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The Evolution of Marketing: From Production to Relationship Eras
- 1. The Evolution of Marketing Rachael Baker-Hickey Sinclair CC
- 3. Production Era ➔ Outbound Marketing ◆ Magazines ● First magazine published 1741 ◆ Posters ● Most popular late 1830’s ◆ Billboards ● 1867 earliest billboard rentals ◆ Radio ● By 1933, 52% of households owned a radio
- 4. Sales Era ➔New types of media ◆ Television ● First television ad 1941 ● In 1954 tv ad revenue is higher than magazine and radio ad revenue ◆ Telephone ● More than 50% of households have a phone
- 5. Marketing Era ➔ Digital Age ◆ Telemarketing ● Becomes popular in 1970 ◆ Mobile Phones ● First mobile phone call in 1973 ◆ Computers ● 1981 IBM makes first personal computer ● 1984 First SuperBowl ad for Apple Macintosh
- 6. Marketing Era ➔ Digital Age ◆ Mobile Phones ● 2G network and text messaging emerges in 1992 ◆ Television ● Becomes largest ad medium instead of newspaper ◆ E-Mail ● Spam mail begins in 1994
- 7. Marketing Era ➔ Digital Age ◆ Search Marketing and SEO ● 1995-1997 millions of users for Yahoo and Ask.Com searches ● Search Engine Optimization emerges ● 1998 Google and MSN launch ◆ Blogging ● Livejournal emerges 1999 ● By 2006, 50 million blogs exist
- 8. 500% increase in NASDAQ index due to technology company success Dot.Com Bubble Bursts in 2000
- 9. ➔Inbound Marketing ◆ Information sharing ◆ User centered ◆ Creating relationships with customers Customer Relationship Era
- 10. Customer Relationship Era ➔ Rise of Social Media ◆ In 2003-2004 MySpace, LinkedIn, and Facebook are launched ◆ “Do not call” list implemented for telemarketing ◆ Can-Spam Act
- 11. Consumer Relationship Era ➔ Social Media, SEO, E-Commerce and Smartphones Boom ◆ In 2005 Google launches search results based on past history ◆ In 2006 Twitter launches and Amazon sales hit $10MIL ◆ 3G Networks make video streaming more popular
- 12. Consumer Relationship Era ➔ 2010- Present ◆ Internet usage surpasses television viewing for young people ● 13.7 hours online ● More smartphone owners ● Social media and blog marketing increases ◆ Smartphone shopping ● 88.1% of internet users research products by 2012 ● Online shoppers reach 184 million
- 13. Continuing to Evolve ★ Social changes and technological advances continue to shape marketing ○ Millennials vs. Baby Boomers ○ Diversity in America ○ Changes in trends for online marketing ■ Live videos, influencers