1. Hearst owns a magazine targeted at the same 16-25 year old audience as the proposed new magazine. However, there is competition from magazines like Teen Vogue. 2. A typical magazine cover for this target audience would feature a large main image and masthead in pink or another feminine color, using large sans-serif fonts. 3. Elements like the masthead, coverlines, main image, price, and barcode would create a consistent color scheme across the magazine.