2. About ‘Herts Corner’
Herts corner is a footballing magazine which will be based around
football clubs in Hertfordshire.
Our magazine will look at:
• Insights into some of the biggest football clubs in Hertfordshire
• In-depth interviews with club staff and footballers
• Behind the scenes in some of the biggest football clubs and academies
in Hertfordshire
3. Why?
Recently racism has taken the feel good factor
from football. Players have been abused on and off
the pitch. Fans have been banned and games have
almost been called off due to the growing toxic
atmosphere.
Why does this have an impact on Hertfordshire?
• It was reported that racist chants were
sung at Tottenham Hotspur, a north
London football club with a heavy
Hertfordshire support.
Because of this, we at Herts Corner
feel as if it is our mission to spread
positivity and bring back a communal
aspect to Hertfordshire football.
4. USP- (Unique Selling Point)
‘Herts Corner’ is a magazine which is exclusive to
the region of Hertfordshire.
This means that our we cover exclusive content
based of Hertfordshire football teams, such as
Watford F.C., Onslow Football Academy and more.
This is important for our audience as Hertfordshire
is a very football orientated county.
Because Hertfordshire doesn’t have any notable
footballing magazines we feel as if it would be very
easy for us to enter the new market
5. Target Audience
Because of this we have planned to aim our
magazine to as wide a demographic as we
possibly can.
• Our target audience would be aged 14-25
• ‘Herts Corners’ Primary target audience
would usually be 14-25 year old males
• However due to the recent rise in interest
of women's football, our secondary
audience would also be 14-25 year old
women.
14-25 Year old male 14-25 year old females
8. Competition
FourFourTwo would be one of our top
competitors, because of their national brand, it
would be hard for ‘Herts Corner’ to beat them.
However with clever articles and well designed
magazines, we would try to outsell
FourFourTwo in the Hertfordshire region
FourFourTwo is a footballing based magazine which sells throughout stores
In the UK and even in other countries in the world. FourFourTwo is highly
Regarded as the biggest footballing magazine in England
Strengths:
• Very Popular
among football fans
• Very recognisable
brand
Weaknesses:
• Generally tend to talk
about the same topics
• Very little
Hertfordshire
coverage
Opportunities:
• FourFourTwo has
more opportunities
to gain
sponsorships and
additional revenue
Threats:
• FourFourTwo have
the capability to
outsell us and
potentially attract
more customers
9. Marketing
‘Herts Corner’ believes that social media
is the best platform to advertise our
product on.
Because our target demographic is
younger we've determined that the three
social media platforms that we would
focus on would be Snapchat, Twitter and
Instagram
10. Distribution
Martins is widely regarded as one of
the biggest newsagents in the U.K. With
over 30 stores located in Hertfordshire
region alone.
This would be vital for our magazines
success as gaining the trust of a well
established distributor which would not
only gain better supplier-distributor
relations but also public recognition.
