This document provides an introduction and agenda for a social media training session. It covers quick starts for Twitter, including signing up, profiles, following others, searching for people and topics. It also discusses best practices for Twitter like avoiding unwanted followers. The document then covers tools for Twitter like TweetDeck and Seesmic. It briefly introduces LinkedIn and emphasizes keeping profiles professional. Finally, it discusses Facebook privacy settings and the pros and cons of connecting with professional contacts on Facebook.

1. Intro to Social Media
Jayna Dinsmore
aka @LilMissSocMedia
aka http://www.linkedin.com/in/jaynadinsmore

2. Agenda (Flexible)
 Quick start Twitter
 Signup, Sign in, Follow
 Creating your profile
 Follow each other
 Searching
 People
 Topics
 Art of Listening & Conversations
 Tools for the “Next Level”
 Best Practices & Tips for LinkedIn
 Facebook: Privacy features

3. Twitter: Signup, Sign In, Follow
 Go to www.twitter.com
 What you need:
 an email address
 14 character username
 Secure password
 Account guidelines:
 Use discretion
 Unusual name, small home town – may want to use the
“less is more” theory
 Create a profile you are comfortable with
 The more you use it, the easier it gets – you need to train
like you’re running a marathon

4. Follow
 Twitter is a conversational tool – the more people
you follow, the more opportunities to “talk”.
 Twitter asks for access to your email accounts – it’s
safe
 Know someone’s twitter name, but can’t find them?
 www.twitter.com/LilMissSocMedia
 www.twitter.com/________

5. Unwanted Followers
 The Adult
“Entertainment”
industry is on Twitter
 You can block
ANYONE
 You can ‘tell on them’ –
follow @Spam & DM
with their username.
 Autofollow tools are out
there (TweetLater)

6. Tips for Searching People
 Searching topics
is not the same.
 Use the email
search built into
the site.
 Use Google –
tweets are
indexed on
google.
 Keep an open
mind when
following and
being followed.

7. Tips for Searching Topics
 Use the twitter home page
 Hashtags – aka # - are a great way to
search…if you know the tricks
 Tweetworks allows you to use Twitter and
follow conversations
 Pros – occasionally # doesn’t capture all
conversations, Tweetworks will
 Con – still relatively unknown, limited to its users
and topics

8. Meet Tweetdeck
 You need to download it
 Highly customizable
 Great if you have more than one account
 Takes a little “getting used to”
 Allows you to
see all your
account activity
(DMs & Replies)
in one place
• Can include
Facebook acct*

9. Seesmic
 Very similar to
TweetDeck
 Good for multiple
accounts
 Downloadable
 Customizable
 Can include your
facebook acct*
 It’s all about your
personal preference

10. LinkedIn
 Keep it professional

11. LinkedIn: Apply Yourself!
Some Applications:
PPT Slides for this class!
Blogs (written by you)
Polls
Travel
User Comments on your
company
What you’re reading &
want to read – Keep it
Professional!
Don’t forget to personalize your profile link with your name!

12. Facebook
 Privacy settings are an excellent way to
protect your reputation on Facebook

13. Facebook Privacy Pros & Cons
 Facebook is a social tool – it was created to help
college students get to know each other
 You need to decide whether or not to let
professional contacts on facebook
 If you have privacy settings in place, you need to keep
on top of them
 Keep an open mind with facebook – a friend from
High School may have an ‘in’ at one of your target
companies.