused on key result areas.
 Inspires and motivates people toward organizational goal achievement by using appropriate
interpersonal styles and methods, and providing support.
 Thinks and acts with a corporate perspective in making key decisions for the good of the company.
Able to make trade-offs between various SBU/Group considerations for the corporate good.
Education:
University of the Philippines, Master in Business Administration, 1994
Manila, Philippines
San Beda College, Bachelor of Science in Commerce Major in Accounting, 1984
Manila, Philippines
Notable Trainings Attended:
Harvard Ayala-LEAP (Ayala LEadership Acceleration Program), 2012
American Management Association, Executive Leadership Series, 2006
 Developing Executive Leadership
 Critical Thinking: A New Paradigm for Real Performance
 The Voice of Leadership: How Leaders Inspire, Influence & Achieve Results