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1
AN INTRODUCTION TO
FUSION UNLIMITED
2
BACKGROUND
• 18 years+ multi-channel retail experience
3
PART OF
4
OUR WORK
5
OUR SERVICES
PAID SEARCH SEO AFFILIATES SOCIAL DISPLAY DATA
Google AdWords
qualified professionals
ROI focused responsive
bid management
Bespoke feed
management solutions
Award winning team
Technical/on-site
consultancy
Content
marketing/outreach
Proprietary
performance software
Award winning team
Private affiliate
network
Direct affiliate
management
10 year + market
experience
Award nominated
team
Community creation &
engagement
Social channel
amplification
Competitor listening
Award winning team
RTB & Programmatic
planning
Ad creation &
optimisation
DoubleClick trafficking
& reporting
Award nominated
team
Google Analytics
certified
Attribution solutions
Conversion rate
optimisation
Consultancy & training
6
4 AWARD NOMINATIONS
INC. BEST DIGITAL AGENCY
BEST RETAIL MARKETING CAMPAIGN
7
Fusion Unlimited have been instrumental in
driving Halfords’ digital returns this year. Their
knowledge of Halfords, alongside their expertise,
has driven fantastic results across paid search,
affiliates, SEO and content marketing.
KAREN BELLAIRS, MARKETING DIRECTOR
DIGITAL STRATEGY DRIVING MAXIMUM PROFIT
HALFORDS
8
HOLLISTIC DIGITAL STRATEGY
VERTU MOTORS
Fusion Unlimited continue to
understand and deliver results
in line with our strategic aims.
Their attitude is refreshing in
that they are always ready to
listen, plan and implement – all
at a pace which our business
needs.
TOM CUMMINGS, INTERNET MANAGER
9
AFFILIATE PROGRAMME MANAGEMENT
COTTON TRADERS
We see continued enthusiasm and passion from the Fusion affiliate team and find working with them
thoroughly enjoyable and rewarding. Above all they are very professional with their on-going communication
and daily management of the channel
PAUL HURST, HEAD OF ONLINE & SITE OPTIMISATION
10
‘LOVE THE TASTE’ SOCIAL ENGAGEMENT
BUTTERKIST
Butterkist achieved 6000+ likes and retweets in
the first 4 weeks of the campaign, and more than
40,000 social engagements alongside their
broadcast support. With activity reaching more
than 3m people, Butterkist consolidated their
position as the UK’s No.1 popcorn brand.
11
DOUBLE AWARD NOMINATED CAMPAIGN
RBS/NATWEST
We were looking for an agency to take our digital marketing to the next level – a team with proven
skills and experience who understood our business objectives and were willing to put their money
where their mouth is when it comes to performance-based campaigns.
Fusion Unlimited have achieved and exceeded performance targets, demonstrating a pro-active value-
adding approach as well as superior client management and reporting. They’re also a fun bunch of
guys to do business with.
JOHN MACKENZIE, DIGITAL STRATEGY MANAGER – RBS GROUP
12
LLOYDS PHARMACY
I have worked with fusion for over 10 years and have always been very pleased with the way they have
handled any marketing activity. They are always professional, prompt to respond and have been a
core part of any online marketing activity planning, understanding our business requirements and
making appropriate recommendations.
I recently needed help with online marketing quickly and fusion was the obvious choice for me to call
for help. Over the last few months they have picked up our day to day activity and made some good
improvements in ROI, working as an extension of the Online Team, putting us in a great position for
Christmas trading
CLAIRE GLASSBOROW, HEAD OF ONLINE
13

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Fusion Unlimited Creds 2016

  • 2. 2 BACKGROUND • 18 years+ multi-channel retail experience
  • 5. 5 OUR SERVICES PAID SEARCH SEO AFFILIATES SOCIAL DISPLAY DATA Google AdWords qualified professionals ROI focused responsive bid management Bespoke feed management solutions Award winning team Technical/on-site consultancy Content marketing/outreach Proprietary performance software Award winning team Private affiliate network Direct affiliate management 10 year + market experience Award nominated team Community creation & engagement Social channel amplification Competitor listening Award winning team RTB & Programmatic planning Ad creation & optimisation DoubleClick trafficking & reporting Award nominated team Google Analytics certified Attribution solutions Conversion rate optimisation Consultancy & training
  • 6. 6 4 AWARD NOMINATIONS INC. BEST DIGITAL AGENCY BEST RETAIL MARKETING CAMPAIGN
  • 7. 7 Fusion Unlimited have been instrumental in driving Halfords’ digital returns this year. Their knowledge of Halfords, alongside their expertise, has driven fantastic results across paid search, affiliates, SEO and content marketing. KAREN BELLAIRS, MARKETING DIRECTOR DIGITAL STRATEGY DRIVING MAXIMUM PROFIT HALFORDS
  • 8. 8 HOLLISTIC DIGITAL STRATEGY VERTU MOTORS Fusion Unlimited continue to understand and deliver results in line with our strategic aims. Their attitude is refreshing in that they are always ready to listen, plan and implement – all at a pace which our business needs. TOM CUMMINGS, INTERNET MANAGER
  • 9. 9 AFFILIATE PROGRAMME MANAGEMENT COTTON TRADERS We see continued enthusiasm and passion from the Fusion affiliate team and find working with them thoroughly enjoyable and rewarding. Above all they are very professional with their on-going communication and daily management of the channel PAUL HURST, HEAD OF ONLINE & SITE OPTIMISATION
  • 10. 10 ‘LOVE THE TASTE’ SOCIAL ENGAGEMENT BUTTERKIST Butterkist achieved 6000+ likes and retweets in the first 4 weeks of the campaign, and more than 40,000 social engagements alongside their broadcast support. With activity reaching more than 3m people, Butterkist consolidated their position as the UK’s No.1 popcorn brand.
  • 11. 11 DOUBLE AWARD NOMINATED CAMPAIGN RBS/NATWEST We were looking for an agency to take our digital marketing to the next level – a team with proven skills and experience who understood our business objectives and were willing to put their money where their mouth is when it comes to performance-based campaigns. Fusion Unlimited have achieved and exceeded performance targets, demonstrating a pro-active value- adding approach as well as superior client management and reporting. They’re also a fun bunch of guys to do business with. JOHN MACKENZIE, DIGITAL STRATEGY MANAGER – RBS GROUP
  • 12. 12 LLOYDS PHARMACY I have worked with fusion for over 10 years and have always been very pleased with the way they have handled any marketing activity. They are always professional, prompt to respond and have been a core part of any online marketing activity planning, understanding our business requirements and making appropriate recommendations. I recently needed help with online marketing quickly and fusion was the obvious choice for me to call for help. Over the last few months they have picked up our day to day activity and made some good improvements in ROI, working as an extension of the Online Team, putting us in a great position for Christmas trading CLAIRE GLASSBOROW, HEAD OF ONLINE
  • 13. 13

Editor's Notes

  1. Built a business on long term relationship we are proud of: Halfords inter-agency Vertu relationship spanning 10 years Lloyds and OD relationship