1. Twitter 101

2. Why use Twitter?

3. Benefits for Businesses
• Connect with customers and prospects
• Get customer feedback
• Networking/business leads
• Offer promotions/deals
• Drive traffic to your website/blog
• Keep and eye on the competition
• Stay on top of industry trends/news

4. Benefits of Personal Use
• Instant feedback/opinion sharing
• Breaking news updates
• Find great new blogs to read
• Networking
• Job postings/referrals
• Keep up with your favorite band, team, celebrity

5. Getting Started

6. Getting Started
Step 1: Choose a username
• Can’t be more than 15 characters
• Choose something easy to remember
• Tie in to your already existing brand
• Keep it professional

7. Getting Started
Step 2: Upload a photo and write bio

8. Getting Started
• Step 3: Find Interesting People to Follow

9. Getting Started
Step 4: Start Sharing Information

10. Basic Terms to Know
Follower
• Unlike Facebook, not symmetrical

11. Basic Terms to Know
Retweet (RT)

12. Basic Terms to Know
Mention

13. Basic Terms to Know
Direct Message (DM)

14. Basic Terms to Know
Hashtag

15. Rules and Etiquette
1. Keep your tweets to 140 characters or less. (115-120 to leave
enough space for a RT)
2. Engage with others. Don’t just self-promote.
3. Remember your manners.

16. Helpful Tools
• Download a twitter app to your smartphone
• Use a link shortner (bit.ly)
• Desktop applications help with organization
and scheduling. Ex: TweetDeck, HootSuite

17. Questions?
Twitter: ens0204
Email: erica@wearequeue.com