1. Hearst does not currently publish magazines targeted at 16-25 year olds, indicating an opportunity. However, there is existing competition from magazines like Teen Vogue and Seventeen. 2. Research on magazine genres found that covers typically feature a large main image and masthead at the top, with colors and fonts chosen to appeal to the target audience. Sans-serif fonts in large or prominent sizes are commonly used. 3. Covers are also expected to include graphic elements like the masthead, coverlines promoting stories, a main image, price, barcode, and possible discounts or "flashes".