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Research task 3_Website
conventional graphic
elements
Promotional element
The menu bar
selection
describes the
largest sections
that they have
chosen.
The section
selected gets
moved to the
front, helping
improve clarity.
The option of subscription is always visible making it easy
to access, plus promotion.
Further images
Promotional element
Repeat
business (raise
capital)
There is still a
promotional
element to
enhance profits.
Unlike Vanity Fair the accessibility to
subscribe is not present.
Further images
Promotional element
Click to add text
Unlike both GQ
and Vanity Fair
there is no
promotional
element to
enhance profits.
Further images
The three magazines contain a section on different topics such as in politics, business, life and health but
predominantly have sections on life and style.
Women's Health have the menu bar below the header picture.
GQ has a more similar home page to Vanity Fair as it has the main topics, with more specific sections added once
you click the initial page.
All three pages have a search bar at the end of the home page navigation bar menu, in order to search for specific
topics.
GQ has a section on Watches (what is below and being promoted). While Women's Health show automatic videos
that play
The option to subscribe to the magazine is also placed within the initial home page navigation bar menu, and your
often unable to leave the main page without making a choice of subscribing. This is in a box in colour to stand out
from the rest of the page.
The home page navigation bar menu has a simple colour scheme that doesn’t stand out in a dramatic way (so to not
take the attention away from the actual news), these colours of black font on a white background while some of the
writing is in the brand colour which acts as a contrasting colour is simple and makes the picture stand out.
The option to login is also featured on the home page navigation bar menu.
The sections of the navigation bar are easily visible by leaving large gaps between.
Common and separate elements

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Jed Clarke_Research task 3_Website conventional graphic elements.pptx

  • 2. Promotional element The menu bar selection describes the largest sections that they have chosen.
  • 3. The section selected gets moved to the front, helping improve clarity. The option of subscription is always visible making it easy to access, plus promotion.
  • 6. There is still a promotional element to enhance profits. Unlike Vanity Fair the accessibility to subscribe is not present.
  • 9. Unlike both GQ and Vanity Fair there is no promotional element to enhance profits.
  • 11. The three magazines contain a section on different topics such as in politics, business, life and health but predominantly have sections on life and style. Women's Health have the menu bar below the header picture. GQ has a more similar home page to Vanity Fair as it has the main topics, with more specific sections added once you click the initial page. All three pages have a search bar at the end of the home page navigation bar menu, in order to search for specific topics. GQ has a section on Watches (what is below and being promoted). While Women's Health show automatic videos that play The option to subscribe to the magazine is also placed within the initial home page navigation bar menu, and your often unable to leave the main page without making a choice of subscribing. This is in a box in colour to stand out from the rest of the page. The home page navigation bar menu has a simple colour scheme that doesn’t stand out in a dramatic way (so to not take the attention away from the actual news), these colours of black font on a white background while some of the writing is in the brand colour which acts as a contrasting colour is simple and makes the picture stand out. The option to login is also featured on the home page navigation bar menu. The sections of the navigation bar are easily visible by leaving large gaps between. Common and separate elements