Death of Advertisement, personal audience target

2. •Name : Vyas Jeel j.
•Class : M.A. Sem 3
•Bach 2018-2020
•Roll No: 10
•Paper : The African Literature.
•Topic : Death of advertisement.
•Enrolment No : 2069108420190045
•Submitted : Smt.S.B.Gardi Department of
English.

3. Introduction :
• Advertising is on deathbed.
• Restructuring to accommodate a harsher advertising climate.
• Agency income is flact
• Employes are being lais off direct marketing is stilling
business from traditional advertising.
• A new communications environment is devolping around an
evolving network of new Media.

4. Factors which are responsible for Death of
advertising :
1. The Growth of content marketing :
content marketing tragating particular group or particular
person’s need. They do this thing with the help of blog or any
other social media advertising.

5. 2. Distrust in corporation advertising :
we see that most of the advertising try to manipulate
people. They thought that company are showing fake things.
So the customers have distrust for corporation and advertising.
There was article titled as Quantifying Americans Distrust of
corporation by Bourree Lem in which she started that only 36
present of American believe corporation an economically
positive force.

6. 3. Steady falls in traditional ad mediums:
Traditional way of life is changing and with that our way
of entertainment which was a medium of advertising is also
changing. So of the company need to show there advertisement
to Mass population then they need to show that in a medium
which people are using more.

7. How new technology affected people and
advertising :
1. Personalization :
Advertisement now a days effect on personal level. With
the help of person’s personal need advertising has got good
amount of the money. Also they are able fulfill person’s
personal need.

8. 2. Convenience :
The older advertising for the Mass. So that may not
convenient for some people at that time. But when they try to
focus on ones personal need we see that most of the time that
advertisement is convenient. And because of that people get
ready to buy that.
3. New forms of engagement :
We see that this industry has new kind of engagement
with them. We see that technology allow people to have batter
option to make an appealing advertisement.

9. Effect of Google and Facebook on the
Advertisement :
• By using a Google and Facebook now targeting a people
became easy.
• businesses can target specific individuals whose data
determines that they are prime candidates for product or
service.
• In this company has looking at our seats on Facebook and
search in Google and by using that data they target the
audience for them.

10. David perell
• Talks about the shares of WPP share have fallen 10 %.
• Aganist Omnicom huge company have made fund of 2.2 Billion.
• The reason of these is that power is shifted to search and social
media.
• Also talks about some others statistics as well.
• In last years, over $17 billion in sales has evaporated from the
10 largest U.S. packaged-food companies.
• 90% of the top-100 CPG companies lost market share in 2015.
• Gillette’s share of the razor market fell from 70% in 2010 to 54%
in 2016.

11. At the end
• Can we say that traditional form of
advertising is dyeing ?
• In future all this Traditional form of
advertising will not be there ?

12. Work cited :
• Guest. "Why the ‘Death of Advertising’ Is Overblown (and How Tech
Is Reshaping Ads." 03 October 2016. https://www.adweek.com. 23
febuary 2020. <https://www.adweek.com/digital/larry-alton-guest-
post-death-of-advertising>.
• Nethercutt, Zander. "The Death of Advertising." 23 March 2017.
https://zandercutt.com. 23 February 2020.
<https://zandercutt.com/2017/03/23/the-death-of-advertising/>.
• PERELL, DAVID. "death of Advertising Agencies." n.d.
https://www.perell.com. 23 Febuary 2020.
<https://www.perell.com/tweetstorms/agencies>.

13. Thank you