Your online brand

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develop an effective online presence with social media. A presentation to Professional Women at Britcham in Indonesia

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Your online brand

  1. 1. About me…
  2. 2. now let’s talk about you ...
  3. 3. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Petershttp://www.fastcompany.com/magazine/10/brandyou.htmlFrom Issue 10 | August 1997
  4. 4. WE (you and me) ARE ALLBRANDS
  5. 5. • What are you doing to enhance YOUR BRAND?• What do you want YOUR BRAND to reflect?• What does YOUR BRAND reflect?Successful personal branding is about identifying thequalities that differentiate you and project your authentic self- your goals,-vision,- purpose- values.
  6. 6. ALL THE WORLD’S A STAGE
  7. 7. Have you "Googled" yourself?More than 85% of executive recruiters report "Googling" candidates
  8. 8. Who Are You Online?Source: http://www.chrisg.com/social-media-brand/
  9. 9. Your online objectives… • Presence • Credibility • Identity • Authority • Reputation • Influence
  10. 10. Here’s how:1. define who you are2. go where people are3. publish your content4. connect to the right people5. display your activity
  11. 11. First, get your brand• Your name as a domain• Create an email account with your domain• Twitter id, Facebook id, Linkedin id…• Fill out all the information & BE consistent• Put a face to it.
  12. 12. Be…• Authentic• Focused• Relaxed• Dynamic
  13. 13. Personal Blog Step 1: Pick a topic and name Step 2: Choose a blogging platform Step 3: Write your postwww.poonamsagar.com
  14. 14. Security Tips • Adjust privacy settings • friend requests • Friend lists and limit view • Disable options
  15. 15. is a good place to start connectingyour social networks to your other professional identity online, like blogs, slide presentations, etc.
  16. 16. in 140 characters• Create a short biography• Check followers before you accept – Biography – Friend list – Tweets• Under the “Account” tab check off “Protect my updates”.
  17. 17. Blogging 101“Blogging is free, it doesn’t matter if anyone reads it. What matters is the humility that comes from writing it. What matters is the meta cognition of thinking about what you are going to say…” ~ Seth Godin
  18. 18. Step 1: Register a domainAs long as it is relevant, the shorter the domain is the better• www.register.com.• www.namestation.com
  19. 19. Step 2: Blogging Services
  20. 20. Step 3: Post
  21. 21. Manage/Monitor Blog
  22. 22. Benefits…• Control your search results and avoid mistaken identity• Make a strong impression and validate your background• Get alerts when you are searched on Google• Improve your personal SEO
  23. 23. Cons of Online Visibility…• No Filter• Increased Exposure• Mistakes are Magnified• Constantly Evolving• Pandora’s Box
  24. 24. Resources• Seth Godin’s blog• Tom Peters on YouTube• Facebook• Twitter• Linkedin• Wordpress
  25. 25. • http://id.linkedin.com/in/poonam• Twitter @poonamsagar• Email: poonam@infotech.co.id• Blog: www.poonamsagar.com
  26. 26. Thank You

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