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Research task 2:
Generic codes and
conventions Task 1:
Slide 2,3,4
Task 2:
Slide 5,6,7
Convention:
The size of the masthead is the
biggest text on the entire cover.
This is because it is the name and
that of what the audience sees.
Code:
The masthead is the only text
written in its respective font (sans-
serif) and in capitals and bold
lettering it exemplifies this.
This also occurs with
its below writing.
Although (serif).
Code:
Masculine clothing a
demanding and
commanding stance 'can
you hear me?'
Convention:
The face of the
model is in front of
the masthead
although is clearly
legible
Code:
Colour Gold
conventionally is the
colour instigating
luxury.
Convention:
The text size is dependent
on the its relevance on the
cover.
Convention:
The size of the masthead is the
biggest text on the entire cover.This
is because it is the name and that of
what the audience sees (serif).
Convention:
Front cover shows a
model's face is in front of
the masthead, while this is
still easily legible
Code:
The colour red can be associated
with urgency.
Convention:
The size of the text varies similar
to that of the previous magazine.
Code:
The women is supposedly
‘leading’ the viewer as to
how the magazine will do
the same.
Code:
The model appeals to the
main female target
Convention:
The size of the masthead is the
biggest text on the entire cover.This
is because it is the name and that of
what the audience sees.
serif.
Convention:
The size of the text
varies similar to that
of the previous two
magazine.
Code:
The colour of the masthead
changes in different
magazines.
Code:
Light colours that
represent joy and that of
the experience that will
occur.
Code:
The model is a well-known actor
that sells the product to the
target audience
Similar to that of GQ and
opposite to that of Women's
Health the cover is
simplistic with far less smaller
headings.
Brand image and masthead:
The brand is still clearly visible as white text on a black
background.
Menu navigation bar:
Sections of what the viewer likely
wants to see, with a search bar for
deeper investigation.
Other sections in the homepage:
Subscribe and sign in a clearly visible.
Main
feature in
the home
page:
That there is a
new podcast,
the
background is
cycled.
Convention:
The size of the text
varies according to
its prominence.
Menu navigation bar:
Sections of what the viewer likely wants to see, with a search
bar for deeper investigation
Other sections
in the
homepage:
While sustain the
navigation bar as
you scroll down.
Brand image:
Similar to that of Men's Health the name is
still clearly visible. Perhaps not entirely.
Other sections in the homepage:
Subscribe and sign in a clearly visible
A key enticing
headline
Convention:
The size of the
text varies according
to its prominence.
Menu navigation bar:
Sections of what the viewer likely wants to see, with a search
bar for deeper investigation
The sites is revolving like the ones previous
Other sections in the
homepage:
Subscribe and sign in a clearly
visible
Brand image:
Unlike that of Men's health
and Cosmopolitan the
name is not clearly visible.
Convention:
The size of
the text varies
according to its
prominence.
A key enticing headline

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Jed Clarke_Research task 2_Generic codes and conventions.pptx

  • 1. Research task 2: Generic codes and conventions Task 1: Slide 2,3,4 Task 2: Slide 5,6,7
  • 2. Convention: The size of the masthead is the biggest text on the entire cover. This is because it is the name and that of what the audience sees. Code: The masthead is the only text written in its respective font (sans- serif) and in capitals and bold lettering it exemplifies this. This also occurs with its below writing. Although (serif). Code: Masculine clothing a demanding and commanding stance 'can you hear me?' Convention: The face of the model is in front of the masthead although is clearly legible Code: Colour Gold conventionally is the colour instigating luxury. Convention: The text size is dependent on the its relevance on the cover.
  • 3. Convention: The size of the masthead is the biggest text on the entire cover.This is because it is the name and that of what the audience sees (serif). Convention: Front cover shows a model's face is in front of the masthead, while this is still easily legible Code: The colour red can be associated with urgency. Convention: The size of the text varies similar to that of the previous magazine. Code: The women is supposedly ‘leading’ the viewer as to how the magazine will do the same. Code: The model appeals to the main female target
  • 4. Convention: The size of the masthead is the biggest text on the entire cover.This is because it is the name and that of what the audience sees. serif. Convention: The size of the text varies similar to that of the previous two magazine. Code: The colour of the masthead changes in different magazines. Code: Light colours that represent joy and that of the experience that will occur. Code: The model is a well-known actor that sells the product to the target audience Similar to that of GQ and opposite to that of Women's Health the cover is simplistic with far less smaller headings.
  • 5. Brand image and masthead: The brand is still clearly visible as white text on a black background. Menu navigation bar: Sections of what the viewer likely wants to see, with a search bar for deeper investigation. Other sections in the homepage: Subscribe and sign in a clearly visible. Main feature in the home page: That there is a new podcast, the background is cycled. Convention: The size of the text varies according to its prominence.
  • 6. Menu navigation bar: Sections of what the viewer likely wants to see, with a search bar for deeper investigation Other sections in the homepage: While sustain the navigation bar as you scroll down. Brand image: Similar to that of Men's Health the name is still clearly visible. Perhaps not entirely. Other sections in the homepage: Subscribe and sign in a clearly visible A key enticing headline Convention: The size of the text varies according to its prominence.
  • 7. Menu navigation bar: Sections of what the viewer likely wants to see, with a search bar for deeper investigation The sites is revolving like the ones previous Other sections in the homepage: Subscribe and sign in a clearly visible Brand image: Unlike that of Men's health and Cosmopolitan the name is not clearly visible. Convention: The size of the text varies according to its prominence. A key enticing headline